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Inprofessional wrestling, amanager is asupporting character paired with a wrestler (or wrestlers) for a variety of reasons. A woman accompanying, or "seconding", a male wrestler to a match is sometimes referred to as avalet.[1]
Performers who assume this role may be non-wrestlers, occasional wrestlers, older wrestlers who have retired or are nearing retirement, the tag team partner of the wrestler they are managing, or new wrestlers who are breaking into the business (or a specific company) and need experience in front of the crowds. The wrestler who is paired with a manager may be referred to as their charge, client, or ward. A professional wrestling manager's portrayal as a wrestler's decision-maker is usually fictional and has nothing to do with a wrestler or promotion'sreal-world counterpart orroad agent.[2]
Managers are akin tostorylineagents for an actor or anathlete; they help their client to book matches and appearances, and otherwise work to further and guide their career. Within the context ofstorylines, the manager positions their client fortitle opportunities, generally acts as a mouthpiece on their behalf, decides whom to trust as an ally, or serves as an exposedAchilles' heel to be exploited by their client's opponents. Managers could be utilized by a promotion'sbooker to instigate and strengthen storylines; their involvement could form the center of a controversy, for instance if they double-cross their clients or inadvertently cause the loss or forfeiture of their clients' championship titles.[3]
Outside of storylines, a manager's job is to help the wrestler they are paired withget over. The manager would cutpromos on behalf of clients who may not be as charismatic (or hadgimmicks depicting them as silent, or with limited ability to speak English). As such, successful managers almost invariably had the "gift of the gab", though it was not unheard of to see managers paired with wrestlers who had no trouble cutting their own promos. A notable example of this would beCM Punk, who was managed byPaul Heyman from 2012 to 2013. Punk had no trouble cutting his own promos, but Heyman would also cut his own promos alongside Punk in support of his client's act.
While the basic goal of a manager to give their wrestlers apush does not change, the tactics depend on several factors, especially alignment. Managers, when used judiciously, can completely change the tone and inner workings of a wrestling match. A heel manager, for example, may instruct their clients to constantly duck tougher opponents or interfere in their matches to secure a win by cheating. Aface manager, on the other hand, may spend the majority of theirinterview time talking about how tough their client is and going out of their way to find bigger and better opponents to challenge, or rally the audience to chant and cheer in support of their client during matches. Often the very act of aligning with a manager, or conversely breaking away from a manager they've worked with, can change a wrestler's alignment, making them a sudden fan favourite face or a heel.
Certain wrestlers employ a specific kind of manager known as a "handler". If a wrestler's character calls for it, a handler is the only person who can manage the behavior of a "wild" wrestler who is prone to "go out of control". A classic example of this wasThe Undertaker, who in his earlyDeadman persona could only be controlled byPaul Bearer, through an urn which was said to have all of the Undertaker's powers. A legitimate example isArnold Skaaland, who not only managedAndre The Giant for a time but was once assigned by promoterVince McMahon Sr. as his real life handler. Skaaland was responsible for keeping Andre, known for his alcoholism, out of serious trouble and to ensure that he would reach a venue in time to wrestle a scheduled match.[4]
A few managers, likePaul Ellering, arelegitimate managers in the truest sense of the word, taking care of the day-to-day needs of their clients by dealing with travel arrangements, rentals, lodgings and even contractual negotiations.[5] Others, such asJim Cornette orGary Hart, participate as real-life bookers and/or road agents for their promotions behind the scenes while performing concurrently as managers.
In theearly years of pro wrestling, the vast majority of professional wrestling managers were men, and female managers were rare. A number of prominent women likeMiss Elizabeth,Sherri Martel andWoman made their debuts during the1980s professional wrestling boom and went on to have storied careers in several wrestling promotions as wrestling managers.
Up until the mid-1990s, managers were very common because they served a secondary purpose: "gettingheat". During the territorial era, most managers did not travel from territory to territory, but instead remained in one territory to provide instant heat to the promotion's new heel acts. Notable examples include "The Mouth of The South"Jimmy Hart in Memphis,Bobby "The Brain" Heenan in theAmerican Wrestling Association,Sunny and the "Three Wise Men" (Lou Albano,Freddie Blassie, andThe Grand Wizard) in theWorld Wide Wrestling Federation (now the WWE).[6]
By the 2000s, major promotions like the WWE have favoured elevating the careers of wrestlers who are able to speak for themselves. As a result, the previously ubiquitous role of a manager has declined in favor of either female valets who occasionally get involved in wrestling matches, or bypeople who hold on-screen power as General Managers, Commissioners or various corporate officer positions.[6] However, contemporary wrestling personalities such asPaul Heyman andVickie Guerrero have demonstrated that managers are still effective at drawing heat, and when used judiciously, are capable of changing the tone and inner workings of a wrestling match by contributing drama and tension.[7]
Although "manager" and "valet" are terms sometimes used interchangeably for a woman who accompanies a wrestler to the ring, a major point of difference is that the former is specifically depicted as a professional spokesperson who crafts and/or guides a wrestler's career, while the latter may serve as little more thaneye candy and/or as a distraction to opposing wrestlers orreferees.[8]
The role of a valet is a significant part of professional wrestling history, at least within the context of North American industry. Historically, North American women wrestlers often received less attention or recognition compared to their male counterparts and often did not enjoy the same exposure compared to their Japanese or Mexican counterparts. As a result, the purpose of a valet role is to provide female talent more opportunities as well as visibility within the industry. It is thought that a valet, by virtue of her presence and/or the dynamics of her relationship with her associated wrestler, could contribute an element that amplifies their personas and get their act over. Many valets are not required tocut promos on their associated wrestler's behalf and generally have rather passive roles, since their physical appearance tend to be emphasized at the exclusion of all other traits;[9] other valets may deviate from convention and assert a dominant role over their wrestlers, if their characters call for it.
In spite of their limited wrestling ability, perceived or otherwise, valets are more likely to participate in the occasional wrestling match in comparison to managers, and are frequently booked in mixed tag team matches against rival valets and their associated wrestlers as part of storyline angles.[10] There are also numerous examples of female performers in the wrestling industry who started off as valets and went on to be recognized as marquee competitors in their own right, such asLita,Trish Stratus, andThe Fabulous Moolah.[9]
Male supporting characters who fit the original definition of avalet are uncommon in professional wrestling; a recent example wasRicardo Rodriguez, who performed asAlberto Del Rio's on-screen attendant and personal ring announcer during his tenure in the WWE.[11] A male performer who accompanies a prominent female wrestler to the ring could be considered a valet as well, though this is exceptionally rare.[9]
While they are not managers in the traditional sense,enforcers—full-time wrestlers who accompany another wrestler to the ring—also serve both in and out of storylines to further the interests of a wrestler in their care. They are named afterArn Anderson's nickname, The Enforcer, whose career has been highlighted by his association with Ric Flair and various members ofThe Four Horsemen stable.[12] Enforcers appear in storylines where wrestlers need to have their back watched by keeping outside interference from taking place in a match, to serve as outside interference themselves, or to further a storyline without actually recording a real match by defending their associates from ambushes outside the ring by other wrestlers.The Acolytes Protection Agency (APA) had a unique gimmick where instead of a long-term association with one wrestler, tag team or stable, they would be hired by different wrestlers each week to act as their bodyguards or to prevent outside interference.