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Mitchell's

From Wikipedia, the free encyclopedia
Pakistani beverages company

Mitchell's Fruit Farms Limited
Company typePublic
PSXMFFL
IndustryFood processing
FoundedApril 25, 1933; 91 years ago (1933-04-25)
FounderFrancis J. Mitchell
HeadquartersLahore, Pakistan
Key people
RevenueIncreaseRs. 2.72 billion (US$9.4 million) (2023)
DecreaseRs. -25.91 million (US$−90,000) (2023)
DecreaseRs. -59.19 million (US$−210,000) (2023)
Total assetsDecreaseRs. 1.62 billion (US$5.6 million) (2023)
Total equityDecreaseRs. 143.74 million (US$500,000) (2023)
OwnerMehdi Mohsin (20.41%)
Jugnu Mohsin (20.42%)
Moni Mohsin (20.21%)
Number of employees
284 (2023)
Websitemitchells.com.pk

Mitchell's Fruit Farms Limited, commonly known asMitchell's, is a Pakistanifood products company headquartered in Lahore. It was established by Francis J Mitchell in 1933.[1] It consists of 720 acres ofoasis in Renala Khurd,Okara District, Pakistan.[1]

Mitchell's manufactures and packages grocery items including fruit drinks, canned fruits and vegetables, sauces, pickles, jams and squashes.[2]

History

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Mitchell's was founded by Francis J. Mitchell in 1933 inBritish India on a 720-acre plot of land nearRenala Khurd,Okara District, which he leased from thePunjab, British India government. This would later become the Mitchell's Fruit Farms. Originally the company was registered atLahore in April 1933 under the name Indian Mildura Fruit Farms Limited.[1][2]

Then Syed Maratib Ali, maternal grandfather ofJugnu Mohsin and father of industrialistsSyed Babar Ali andSyed Wajid Ali bought it from Francis J. Mitchell in 1958.[3] Syed Maratib Ali's son-in-law S.M. Mohsin was handed over complete control of Mitchell's Fruit Farms. He and his son Mehdi Mohsin ran the company until 2020. Jugnu Mohsin and her husbandNajam Sethi took over the operational control in 2020 and Abdul Raheem became the chairman of the company.[1]

In 1993, Mitchell's was listed on theKarachi Stock Exchange.[1][4]

Brands

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Some of them are listed below:

  • Mitchell's Mango Squash[4]
  • Mithchell's Orange Squash
  • Mitchell's Lemon Squash[4]
  • Mitchell's Guava Squash
  • Mitchell's Pineapple Squash
  • Mitchell's Pomegranate Syrup
  • Mitchell's Lemon Juice
  • Mitchell's Tomato Ketchup[4]
  • Mitchell's Chilli Garlic Sauce[4]
  • Mitchell's Fruit Punch[5]

See also

[edit]

References

[edit]
  1. ^abcdeHassan Naqvi, Abdullah Niazi and Farooq Tirmizi (13 September 2020)."Mitchell's: Can a new management save an old company?".Pakistan Today. Archived fromthe original on 2 October 2020. Retrieved29 December 2024.
  2. ^ab"Profile of Mitchell's Fruit Farms Limited".Business Recorder. 1 August 2012. Archived fromthe original on 6 December 2024. Retrieved29 December 2024.
  3. ^"Najam Sethi's turnaround of Mitchell's off to slow, but promising start".Pakistan Today. 6 February 2021. Archived fromthe original on 13 November 2021. Retrieved29 December 2024.
  4. ^abcdeMitchell's business summary and stock quote on MarketScreener.com website Retrieved 16 December 2020
  5. ^Stiff competition among thirst-quenching drinks Dawn , Updated 4 July 2016, Retrieved 16 December 2020

External links

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