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Magic

Broadcast area	Northern England
Programming
Format	Hot Adult Contemporary
Ownership
Owner	Bauer Radio
History
First air date	July 1990
Last air date	4 January 2015
Former frequencies	MW,DAB

Magic was an AM radio network based in Northern England.

The Magic brand in UK radio originated withMagic 828, the sister station ofRadio Aire in Leeds which was launched in July 1990, although no other stations were branded 'Magic' until the Emap group purchased theMetro Radio Group in 1995. It can be regarded as the successor toGreat North Radio which was a small network in theNorth East that consisted of what becameMagic 1170 andMagic 1152.Preston'sRed Rose Gold was the last to be converted to the Magic brand, in 2000, two or so years since the conversion of the majority of the stations. In London,Melody FM was rebrandedMagic 105.4 in 1998.

The northern AM stations playedHot Adult Contemporary music. The playlists of these Magic stations predominantly consisted of hits from the 1960s and 1970s, although music from other decades was included in the mix.

The London station is more laid-back and its playlist more contemporary, playingsoft adult contemporary hits from the 1980s, 1990s, and 2000s. The London station is branded with the tagline, "More music, less talk".

On 5 January 2015, the network merged with the Greatest Hits Network of Scottish AM stations to form theBauer City 2 network.^[1] The London-basedMagic became available nationally viaDAB at the same time.

Following the success of the radio stations, Emap set up a correspondingMagic TV channel which is available throughsatellite andcable television systems and plays non-stopvideos of songs established as typical of the Magic brand.

The Magic network released several albums since the formation of the network in the late 1990s. The albums predominantly feature music on the Magic 105.4 play list, but were also promoted on the Northern England stations too.

• Bauer Radio
• Former British radio networks
• Franchised radio formats

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