 | This article has multiple issues. Please helpimprove it or discuss these issues on thetalk page.(Learn how and when to remove these messages) (Learn how and when to remove this message)
|
| Company type | Subsidiary |
|---|---|
| Industry | Automotive |
| Founded | 1997; 28 years ago (1997) |
| Founder | Tan SriSM Nasimuddin SM Amin |
| Headquarters | , Malaysia |
Key people | SM Nasarudin SM Nasmuddin (CEO) |
| Products | Automobiles |
Number of employees | 200 |
| Parent | Naza Group of Companies (1997-2022) Berjaya Corporation (71%) Stellantis (29%) (9 June 2022-present) |
| Website | www |
Berjaya Auto Alliance, formerly known asNasim Sdn Bhd (NSB), is a Malaysian automotive company. Founded in 1997 as Nasim, they become the sole importer and distributor for thePeugeot brand inMalaysia. On 9 June 2022, Nasim was sold toBerjaya Corporation's automotive division, Bermaz Auto, who would become the official distributor for the Peugeot brand in Malaysia.
After a year as importer and distributor for Peugeot in Malaysia, Peugeot became the third highest selling European vehicle manufacturer in Malaysia. In 2009, the company sales represented 86% of Peugeot's sales in Asean region.[1] Until to-date, Nasim has sold about 25,000 Peugeot vehicles to Malaysian consumers.
In 2010, thePSA Peugeot Citroën selected Malaysia as its production hub for right-hand drive markets in the ASEAN region.[2] Under this new partnership, Naza Automotive Manufacturing (NAM) launched the Malaysian madePeugeot 207 sedan in November 2010 which has since been exported to Thailand, Indonesia, Brunei, Sri Lanka and selected right-hand drive markets in Africa. The vehicles are marketed through the company branches and dealers. In 2011, the firm expanded its model line-up to include thePeugeot 308 CC,Peugeot RCZ andPeugeot 508.
In 2017, Peugeot became the official automobile sponsors for theKuala Lumpur2017 Southeast Asian Games, in which its fleet comprising thePeugeot 408, thePeugeot 508 and the Peugeot Traveller range.[3][4] That same year, Peugeot were also the official cars for the2017 ASEAN Para Games.[5][6]
Nasim's on-going network expansion has 34 outlets located in Malaysia. Nasim also provide 24-hours Peugeot Assistance service to their customers. Nasim also has world's first Peugeot Lounge at theSubang Skypark Terminal.On 15 February 2008, the company launchedRM2 Million Peugeot 3S center in Glenmarie,Shah Alam.[7]
 | This Malaysian corporation or company article is astub. You can help Wikipedia byexpanding it. |
