Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing companyNetmarble Corporation, were preparing to debut a virtual idol group.[3] The group's creation reportedly follows a change in the Korean music industry asK-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into themetaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse.[2][4] The group is able to communicate in 4 languages: Korean, French, English, andBahasa, due to the help of anAI voice generator, but their voices and choreography are created by undisclosed human performers.[5][6]
The group was formed as a collaboration betweenKakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.[7]
2023–present: Debut and comeback withWhat's My Name
On January 11, 2023, Metaverse Entertainment announced viaTwitter that Mave: would be releasing their debutsingle albumPandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)".[8] The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.
On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EPWhat's My Name on November 30.[9][10]
^Kwak, Min-gu (November 8, 2022)."넷마블에프앤씨 자회사 메타버스Ent, 공식 홈페이지 오픈" [Metaverse Ent, a subsidiary of Netmarble, opens its official website].The Daily Post (in Korean).Archived from the original on January 22, 2023. RetrievedFebruary 11, 2023.
^Jang, Woo-young (January 11, 2023)."메이브, 4인조 완전체 비주얼 첫 공개…러블리→힙 '4色 매력'" [Mave, 4-member complete visual first released...Lovely→Hip 'Charm of 4 Colours'].Osen (in Korean).Archived from the original on January 15, 2023. RetrievedFebruary 11, 2023.
^"Mave - Pandora".Flipevil. February 12, 2023.Archived from the original on November 24, 2023. RetrievedFebruary 12, 2023.
^Metaverse Entertainment (November 30, 2023).[MV] Mave: (메이브) _ What's My Name (Music video) (in Korean). 1theK. Archived fromthe original on December 8, 2023. RetrievedDecember 8, 2023.Description: [Oui Production] Director - Oui Kim
