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More!

From Wikipedia, the free encyclopedia
Defunct women weekly fashion magazine
For the 2010 Booka Shade album, seeMore! (album).
More!
EditorChantelle Horton
Categoriesfashion, women's lifestyle
FrequencyFortnightly (weekly from 2007)
PublisherBauer Verlagsgruppe
Founded1988; 37 years ago (1988)[1]
Final issue2013; 12 years ago (2013)
CountryUnited Kingdom
Based inLondon
LanguageBritish English

More! was a fortnightly, later weekly, women's fashion magazine and associated website[2] published on Tuesdays in the United Kingdom byBauer London Lifestyle.[3] It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication[1] to compete withLook.More USA is still published.

On 22 April 2013, Bauer Media Group announced that it would cease publication ofMore! magazine and its website.[4] In its closing web comments, the publisher reported that continuing challenging economic conditions meant that the product was no longer viable.

History and profile

[edit]

More! magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women.[1]

TheABC in August 2009 revealed a 17.3% growth of year-on-year circulation, makingMore! the UK's fastest-growing glossy celeb weekly.

The magazine launched its own annual fashion awards in 2004.[5]

Also in 2009, the magazine sponsoredThe City[6] when it was shown onMTV.

Circulation

[edit]

According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010.[7]

PeriodAverage net circulation (data[8])Change year-on-year
Jan-Jun 2010187,159_
Jul-Dec 2010188,265_
Jan-Jun 2011170,033−9.7%

Content

[edit]

The content ofMore! magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".

The fashion content in the magazine had an emphasis on affordablehigh street clothing - items fromPrimark,New Look and similar chains were often featured.

Regular features included:

  • Look what we bought - the magazine travel to a different UKshopping centre each week and ask women in the target audience to change into new clothes which they've just bought
  • The big question - 40 men are asked the same question, such as "What's the cutest thing your girlfriend does?" and "What was the last text you sent?"
  • Rehab - advice from experts about health, relationships and careers
  • Position of the week - each week a different sex position was illustrated

Staff

[edit]
PositionPerson
EditorChantelle Horton
Deputy EditorLouise Burke
News and Entertainment DirectorLeigh Purves
Features EditorLouise Ward
Executive Style DirectorSophie Stevens
Art DirectorDaniel Knight
Picture DirectorTijen Denizmen
Production EditorRebecca Morten

References

[edit]
  1. ^abcStephen Brook."More magazine goes weekly".The Guardian. Retrieved9 March 2015.
  2. ^"Celebrity News, Showbiz Gossip, Fashion & More - heatworld - Page 1".heatworld. Retrieved9 March 2015.
  3. ^"More! - Bauer Media". Archived fromthe original on 2008-12-19. Retrieved2009-06-30.
  4. ^"Celebrity News, Showbiz Gossip, Fashion & More - heatworld - Page 1".heatworld. Retrieved9 March 2015.
  5. ^"More magazine launches its own fashion awards".pressgazette.co.uk. Archived fromthe original on 20 March 2012. Retrieved9 March 2015.
  6. ^The City (MTV series)
  7. ^http://www.abc.org.uk/Data/ProductPage.aspx?tid=1483[dead link]
  8. ^"Archived copy"(PDF). Archived fromthe original(PDF) on 2010-12-05. Retrieved2009-06-30.{{cite web}}: CS1 maint: archived copy as title (link)
Publishing
Germany
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United Kingdom
Networks
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Stand-alone
Former
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