 | |
| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | June 28, 1972 (as Peppo) June 26, 1974 (as Mr. Pibb) June 27, 2001 (as Pibb Xtra) |
| Discontinued | June 25, 1974 (as Peppo) June 26, 2001 (as Mr. Pibb) |
| Color | Caramel |
| Flavor | "Spicy cherry"[1] |
| Variants | Pibb Xtra Pibb Zero Pibb Xtra/Zero Cherry Pibb Xtra/Zero Cherry-Vanilla |
| Related products | Dr Pepper Dr. Wells Dr Thunder |
Pibb Xtra, formerly calledMr. Pibb (sometimes styled asMr. PiBB), is asoft drink created and marketed byThe Coca-Cola Company. It is a type ofpepper soda[2] with several variants.
As of 2020, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in mostCoca-Cola Freestyle machines.[citation needed]
First introduced as "Peppo" to compete againstDr Pepper,[3] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[4] The original test markets for Mr. Pibb in 1972 were located inWaco, Texas[5] the birthplace of Dr Pepper, before the company moved toDallas, Texas.[6] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.[7]
In 2001, acinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.[8] As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".[1][9][10]
Pibb Xtra, introduced in 2001, replaced Mr. PiBB. It is not merely a re-branding, but a reformulation.
Pibb Zero replaced Diet Mr. PiBB.
Pibb is now available in some Freestyle machines at restaurant chains that do not serveDr Pepper or regions where Dr Pepper is notbottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.[11] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.
Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.
| Nutritional value per 12 fl oz (355 ml) | |||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 140 kcal (590 kJ) | ||||||||||||||||||||||||||||
38 | |||||||||||||||||||||||||||||
| Sugars | 40 | ||||||||||||||||||||||||||||
| Dietary fiber | 0 | ||||||||||||||||||||||||||||
0 | |||||||||||||||||||||||||||||
| Saturated | 0 | ||||||||||||||||||||||||||||
| Trans | 0 | ||||||||||||||||||||||||||||
0 | |||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||||||||
| Cholesterol | 0 | ||||||||||||||||||||||||||||
| †Percentages estimated usingUS recommendations for adults,[12] except for potassium, which is estimated based on expert recommendation fromthe National Academies.[13] | |||||||||||||||||||||||||||||
| Brands |
| .svg) | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Joint ventures |
| |||||||||||||||||
| Former holdings | ||||||||||||||||||
| Legal | ||||||||||||||||||
| Campaigns andslogans | ||||||||||||||||||
| Other | ||||||||||||||||||