The site does not endorse candidates for office or publish unsigned editorials representing an institutional position. MinnPost encourages broad-ranging, civil discussion from many points of view, subject to the discretion of a moderator.
Content is "politics, government, science, health, culture" and other subjects including the environment, education and the arts. The non-profit model was estimated to saveMinnPost about 15% of a traditional newspaper's outlays.[2] The format takes its shape fromonline newspapers. At first,MinnPost published a print version of about eight pages at the lunch hour to high traffic locations.[3] Theprint on demand model and print version was discontinued during the newspaper's first year.[4]
The organization is part of a much-discussed trend away from print toward online media. Quoted byMinnesota Public Radio News, Laurie Schwab, executive director of theOnline News Association, said in June 2007, 45 percent of the association's 1,100 members "started working at print publications and migrated online".[5]
MinnPost's initial funding of $850,000 came from four families: John and Sage Cowles, Lee Lynch and Terry Saario, Joel and Laurie Kramer, and David and Vicki Cox.[6]
The founding CEO and editor ofMinnPost, Joel Kramer, retired in October 2016.[7] On May 1, 2014, Andrew Wallmeyer joined the staff as publisher, reporting to Kramer.[8] Wallmeyer was CEO until 2020, when Tanner Curl was named MinnPost's executive director.[9]Susan Albright was managing editor until retiring in 2021.[10] Harry Colbert, Jr., previously of North News and Insight News, was named as the new managing editor.[11]
Cowles, John Jr. (April 2006)."Behind the Curve: Philanthropy Revisited"(PDF). Hubert H. Humphrey Institute of Public Affairs, University of Minnesota. Archived fromthe original(PDF) on April 11, 2008. RetrievedSeptember 1, 2007.