| Editor | Chantelle Horton |
|---|---|
| Categories | fashion, women's lifestyle |
| Frequency | Fortnightly (weekly from 2007) |
| Publisher | Bauer Verlagsgruppe |
| Founded | 1988; 37 years ago (1988)[1] |
| Final issue | 2013; 12 years ago (2013) |
| Country | United Kingdom |
| Based in | London |
| Language | British English |
More! was a fortnightly, later weekly, women's fashion magazine and associated website[2] published on Tuesdays in the United Kingdom byBauer London Lifestyle.[3] It included celebrity news, high street fashion, and sex tips. The magazine was published fortnightly until September 2007, when it became a weekly publication[1] to compete withLook.More USA is still published.
On 22 April 2013, Bauer Media Group announced that it would cease publication ofMore! magazine and its website.[4] In its closing web comments, the publisher reported that continuing challenging economic conditions meant that the product was no longer viable.
More! magazine was launched in 1988, aimed at older teenage girls. In 2002, it was relaunched as a lifestyle magazine for young women.[1]
TheABC in August 2009 revealed a 17.3% growth of year-on-year circulation, makingMore! the UK's fastest-growing glossy celeb weekly.
The magazine launched its own annual fashion awards in 2004.[5]
Also in 2009, the magazine sponsoredThe City[6] when it was shown onMTV.
According to the ABC, the magazine had an average net circulation of 188,265 from July to December 2010.[7]
| Period | Average net circulation (data[8]) | Change year-on-year |
|---|---|---|
| Jan-Jun 2010 | 187,159 | _ |
| Jul-Dec 2010 | 188,265 | _ |
| Jan-Jun 2011 | 170,033 | −9.7% |
The content ofMore! magazine was divided into sections: "celebs", "fashion and beauty", "men and relationships" and "every week".
The fashion content in the magazine had an emphasis on affordablehigh street clothing - items fromPrimark,New Look and similar chains were often featured.
Regular features included:
| Position | Person |
|---|---|
| Editor | Chantelle Horton |
| Deputy Editor | Louise Burke |
| News and Entertainment Director | Leigh Purves |
| Features Editor | Louise Ward |
| Executive Style Director | Sophie Stevens |
| Art Director | Daniel Knight |
| Picture Director | Tijen Denizmen |
| Production Editor | Rebecca Morten |
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