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| Mauve (mallow) | |
|---|---|
 Color coordinates | |
| Hex triplet | #E0B0FF |
| sRGBB (r,g,b) | (224, 176, 255) |
| HSV (h,s,v) | (276°, 31%, 100%) |
| CIELChuv (L,C,h) | (79, 61, 290°) |
| Source | Maerz and Paul[1] |
| ISCC–NBS descriptor | Brilliant purple |
| B: Normalized to [0–255] (byte) | |
Mauve (/ˈmoʊv/ⓘMOHV;[2]/ˈmɔːv/ⓘMAWV) is a palepurple color[3][4] named after themallow flower (French:mauve). The first use of the wordmauve as a color was in 1796–1798 according to theOxford English Dictionary, but its use seems to have been rare before 1859. Another name for the color ismallow,[5] with the first recorded use ofmallow as a color name inEnglish in 1611.[6]
Mauve contains moregray and moreblue than a pale tint ofmagenta. Many pale wildflowers called "blue" are more accurately classified as mauve. Mauve is also sometimes described as paleviolet.
The synthetic dyemauve was first so named in 1859. ChemistWilliam Henry Perkin, then 18, was attempting to synthesizequinine in 1856; quinine was used to treatmalaria.[7] He noticed an unexpected residue, which turned out to be the firstaniline dye. Perkin originally named the dyeTyrian purple after the historical dye, but the product was renamedmauve after it was marketed in 1859.[8][9] It is now usually calledPerkin's mauve,mauveine, oraniline purple.
Earlier references to a mauve dye in 1856–1858 referred to a color produced using the semi-synthetic dyemurexide or a mixture of natural dyes.[10] Perkin was so successful in marketing his discovery to the dye industry that his 2000 biography bySimon Garfield is simply entitledMauve.[11] Between 1859 and 1861, mauve became a fashion must-have. The weekly journalAll the Year Round described women wearing the colour as "all flying countryward, like so many migrating birds of purple paradise".[12]Punch magazine published cartoons poking fun at the huge popularity of the colour: "The Mauve Measles are spreading to so serious an extent that it is high time to consider by what means [they] may be checked."[13][14]
But, because it faded easily, the success of mauve dye was short-lived; by 1873, it was replaced by other synthetic dyes.[15] As the memory of the original dye soon receded, the contemporary understanding of mauve is as a lighter, less-saturated color than it was originally known.[16]
The 1890s are sometimes referred to in retrospect as the "Mauve Decade" because of the popularity of the subtle color among progressive artistic types, both in Europe and the US.[17]
| Mauve (Crayola) | |
|---|---|
| Color coordinates | |
| Hex triplet | #E285FF |
| sRGBB (r,g,b) | (226, 133, 255) |
| HSV (h,s,v) | (286°, 48%, 100%) |
| CIELChuv (L,C,h) | (70, 91, 295°) |
| Source | Crayola |
| ISCC–NBS descriptor | Vivid purple |
| B: Normalized to [0–255] (byte) | |
The color displayed at right is the rich tone of mauve calledmauve byCrayola.
| Mauve (Pourpre.com) | |
|---|---|
| Color coordinates | |
| Hex triplet | #D473D4 |
| sRGBB (r,g,b) | (212, 115, 212) |
| HSV (h,s,v) | (300°, 46%, 83%) |
| CIELChuv (L,C,h) | (63, 76, 308°) |
| Source | Pourpre.com[18] |
| ISCC–NBS descriptor | Vivid purple |
| B: Normalized to [0–255] (byte) | |
The color displayed at right is the deep tone of mauve that is calledmauve byPourpre.com,[19] a color list widely popular inFrance.
| Opera mauve | |
|---|---|
| Color coordinates | |
| Hex triplet | #B784A7 |
| sRGBB (r,g,b) | (183, 132, 167) |
| HSV (h,s,v) | (319°, 28%, 72%) |
| CIELChuv (L,C,h) | (61, 34, 324°) |
| Source | ISCC-NBS[20] |
| ISCC–NBS descriptor | Light reddish purple |
| B: Normalized to [0–255] (byte) | |
The color displayed at right isopera mauve.
The first recorded use ofopera mauve as a color name inEnglish was in 1927.[21]
| Mauve taupe | |
|---|---|
| Color coordinates | |
| Hex triplet | #915F6D |
| sRGBB (r,g,b) | (145, 95, 109) |
| HSV (h,s,v) | (343°, 34%, 57%) |
| CIELChuv (L,C,h) | (46, 31, 354°) |
| Source | ISCC-NBS[22] |
| ISCC–NBS descriptor | Grayish purplish red |
| B: Normalized to [0–255] (byte) | |
The color displayed at right ismauve taupe.
The first recorded use ofmauve taupe as a color name in English was in 1925.[23]
| Old mauve | |
|---|---|
| Color coordinates | |
| Hex triplet | #673147 |
| sRGBB (r,g,b) | (103, 49, 71) |
| HSV (h,s,v) | (336°, 52%, 40%) |
| CIELChuv (L,C,h) | (28, 32, 348°) |
| Source | ISCC-NBS[24] |
| ISCC–NBS descriptor | Dark purplish red |
| B: Normalized to [0–255] (byte) | |
The color displayed at right isold mauve.
The first recorded use ofold mauve as a color name in English was in 1925.[25]
Thenormalized color coordinates for old mauve are identical towine dregs, which was first recorded as a color name in English in 1924.[26]
Media related toMauve at Wikimedia Commons