 | |
| Company type | Sociedade Anônima |
|---|---|
| Industry | Retail |
| Headquarters | Franca, Brazil |
Key people | CEO:Frederico Trajano Chair:Luiza Trajano |
| Revenue | R$ 56 billion(2021)[1] |
| R$ 590.7 million(2021)[1] | |
| Website | Official website |
Magazine Luiza S.A., also known asMagazine Luiza, or simply asMagalu, is a Brazilian retail company, along withGPA,Viavarejo,Lojas Americanas and others. The current chairperson isLuiza Trajano and the current CEO is her sonFrederico Trajano.
 | This article needs to beupdated. Please help update this article to reflect recent events or newly available information.(June 2023) |
In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks,[2] which were still in use in 2019.[3]
In January 2016,Frederico Trajano became Magazine Luiza's CEO.[4]
In August 2020, the company acquiredHubsales, a website selling products directly to consumers,Canaltech, a gadget review website, andInLoco Media an advertising company using mobile phone location tracking data.[5]
In November 2020, it was announced that the trainee program would only accept Black Brazilians in order to confront structural racism, in whichBlack Brazilians are often sidelined.[6]
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