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Music tourism is the act of visiting a city or town to see amusic festival or other performances. This sort of tourism is particularly important to small villages such asGlastonbury, as well as bigger cities likeGlasgow. The fairly recentjam band phenomenon is a contemporary example that encourages music tourism. Music festivals are attended by many tourists annually.Taylor Swift'sEras Tour andColdplay'sMusic of the Spheres World Tour are prominent instances of music tourism with their impact on global economy.[1][2][3]
The Artful Music Tourist Board movement, started by musicians atLondon's Paradise Bar (now Royal Albert Pub) in 2003, celebrates the phenomenon.
There are a large number ofmusic festivals held around the world, usually annually, that attract non-local visitors. The self-proclaimed largest music festival in the world isSummerfest, an 11-day event inMilwaukee,Wisconsin with an annual attendance of nearly
In 2019, theNew Orleans Jazz and Heritage Festival presented 12 stages and over 70 booths of Louisiana food. No two food booths serve the same cuisine. Attributed to the Wall Street Journal is that Jazz Fest “showcases a wider, deeper lineup of essential American musical styles than any festival in the nation… ".
New Orleans music tours are available by foot or transport toCongo Square, where American music was born in the birthplace of jazz. New Orleans has been influential toAmerican opera of the 1800s, rock 'n' roll withCosimo Matassa's recordings andNew Orleans rhythm and blues. The city is certainly the world's most diverse music tourism destinations.
There are also a number of annualcarnivals, events that include music, dancing and street parties. Some major ones includeRio Carnival inBrazil, which attracts 500,000 foreign visitors annually, and theSalvador de Bahia carnival, which is the largest street party, and attracts crowds of up to two million people throughout its week-long duration.
TheNotting Hill Carnival (London,UK) is one of the largest street parties in Europe and attracts around one million people each year.
TheLove Parade, anelectronic dance music festival inGermany held from 1989 to 2010, saw crowds of 1.6 million at its peak.
There are hundreds of annual festivals celebratingjazz festivals around the world, with the largest, theMontreal International Jazz Festival, seeing 2.5 million attendees every year, one third of whom are tourists.
Overall, an estimated 10 million people travel internationally each year for the main purpose of watching or participating in a music or cultural festival.[4]
There are also some cities and areas that serve as year-round destinations for music-related travel, such as New Orleans,Bayreuth in Germany,Vienna in Austria.Aix-en-Provence in France,La Scala inMilan foropera andclassical music, andBritain forrock music.[5]
