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| Type | Public Television |
|---|---|
| Country | |
| Availability | National, broadcasts in neighbouring countries and online. |
| Motto | First Hungarian Television |
| Owner | Media Service Support and Asset Management Fund (Government of Hungary) |
| Parent | Duna Media Service |
Key people | Balázs Medveczky, Director General |
Launch date | 1957 |
Official website | www.mtv.hu |
| Replaced by | Duna Media Service |
Magyar Televízió (Hungarian pronunciation:[ˈmɒɟɒrˈtɛlɛviːzijoː],Hungarian Television) orMTV is a nationwidepublic television broadcasting organization inHungary. Headquartered inBudapest, it is the oldest television broadcaster in Hungary and today airs five channels:M1 HD,M2 HD,M3, M4 Sport and M5.
MTV is managed and primarily funded by theMedia Service Support and Asset Management Fund (Hungarian:Médiaszolgáltatás-támogató és Vagyonkezelő Alap, abbreviated MTVA).[1] Thisgovernment organization, formed in 2011, also manages the public service broadcastersMagyar Rádió andDuna Televízió as well as the Hungariannews agencyMagyar Távirati Iroda.[2]
On 1 July 2015, Magyar Televízió as well as the three other public media organizations managed by the MTVA were merged into a single organization calledDuna Médiaszolgáltató.[3] This organization is the legal successor to Magyar Televízió and is an active member of theEuropean Broadcasting Union.[4][5]
First pioneer transmissions were in Hotel Gellért in 1936. Test transmissions commenced in 1954, however these were generally with stills or short clips of motion pictures, merely for experimental purposes. Regular test transmissions could be received from 23 February 1957. Transmissions began officially on 1 May 1957, when the May Day ceremonies were brought to the viewers for the first time. Daily news programmes began on 2 July 1957. The television service began its career as part of Hungarian Radio, which was renamed "Hungarian Radio and Television" on August 18, 1957. MTV suggested the establishment of an international organisation for exchanging television material, which was to be namedIntervision. The first four members of the organisation were Czechoslovakia, the German Democratic Republic, Hungary and Poland.
By 1959, Hungarian Television had over 50,000subscribers. In 1960, the Corporation decided to establish an archive, where its programmes are stored even today. In less than ten years of operation, MTV had some 2.7 million viewers by 1964. Studies showed that there were about 3-5 viewers per television set. Another study revealed that by 1965, 46% of the inhabitants of rural areas named television as their choice of entertainment, instead of reading (25%) or radio (10%).
Theatrical transmissions were popular at this time: in 1966 23 plays were broadcast fromBudapest, 20 from other cities. Also, 25 television movies and five musicals were transmitted this year.
1969 brought the one millionth subscriber, which meant about 4 million viewers. The first colour recording was made this year: it wasBéla Bartók'sThe Miraculous Mandarin. Although theOrion company presented its first colour television set, transmissions continued to be in black-and-white until 1971.
1971 brought the first regular transmission in colour, and the test transmissions of a second channel were begun as well. This decade was probably the most proliferous in the history of the whole company, with thousands of hours of programming made.Mazsola és Tádé, a Hungarian puppet animated children TV series was produced between 1969 and 1973.[6]
Annual programming time reached 4.300 hours, equalling to 83 hours a week. Teletext services commenced in 1981, calledKépújság (Picture Newspaper), and television manufacturers started including teletext decoders in their sets. Long-running programmes were started in this decade, includingAblak (Window) andPanoráma (a foreign affairs programme). Regional programming began in 1984 inPécs, and cable television began inSzékesfehérvár the same year.RTV, a programme guide similar toBBC'sRadio Times was bought by 1.4 million viewers weekly. MTV's gradual decline began in 1985, this was the final year when MTV was self-sufficient.
The first broadcast of a telenovela on Hungarian television happened in the mid-1980s with the premier of the BrazilianEscrava Isaura (Hungarian title:Rabszolgasors - "Slave Destiny" in English). The first Hungarian soap operaSzomszédok (Hungarian for "Neighbours") also started its 12-year-run on 7 May 1987 and was broadcast every second Thursday.[7]
By the late 1980s, experimental digital television recordings were made, but at the time only in studios. From 1988 seniors of 70 years were exempted from payment of the licence fee. Minority programmes in other languages began too: these programmes were recorded generally in regional studios, primarily inPécs andSzeged. MTV2 was given some independence from its sister channel MTV1, and just like at theBBC, they were given separate controllers.
By 1989 the service began broadcasting five days per week to prepare the seven days, as previously Monday only. Some exceptions were made from this practice, for example when the first Hungariancosmonaut,Bertalan Farkas entered space.Nap-kelte (Daybreak), a daily television magazine programme began in 1989, the first programme to be made by an independent Hungarian television company, namelyNap-TV.
With thechangeover from socialism, MTV was completely re-structured, some posts were abolished while others were created. Some programmes were axed from both channels, and new ones were started. This decade was a very hectic time in the life of the company, as TV-presidents seemed to come and go, and so did the programmes.
