 | |
| Industry | Hospitality |
|---|---|
| Founded | 2000 |
| Founder | Dieter Müller |
| Headquarters | , |
Number of employees | 2000 |
| Website | www |
Motel One is a Germanhotel chain headquartered inMunich. It operates properties in eleven European countries as well as one hotel inNew York City. A few of the company's hotels use their upscale subsidiary brandThe Cloud One instead.[1]
It was founded in 2000 by the formerAccor manager Dieter Müller inMunich and is now run by him and his wife, Ursula Schelle-Müller.[2] In the same year, the first Motel One opened inOffenbach am Main. Hotels inSchweinfurt,Lohfelden, Ratingen andKleinmachnow followed – in places that are mostly close to big cities but outside the inner city. In 2004 the motel-one management changed its strategy, concentrating on opening new motels in central locations in the big cities. In the year 2015, nine small hotels were sold, for the start-up phase, to the real estate investor FDM Management, which operates them as Première-Classe-Hotels.[3]
In the 2012 financial year, an average utilization rate of 73 percent was achieved with more than 2.5 million rented rooms. Sales of the hotel companies rose by 30 percent to 175 million Euro and theEBITDA from 44 to 62 million Euro. Earnings before taxes were up 45 percent to 34 million Euro.[4]
At the beginning of 2016, Motel One had 53 hotels with over 14,000 rooms, most of them in Germany, six inSalzburg andVienna in Austria, six in theUnited Kingdom (3 inScotland and one inLondon), and one inBelgium, theNetherlands and theCzech Republic. The company currently employs over 2000 people.[5] Although in January 2015 it was announced that Motel One would separate from nine hotels from the first generation by January 31, 2015,[6] [3] but further advances in expansion would continue. By 2017, 74 hotels with 18,000 rooms are to be part of the company.[7]
The portfolio is increasingly shifting to other European countries. The company aimed to achieve an international share of 40 percent by 2016.[8] The operator of Motel One is One Hotels & Resorts AG, of whose majorityshareholder Müller holds 57 percent.[9] Investors were two sons ofDietmar Hopp andMorgan Stanley.
In summer of 2015, the opening of the new Motel One at the newcentral station of Vienna with 533 rooms spread over 18 floors. It became the largest Motel One so far.[10][11]
The interior of the companies hotels uses thecorporate identity colors brown and turquoise. Motel One offers the guest an average of 16 square meters of room, without a closet, telephone,mini-bar and room service, but therefore an individually designedlounge in each hotel.[citation needed]
The lounge, breakfast café and bar area in theOne Lounge is typically regionally themed. At the Motel One on the Waidmarkt inCologne, the theme is "Eau de Cologne".[12] The Motel OneDresden on theZwinger opened in April 2013 and is based on the theme "Zwinger". The Motel One in Immermannstraße nearDüsseldorf's main railway station has been open since June 2013; The theme "Japan" is reflected again in the lobby. Opened on 1 December 2014, the Motel One London Tower Hill is dedicated to the theme of theBritish Crown Jewels, which are kept in the nearbyTower of London.[13]
As of 2024, Motel One operates the majority of its hotels in 25 German cities, several of which feature more than one property with 10 Motel Ones inBerlin alone. Additional hotels are located in Austria, Belgium, the Czech Republic, Denmark, France, Ireland, the Netherlands, Poland, Switzerland, Spain and the United Kingdom.[14]
Currently five locations are marketed using the company's upscale brandThe Cloud One introduced in 2023. These are located inDüsseldorf,Hamburg,Nuremberg,Prague andNew York City.[1] Some of these are repurposed and remodelled former Motel One locations.
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Media related toMotel One at Wikimedia Commons
