Milica Pavlović (Serbian Cyrillic:Милица Павловић,pronounced[mîlitsapǎːʋloʋitɕ]; born 11 August 1991) is aSwiss-born Serbian singer. She came to prominence as a contestant on the singing competition showZvezde Granda in 2011. Pavlović has released five studio albums:Govor tela (2014),Boginja (2016),Zauvek (2018),Posesivna (2022) andLav (2023).
Pavlović was born on 11 August 1991 inEinsiedeln,Switzerland toSerbian immigrant parents Mirjana Đorđević and Dragoslav Pavlović. Her parents divorced when infant Milica was only three months old.[1][2] Because her father continued working in Switzerland, she was brought up in the village ofGornji Bunibrod, nearLeskovac by her paternal grandparents, Rada and Vladimir Pavlović.[2]
Pavlović debuted at Radijski Festival with the song "Dođi".[3] She rose to prominence as a contestant on thetelevised singing showZvezde Granda in 2011 and 2012, where she received particular notice for her stage performance.[4][5] She managed to reach the season final in 2012, finishing in the 8th place.[4] Upon the conclusion of theZvezde Granda season, she was signed toGrand Production, through which she released her first single "Tango" in June 2012.[6] In October the same year, Pavlović also collaborated withfolk singerDejan Matić on the song "Chili, chili". Her debut albumGovor tela was released in June 2014 under Grand Production.[7] It was preceded by the singles "Pakleni plan" and "Seksi senjorita" in 2013.Govor tela was sold in two circulations of 30,000 copies.[8]
Her sophomore albumBoginja was released in December 2016.[9] It also included previously released standalone singles "Selfie" (2015), "Demantujem" (2015), "La Fiesta" (2016) and "Ljubi ljubi" (2016). The album featured several stand-out hits, such as "Mogla sam" and "Boginja", while all eleven music videos have collectively accumulated close to 300 million views onYouTube as of June 2022. Pavlović released the music video for the song "Operisan od ljubavi" in July 2017, which was inspired by the 2000 filmMalèna.[10] In July the following year, she released a duet withAca Lukas, titled "Kidaš me".[11] On 22 December 2018, Pavlović released her third studio albumZauvek, on which she collaborated with the Greek songwriterPhoebus alongside her past collaborators.[12] In 2019, Pavlović became the brand ambassador for German retail brandDeichmann in Serbia and Bosnia and Herzegovina.[13]
In 2021, Pavlović had a lead role on the first season of the television seriesPevačica, which aired on Superstar andPink.[14] In 2021, she also co-founded the fashion brand Rouzhe along with Serbian designer Biljana Tipsarević.[15] On 11 April 2022, Pavlović independently releasedPosesivna under her newly founded label Senorita Music.[16][17] The album was preceded by three singles in 2021: "Crna jutra (Balkan S&M)", "Oko moje" featuringSaša Matić and "Dabogda propao".Posesivna was sold in 10,000 units.[18] Tracks "Šećeru", "15ica" and "Provereno" debuted onBillboard'sCroatia Songs chart, the lattermost of which reached the top of the chart. Later that year, she announced her first solo concert at theČair Hall inNiš, titled Kraljica Juga (Queen ofthe South).[19] On 11 February 2023, Pavlović held the live show to a sold-out venue.[20]
Her fifth studio album,Lav, was released on 20 June 2023.[21] The lead single, "Venčanje", had been previously released in late May.[22] On 13 August 2023,Jelena Karleuša released her studio albumAlpha, which contained a duet with Pavlović, titled "Mashallah".[23] On 23 December 2023, Pavlović held a concert in the sold-outBelgrade Arena.[24] Her firstEP, titledMilijarda, which referenced her reaching one billion views on all of her music videos together, was released on 13 May 2024.[25] Her regional tour continued inNovi Sad, where she performed atSpens on 15 June, in front of reported 8,000 people.[26] On 25 June 2025,Coby released his debut studio albumDar i kletva, which contained a duet with Pavlović, titled "Stara igra".[27]
Being raised away from her mother, the two developed a fraught relationship. In a 2019 interview, Pavlović stated that she had not spoken to her mother in ten years.[33]