MTV was admitted as a full active member of theEuropean Broadcasting Union on January 1, 1993, upon the merger of OIRT and EBU. In 1992, a new public service television station was started, and was namedDuna Televízió. This was completely independent from MTV, although some collaboration exists between the two. Commercial channels became available tocable viewers inBudapest the same year.
In 1997,TV2 andRTL Klub, two commercial channels were to be launched on the same frequencies whereM2 used to be, after it moved to satelite. However, MTV argued that by doing this, its audience would be given to the new channel as a present, which would mean severe disadvantage to bothTV2 andRTL Klub, the other debuting commercial channel. The authorities decided to leave the frequency empty, and allocate a new frequency to TV2 and RTL Klub. MTV2, however, was still moved to satellite and cable reception only, which, at the time was quite rare. The programming available on MTV2 was aimed at audiences which were most unlikely to receive the channel, so this meant a severe handicap for the company. Currently the company is recuperating from the decline earlier.[citation needed]
During the 1990s MTV gradually lost its independence and became the voice of the all-time government, often accused of biased on commenting news .[citation needed] It is one of the most popular sources of news, and its background news programmes such asAz Este (The Evening) are both liked and internationally recognised. Its line-up of programmes feature long-running shows, such as the science news programmeDelta, whilst other programmes likeA Hét (The Week), a weekly review programme andAblak (Window), an afternoon-long umbrella programme featuring general interest programmes, were both axed in recent years.
MTV is continuously underfinanced,[citation needed] just like many other public service channels around the globe, and is therefore struggling to produce programmes.
Whilst remaining entirely state-owned, the company was re-organised as a Closely Held Corporation. Funding changed significantly in 2002 with the end of the mandatorytelevision licence fee levied on all household with a television set. Following this change, funding for MTV instead began to come from government grants andadvertising.[8]
The2006 protests didn't leave the headquarters unscathed; in fact, it was occupied by the rioters for a short time.
In 2000, M2 began broadcasting 24 hours a day, with repeats from its sister channel, m1 and from its archive library and from the Hungarian National Digital Archive and Film Institute (Magyar Nemzeti Digitális Archívum és Filmintézet).
In 2011, most of the assets and employees of MTV were transferred to the newly created Media Service Support and Asset Management Fund (Hungarian:Médiaszolgáltatás-támogató és Vagyonkezelő Alap, abbreviated MTVA), a government organization controlled by theMedia Council of Hungary.[1] Magyar Rádió and Duna Televízió were also made a part of the MTVA, which, together with MTV, unified all three public service broadcasters in Hungary for the first time. Additionally, the Hungarian news agency Magyar Távirati Iroda was merged into the MTVA and has since been responsible for the production of all news content aired on the three broadcasting organizations.[2][9]
As the first sign of the expansion of the public television portfolio, the M2 children's channel was launched on 22 December 2012, which ran from 6 am to 8 pm every day. Then, on 20 December 2013, the subscription-only M3 channel was launched, which broadcasts archive content (previously planned to be called Anno). M1 was transformed into a 24-hour news channel from 15 March 2015, and most of its previous programs were then moved to Duna. On the same day, M2 Petőfi TV, primarily aimed at young people, was launched in the nighttime programming slot of M2.
In 2015, the unification of all the public media organizations managed by the MTVA was strengthened when all four were merged into a single organization calledDuna Media Service (Hungarian:Duna Médiaszolgáltató).[3] Thisnonprofit organization is the legal successor to the four formerly separate entities managed by the MTVA.[10]
The creation of the MTVA and transfer of the public media organizations into it has been frequently criticised bynon-governmental organizations as being politically motivated and intended to the lessen the independence of the public service media in Hungary.[9][11][12][13] The government has stated that restructuring was necessary to improve the finances of the public media system and that all of the organizations within the MTVA retaineditorial independence.[1][13]
In 2012, MTV launchedM3D, first 3D television inHungary.
Magyar Televízió, who has a trademark on the initials MTV registered with the Hungarian copyright office, sued the AmericanMTV Music Television network for trademark infringement when MTV Music Television launched aHungarian-language channel in 2007.
In 2008 according to the final verdict of the Hungarian Metropolitan Regional Court, although the national public broadcaster and the American entertainment station are identified by the same brand name in the same market, consumers couldn't confuse those TV channels. The two channels appear with the same label in public, but the services of the public broadcaster and the commercial channel cannot be compared either content-wise or stylistically.[14][15]
The Hungarian Television's central building was located in the heart ofBudapest on Szabadság tér (Freedom Square), across the Hungarian National Bank (Magyar Nemzeti Bank), the U.S. Embassy, and near to theParliament. The building gave room to the Stock Exchange before the war. It is sold now and MTV has moved to the outskirts of Budapest to a purpose-built modern building. The old headquarters can be reached by a five minutes walk fromKossuth tér (Kossuth Square) whereMetro line 2 stops.
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47°30′13.44″N19°2′58.21″E / 47.5037333°N 19.0495028°E /47.5037333; 19.0495028
