Mexican Pink
#E4007C
| Mexican pink | |
|---|---|
| Hex triplet | #E4007C |
| sRGBB (r,g,b) | (228, 0, 124) |
| HSV (h,s,v) | (327°, 100%, 89%) |
| CIELChuv (L,C,h) | (49, 124, 352°) |
| Source | [1] |
| ISCC–NBS descriptor | Vivid purplish red |
| B: Normalized to [0–255] (byte) | |
Mexican pink (Spanish:rosa mexicano) is apurplishpink tone of the colorrose, vivid and saturated, similar to the colors calledfuchsia ormagenta. It has been compared with the color of thebracts of ornamentalclimbing plant called bougainvillea, that is, Trinity and Santa Ritabougainvillea. Its origin is that this color is used in traditional clothing such asserapes and is used in thecraft art andfine art of traditionalMexican culture.
This bright vivid tone of hot pink is widely seen inMexican culture today, although the dictionary of theSpanish Royal Academy does not register the name as yet. InMexico it is considered an element of national identity and a symbol of Mexican charisma.[1]


Mexican pink became known as such through the efforts of the journalist, painter, cartoonist and fashion designer Ramón Valdiosera. In the mid-1940s, Valdiosera made a long research trip across Mexico where he made contact with differentethnic groups and collected suits and dresses typical of different regions. Interested in traditional Mexican clothing being adapted to contemporary fashion, on his return to Mexico City he set up a sewing workshop and there devoted himself to move the fabrics, colors and traditional styles to sophisticated forms of fashion at that time.[3]
The color frequently appears in the work ofLuis Barragan, one of Mexico's best-known architects. It was also used in the 2023 movieBarbie.[4]