| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Origin | United States |
| Introduced | June 28, 1972 (as Peppo) June 26, 1974 (as Mr. Pibb) June 27, 2001 (as Pibb Xtra) October 2025 (renamed back to Mr. Pibb) |
| Color | Caramel |
| Flavor | "Spicy cherry"[1] |
| Variants | Mr. Pibb Mr. Pibb Zero Sugar |
| Related products | Dr Pepper Dr. Wells Dr Thunder |
Mr. Pibb, formerlyPibb Xtra andPeppo, is asoft drink created and marketed byThe Coca-Cola Company.[2] It is similar to and considered a competitor toDr Pepper.[3]
As of 2025, Mr. Pibb is sold in bottles, cans, and two-liter bottles, and is available in mostCoca-Cola Freestyle machines, and a zero sugar version is available.[4]
First introduced as "Peppo" to compete againstDr Pepper,[5] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[6] The original test markets for Mr. Pibb in 1972 were located inWaco, Texas[7] the birthplace of Dr Pepper, before the company moved toDallas, Texas.[8] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.[9]
In 2001, acinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.[10] As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".[1][11][12]
In October 2025, the Mr. Pibb name was restored along with a reformulation that includes more caffeine. The brand relaunch was in response to the loss of distribution rights to Dr Pepper by Reyes Coca-Cola Beverages, the bottler and distributor of Coca-Cola Company products in much of the western United States.[13]
Mr. Pibb was reintroduced in 2025, replacing Pibb Xtra. The rebranding also included a reformulation, with additional caffeine.[13]
Mr. Pibb Zero Sugar replaced Pibb Xtra Zero.
Mr. Pibb is now available in someFreestyle machines at restaurant chains that do not serveDr Pepper or regions where Dr Pepper is notbottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.[14] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.
Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.
| Nutritional value per 12 fl oz (355 ml) | |||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 140 kcal (590 kJ) | ||||||||||||||||||||||||||||
38 | |||||||||||||||||||||||||||||
| Sugars | 40 | ||||||||||||||||||||||||||||
| Dietary fiber | 0 | ||||||||||||||||||||||||||||
0 | |||||||||||||||||||||||||||||
| Saturated | 0 | ||||||||||||||||||||||||||||
| Trans | 0 | ||||||||||||||||||||||||||||
0 | |||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||||||||
| Cholesterol | 0 | ||||||||||||||||||||||||||||
| †Percentages estimated usingUS recommendations for adults,[15] except for potassium, which is estimated based on expert recommendation from theNational Academies.[16] | |||||||||||||||||||||||||||||