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Mitsuya Cider

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Japanese carbonated soft drink created in 1884
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Mitsuya Cider in aPET bottle
Mitsuya Cider - Lemola flavor, in a metal can
Mitsuya Cider - Lemola flavor, in a metal can from a vending machine.

Mitsuya Cider (三ツ矢サイダー,Mitsuya Saidā) is a Japanesecarbonatedsoft drink,[1][2] created in 1884 and acquired byAsahi Soft Drinks in 1972.[3]

While branded as a "cider", theEast Asian use of "cider" refers to a very different drink from that typically referred to in English: the basic flavor can be described as a cross between alemon-lime drink andGinger Ale, though Asahi has formulated and introduced additional flavors, includinggrape,lemon,mikan andwhite peach. Occasionally, Mitsuya Cider will release its "White Cider" version with its own variations, which include "White Cider withMelon". In 2020, Asahi re-released aShowa-era flavor, "Lemola" for a limited time (still available in mid-2022). Lemola is a lemon-lime flavor.

Mitsuya Cider used to be sold exclusively in ornately decoratedmetalbottles andcans, as well as inglass bottles, but is now produced primarily in plastic. The old style metal bottles are still available in many vending machines and convenience stores for customers who prefer the nostalgic packaging.

Also on the market are small hardcandies marked with the same logo as the cider bottles, and a carbonation effect. The candy is made by mixing its ingredients and heating them until they melt, then exposing the mixture to pressurizedcarbon dioxide gas (about 600pounds per square inch) and allowing it to cool. The process causes tiny high pressure bubbles to be trapped inside the candy. When placed in the mouth, coming into contact withsaliva the candy breaks and dissolves, releasing the carbon dioxide from the tiny bubbles, resulting in a popping and sizzling sound and leaving a slight tingling sensation. The bubbles in the candy pieces can be viewed when aided by a microscope. This process is similar toPop Rocks, but the resulting candy is spherical and of average size, about 2cm in diameter.

Mitsuya Cider gained exposure in the West during 2008 as a result of theRickrollinginternet meme, sinceRick Astley was the face of the brand during the late 1980s and early 1990s. Rick Astley was featured in some of its TV commercials in Japan during the late 80s.

References

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  1. ^Donovan, Tristan (2013-11-01).Fizz: How Soda Shook Up the World. Chicago Review Press. p. 133.ISBN 978-1-61374-722-3.
  2. ^Administration, United States Industry and Trade (1978).U.S. Export Opportunities to Japan. U.S. Department of Commerce, Industry and Trade Administration. p. 147.
  3. ^Haghirian, Parissa (2018-07-05).Business Development, Merger And Crisis Management Of International Firms In Japan: Featuring Case Studies From Fortune 500 Companies. World Scientific. p. 36.ISBN 978-981-323-423-9.

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