Besides the flagship daytime half-hour program, Marketplace also produces a companion show, the seven-and-a-half-minute-longMarketplace Morning Report, hosted byDavid Brancaccio, which airs on many public radio stations during the last segment of theNPR programMorning Edition. The Marketplace team produces a number ofpodcasts, includingMake Me Smart,This Is Uncomfortable, The Uncertain Hour, How We Survive, andMillion Bazillion, as well as podcast versions of the radio broadcast and extended podcasts built around regular segments from the radio show.
Marketplace was founded in 1989 byJames Russell inLong Beach, California.[3][4][5][6] It was initially affiliated withKLON-FM atCal State—Long Beach and distributed by American Public Radio, later renamedPublic Radio International.[7][8] The show nearly ran out of funding its first year, which Russell described, saying, "We were within three days of laying off our small staff and closing down." The program survived through the help of theUniversity of Southern California (USC), which acquired the show, and later, in 1990, with the underwriting ofGeneral Electric.[7] USC became the only university in the U.S. at the time to produce a daily news program distributed nationally.
In 2000,Minnesota Public Radio (MPR) acquired Marketplace Productions from USC.[9] This acquisition was the subject of a lawsuit by Public Radio International, which said it had not given its contractually required approval for the sale.[10]
In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor ofMarketplace.[11]
TheMarketplace Morning Report is a seven-minute, thirty-second broadcasts that replace the business news-oriented "E" segment ofNPR'sMorning Edition on subscribing public radio stations. The show has been hosted byDavid Brancaccio since 2013.[13] There are seven feeds of theMarketplace Morning Report from 5:51:30 a.m. ET to 11:51:30 a.m. ET, updated as news develops.[14]
Because of the popularity of theMarketplace Morning Report, NPR struck a deal with APM to incorporate the segment into the second hour ofMorning Edition, bringing the segment to all listeners, even if the station doesn't subscribe toMarketplace.[15]
All two radio programs,Marketplace,[16] andMarketplace Morning Report,[17] are made available as free podcasts. In 2015,Marketplace began to offer non-broadcast-only podcasts:Actuality (2015–2016 withQuartz),[18][19]Codebreaker,[20] andCorner Office.[21] In 2016,The Uncertain Hour[22] andMake Me Smart[23] were added.
Marketplace currently produces the following podcasts:Make Me Smart, hosted by Kimberly Adams and Kai Ryssdal;The Uncertain Hour, hosted by Krissy Clark;[24]This Is Uncomfortable, hosted by Reema Khrais;[25]Million Bazillion,[26] hosted by Bridget Bodnar and Ryan Perez; andHow We Survive.[27]
TheMarketplace brand also took over the money advice programSound Money, which was renamedMarketplace Money in 2005, with content oriented toward a personal finance theme. The three shows share reporters and editorial staff.Marketplace Money was replaced withMarketplace Weekend in June 2014.[28]Marketplace Weekend was cancelled in 2018.[29] TheMarketplace Minute Morning Brief was cancelled on June 30, 2023. The remainingMarketplace Minute programs (Marketplace Minute Midday andMarketplace Minute Closing Bell) were cancelled on July 12, 2024.[30]
^"SUPPORT US".Marketplace.Archived from the original on April 20, 2016. RetrievedApril 25, 2016.Data Source: Digital Research Inc. 2014 Marketplace Intent to Purchase Study
^"Marketplace Debut".The San Bernardino County Sun. December 30, 1988. p. 28.Archived from the original on January 12, 2022. RetrievedJanuary 12, 2022.
