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NBBC (the National Broadband Company) was a marketplace for digital video syndication. It connected owners of digital video content (content licensors) with owners of websites that wanted video content (distributors). The marketplace generated revenue by selling advertising against content and sharing the income amongst content licensors and distributors.
A joint venture ofNBC Universal and NBC's broadcast affiliates, NBBC's charter launch partners includedNBC owned-and-operated stations and affiliates, other NBC Universal properties such asUSA Network andBravo, and external partners such asA&E Networks,HowStuffWorks.com,The Washington Post and the Post'sNewsweek magazine.[1]
On July 3, 2007, NBC shut down NBBC in order to concentrate its web activities onHulu, its joint venture withNews Corporation.[2]
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