| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 1971 |
| Headquarters | Ronkonkoma,New York,U.S. |
Key people | Paul Sturman, CEO |
| Products | Nutritional supplements |
| Revenue | |
| Owner | Nestlé |
Number of employees | 13,000[1] |
| Website | www |
The Bountiful Company is an Americandietary supplements company. It is owned byKohlberg Kravis Roberts, which sold most of the company's brands toNestlé in 2021.[2]
It was originally known asNature's Bounty, Inc. but changed its name toNBTY, Inc. in 1995.[citation needed] It then changed its name back toThe Nature's Bounty Co. in 2016.[3] It changed to its current name, the Bountiful Company, in January 2021.[4]
The company was founded in 1971 by Arthur Rudolph, as amail order company named Nature's Bounty.[5][6]
The company was publicly traded until 2010, whenthe Carlyle Group acquired it for $3.8 billion.[7]
As of 2015, the company reported total sales of $3 billion, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.[8] It considered selling the company amid growing interests from China,[9] or an IPO early 2017.[10]
In 2017, the Carlyle Group sold a majority stake in the company toKohlberg Kravis Roberts.[11][12]
In 2021, the company was acquired byNestlé for $5.75 billion.[13][14][15]
The Bountiful Company owns a wide variety of brands including:
A 2011 Consumer Reports investigation found fish-oil supplements that contained, "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty."[18]