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 | |
| Company type | Private |
|---|---|
| Industry | Business intelligence |
| Founded | 2014; 12 years ago (2014) |
| Founder |
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Number of employees | 500+ |
| Website | morningconsult |
Morning Consult is an American business intelligence company established in 2014.[1] It was valued at more than one billion dollars in June 2021.[2] The company specializes in online survey research technology and has offices inWashington, D.C.,New York City,Chicago, andSan Francisco. Morning Consult provides global survey research tools, data services and news to organizations in business, marketing, economics, and politics.
Morning Consult was founded in 2014 by CEO Michael Ramlet, President Kyle Dropp and CTO Alex Dulin.[citation needed] It started with a poll looking at whether young and uninsured Americans were going to sign up for theAffordable Care Act's insurance exchanges, published just before the exchanges went live in 2013.[3] Initially operating from a row house nearCapitol Hill, the firm went from 13 employees in 2014 to 255 in November 2020.[citation needed]
In 2015, the company published a report on the "Shy Trump" voter in theRepublican presidential primaries.[4] The claim has since been challenged.[5]
In February 2016, Morning Consult partnered withVox to conduct polling on topical stories in politics and culture.[citation needed] In June 2016, Morning Consult launched the Morning Consult Brand Index inFortune magazine's annual release of theFortune 500 list[citation needed] and began polling withBloomberg News on investor sentiment.[6]
During the2016 U.S. presidential election, Morning Consult and the political journalism companyPolitico published a weekly polling partnership on "political issues, personalities and media aspects that affect the daily debate".[7] The polling relationship continued after the 2016 election and is released weekly inPolitico Playbook.[8]
The company's polling results for the2016 U.S. presidential election showed a closer race than other pollsters.[3][9]
Morning Consult conducts regular survey research withThe New York Times.[10]
In May 2020, Morning Consult completed a $31 million Series A funding round. The funding includes capital fromJames Murdoch's Lupa Systems, Advance Venture Partners and others. The funding values the company at $306 million.[1]
In June 2021, Morning Consult raised a $60 million Series B funding round led by Advance Venture Partners with additional investors Susquehanna Growth Equity and Lupa Systems. Following this round of funding, the company is valued at over $1.01 billion.[2][11]
Morning Consult conducts scientific online polling.[12] It uses anonprobability sampling process and multiple nationally recognized vendors to gain access to tens of millions of Americans. After fielding, Morning Consult applies weights based on age, race/ethnicity, gender, educational attainment, and region (determined by 2016 Current Population Survey).
During the 2016 presidential election, Morning Consult called the winner of the election incorrectly and predictedHillary Clinton winning the national popular vote by 3 percent (she won by 2.1 percent). In the2018 and2022 US midterm elections, Morning Consult performed well below average, with larger errors than most other pollsters.[13][14]
The company conducts surveys on the approval ratings of the leaders of major economies.
In October 2017, data from Brand Intelligence was cited in theNew York Times showing changes in survey results on theNFL's brand after PresidentDonald Trump criticized the league onTwitter.[10]
Morning Consult launched its Economic Intelligence product in the fall of 2019, and in the spring of 2020 as it began to identify the dip in consumer confidence with the continuedcoronavirus outbreak.[15][16]The Federal Reserve cited the company's data in its emergency meeting March 15, 2020.[17]
The data is regularly referenced in the media, with past citations includingThe Associated Press,[18]The New York Times,[19]The Wall Street Journal,[20] andThe Washington Post.[21]
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Morning Consult Political Intelligence is a tool designed to track the approval ratings of government leaders in many different countries, such asAustralia,Austria,Belgium,Brazil,Canada, theCzech Republic,France,Germany,India,Ireland,Italy,Japan,Mexico, theNetherlands,Norway,Poland,South Korea,Spain,Sweden,Switzerland, theUnited Kingdom andthe United States. The tool receives regular updates with the latest data for all the countries and offers real-time insight into the shifting political dynamics around the world.