| Maffra Victoria | |||||||||
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 Maffra streetscape, 2013 | |||||||||
  Maffra | |||||||||
| Coordinates | 37°57′S146°59′E / 37.950°S 146.983°E /-37.950; 146.983 | ||||||||
| Population | 5,384 (2021 census)[1] | ||||||||
| Postcode(s) | 3860 | ||||||||
| Elevation | 27 m (89 ft) | ||||||||
| Location |
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| LGA(s) | Shire of Wellington | ||||||||
| State electorate(s) | Gippsland East | ||||||||
| Federal division(s) | Gippsland | ||||||||
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Maffra is a town inVictoria, Australia, 220 kilometres (140 mi) east ofMelbourne. It is in theShire of Wellington local government area and it is the second most populous city of the Shire. It relies mainly on dairy farming and other agriculture,[2] and is the site of one ofMurray Goulburn Co-operative's eight processing plants in Victoria. Maffra is a detour off thePrinces Highway and is nearSale,Stratford,Newry,Tinamba,Heyfield andRosedale.[2] At the2016 census, Maffra had a population of 4,316.[1]
The town began as anoutstation of the region's first cattle run,Boisdale, named by pioneer grazier Lachlan Macalister after a village on the island ofSouth Uist in theOuter Hebrides,Scotland. The town appears to have taken its name from a group of squatters from Maffra, a village in theMonaro region of NSW, with its location between current Maffra andNewry being written on an early map. The squatters moved on, but the name remained. The Monaro Maffra was probably connected toMafra, a town inPortugal.
The township was settled in the 1860s, the Post Office opening on 20 July 1864.[3]Maffra railway station on theMaffra railway line opened in 1887. The last regular passenger service ran in 1977. The station precinct is now an industrial precinct and the former station building is used for community purposes.
Maffra was long the beef cattle capital of West Gippsland and, for many years, the onlybeet sugar processing centre in the country. The Beet Museum, set in the Port of Maffra Park, has relics from the defunct sugar beet industry. The building is a relocated historic weighbridge building, and is lined with pine boards from the home of Charles and Grace Quirk, one of Maffra's first cottages.[2]
Maffra hosts a Mardi Gras every March, the Maffra and District Agricultural, Pastoral and Horticultural Show in October and a tennis tournament atEaster.
The Wellington Shire Council removed a row of 100+ year old trees that line the main street because of disease, but has since replaced them with young oaks.
Maffra has two primary schools, the Maffra Primary School and St Mary's Primary School (Catholic). Maffra also has a public secondary school,Maffra Secondary College, which has a student enrolment of around 700. Maffra Secondary has a strong academic program and is involved in a number of community service programs.
In July 2021,Victoria had over 50 pet dogs suffering liver toxicity, with 14 dogs known to have died from the condition. The source of the issue was traced toindospicine sourced fromIndigofera spicata plants. Many of the dogs had eaten raw pet food sourced from aknackery at Maffra. No specific source for the contamination was immediately identified, as these plants are not normally found in southern Australia.[4] This toxicity has previously been seen in dogs fed meat fromAustralian feral camels, common in northern Australia.
The town has anAustralian Rules football team competing in theGippsland Football League. Its senior side was at one point the most successful in the league, winning 6 premierships in the early 2000s.
Maffra is also home to afield hockey club, fielding junior, women's and men's teams in theEast Gippsland Hockey Association playing at Cameron Sports Complex, Morison Street. Also at this complex, is Maffra's Amateur Basketball Association. This hosts junior and senior teams, as well as Men and Women's CBL teams.
Golfers play at the course of the Maffra Golf Club on Fulton Road.[5]
The soccer community in Maffra was also the driving force behind the formation of the North Gippsland Soccer Association in 1925, which originally proposed teams in Maffra,Sale, Nambrook andBairnsdale.[6] Ultimately,Maffra Soccer Club was joined byYallourn SC,Sale United SC andGlenmaggie SC - although the onset of theWorld War II saw the league halted.[7]This league helped form the early footprint of what later evolved into theLatrobe Valley Soccer League.
Media related toMaffra, Victoria at Wikimedia Commons
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