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Mad Mex

From Wikipedia, the free encyclopedia
Mexican fast-food restaurants in Sydney
Not to be confused withMad Max.
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Mad Mex Fresh Mexican Grill
IndustryRestaurant
Founded21 March 2007; 17 years ago (2007-03-21)[1]
Headquarters
Sydney
,
Australia
Area served
Key people
Clovis Young
ProductsTacos,burritos, and other Mexican-related fast food
Websitemadmex.com.auEdit this at Wikidata
madmex.co.nz

Mad Mex Fresh Mexican Grill, referred to simply asMad Mex, is an Australian-based multinational chain offast-food restaurants based in Sydney, that purveysMexican cuisine,[2] while the Mad Group own the master franchise for the restaurant in New Zealand.[3]

Mad Mex Fresh Mexican isLucha libre-themed and was voted the best Mexican restaurant nationwide in the Lifestyle Food Awards.[4]

As of October 2022[update], 71 locations are in operation.[5]

History

[edit]

Mad Mex opened its first restaurant inDarlinghurst on 21 March 2007.[1]

On 19 September 2019,4Fingers Crispy Chicken announced its acquisition of 50% stake in Mad Mex.[6] As part of the partnership, 4Fingers will initially establish Mad Mex's presence in Southeast Asia and expects to open a number of outlets in Singapore and Malaysia by the end of 2019.[citation needed]

In 2019, Mad Mex opened stores internationally in Singapore and Malaysia.[7]

In 2021, Mad Mex announced that they were once again 100 per cent Australian-owned after the company bought out its 50 per cent Singaporean joint venture partner.[8]

Founder

[edit]

Clovis Young, the co-founder of Mad Mex, grew up in California and Massachusetts before becoming a graduate ofCarnegie Mellon University inPittsburgh.[9]

See also

[edit]

References

[edit]
  1. ^abButterworth, Monique (13 November 2007)."Mexican wave".The Sydney Morning Herald. Fairfax Media. Archived fromthe original on 23 November 2015.
  2. ^Barbaschow, Asha (7 August 2017)."Fast food chain Mad Mex ready to serve up insights from machine learning". ZDNet. Retrieved8 October 2022.
  3. ^"Mad's crowdfunding push aims to raise up to $1.5m for growth spurt".The New Zealand Herald. 3 March 2015. Retrieved8 October 2022.
  4. ^"Mad Mex Fresh Mexican".franchisebusiness.com.au. 28 October 2015. Retrieved8 October 2022.
  5. ^"Mad Mex Fresh Mexican Quick Service Restaurant".Topfranchise. Retrieved8 October 2022.
  6. ^Shiao, Vivien (20 September 2018)."4Fingers acquires 50% stake in Aussie brand Mad Mex".The Business Times. Retrieved8 October 2022.
  7. ^"Mad Mex goes global with Singapore and Malaysian expansion".Business News Australia. Retrieved28 November 2019.
  8. ^"Mad Mex back in Australian hands as founder buys out JV partner".Business News Australia. Retrieved9 December 2021.
  9. ^"'A whole lot of authenticity': Mad Mex founder Clovis Young".Money magazine. 31 May 2019. Retrieved21 March 2022.

External links

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