 | |
| Company type | Subsidiary |
|---|---|
| Industry | Restaurants |
| Genre | Fast Casual |
| Founded | December 9, 2000; 24 years ago (2000-12-09) inGarden Hills, Georgia (Atlanta) |
| Headquarters | , U.S. |
Number of locations | 600+ (2024) |
Area served | United States |
Key people | Tory Bartlett (Chief Brand Officer) |
| Products | Mexican style cuisine and otherSouthwestern fare |
| Parent | GoTo Foods |
| Website | www |
Moe's Southwest Grill, referred to informally asMoe's, is an Americanfast casual restaurant franchise chain that was founded inAtlanta, Georgia, on December 9, 2000,[1] by Raving Brands. The name "Moe's" originated as an acronym for "Musicians, Outlaws and Entertainers", and this theme led to the music-related artwork found in the original design.[2]
Moe's Southwest Grill—together withSchlotzsky's,Carvel,Cinnabon,McAlister's Deli,Jamba andAuntie Anne's brands—is part of theGoTo Foods portfolio of brands.
The restaurant chain originally featured artwork depicting deceased music legends and licensed a special rock soundtrack fromMuzak that consisted of music from deceased musicians or bands with a notable deceased musician. After a lawsuit from the estate ofJerry Garcia, depictions of actual people were removed from the decor.[3] The menu, which initially featured puns based on people and popular phrases from music, television, and movies was revamped to remove nearly all phrases that may result in legal issues.[4]
Moe's offers various types of food on its menu, includingburritos,tacos,quesadillas,nachos,salads, stacks,burrito bowls, and house-made seasonalsalsas. Ingredients can be added or subtracted from the standard entree for customization. Every order comes with chips and salsa on the side.[5]
Moe's no longer franchises any locations outside the United States.
In 2011, Moe's opened its first location outside the United States in Turkey.[6][unreliable source?]
In September 2012, Moe's opened its first Russian franchise[7] located in the center of Moscow near theKremlin on Pyatnitskaya Street.[8][9]
Franchise partners also existed in Costa Rica[10] and Jamaica.[11]
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