MTV'sInternational Viewer's Choice awards honored the best music videos as voted for by the audiences ofMTV's channels around the world. They were given out every year during theVMAs from 1989^[1] to 2003.

The first International Viewer's Choice Awards were given out in 1989, with viewers inEurope,Japan, andLatin America choosing their favorite videos for that year. The following year, MTV viewers inAustralia andBrazil also received the chance to vote for their favorite video of 1990, and in 1991 viewers fromAsia followed suit. From then on, the International Viewer's Choice awards became a fixture of theMTV Video Music Awards and were handed out every year until2003, whenMTV Australia andMTV Brasil crowned their last winners.

TheInternational Viewer's Choice Award for MTV Asia was given out every year from1991 to1998, save for 1994. As MTV's influence over Asia increased, different countries broke off from MTV Asia and got their own local MTV channels. Subsequently, each new Asian MTV channel also received a separate Viewer's Choice category, namely MTV Mandarin (China andTaiwan) in 1995, MTVIndia in 1996, and MTVKorea in 1999. In1999, with a much smaller pool of member countries, this award became theInternational Viewer's Choice Award for MTV Southeast Asia.

The two biggest nominees in this category areIndus Creed from India andDewa 19 from Indonesia, both of whom are the only artists in the award's history to receive two nominations. However,Indus Creed managed to at least score a win in 1993, whileDewa 19 went away empty-handed both times. Also, while there is no real big winner for this award, as no artist has won it more than once,Indonesia does claim the distinction of being the only country to have produced multiple winners for this category, whileThailand is the only country to have had at least one nominated artist per year of this award's existence.

Following is a list of winners of theInternational Viewer's Choice Award for MTV Asia.

TheInternational Viewer's Choice Award for MTV Australia was given out from1990 to2003. From 1993 to 1996, however, the Australian Viewer's Choice Award was not given out sinceMTV Australia, the syndicated show on theNine Network, was canceled and Australia was left without an MTV channel. This award returned in1997, the same year in which the present-day channelMTV Australia began broadcasting, and was given out every year (except for 2000) until 2003.

The category's biggest nominees areSilverchair, who received a total of four nominations throughout the award's history. Out of their four nominations from 1997 to 2002,Silverchair won the award twice, thus also becoming the award's biggest (and only multiple) winner. Closely following areKylie Minogue andPowderfinger with three nominations each, andBoom Crash Opera,Spiderbait, andNeil Finn with two (Finn received one nomination withCrowded House and one as a solo artist, though).

Due to the crossover potential that Australian musicians have in the U.S. market, a few artists have received nominations for both the Australian Viewer's Choice award and other general or professional awards in the same year. However, an Australian artist has never won this award and another one during the main show:Midnight Oil, for example, won the Australian Viewer's Choice in 1990 but did not succeed in their bid for Best Group Video. Meanwhile,Natalie Imbruglia succeeded in winning the Best New Artist award in 1998 but lost the Australian race toKylie Minogue. Four years later Minogue would go through the same situation, winning Best Choreography but losing her native country's Viewer's Choice race toHolly Valance.

Following is a list of winners of theInternational Viewer's Choice Award for MTV Australia.

TheInternational Viewer's Choice Award for MTV Brasil was given outevery year from1990 to2003, thus becoming the longest-lasting International Viewer's Choice Award. From1995 onwards, this award was incorporated into MTV Brasil's award ceremony, theMTV Video Music Brasil (VMB), as theEscolha da Audiência (Viewer's Choice). The award's biggest winner is the bandTitãs, which earned three awards between 1990 and 2002. Three other bands are tied behind them for second place, all with two wins:Sepultura,Skank, andCharlie Brown Jr. Of these, though, Skank was the only one to achieve consecutive wins, taking home the awards for 1996 and 1997.

One of the main characteristics of the Brazilian Viewer's Choice award was that there was usually a large number of videos in the running for the award each year. The official VMA press releases, program books, and websites, though, usually only listed between four and six nominees (even omitting the eventual winner from these materials in 1991). Therefore, it is difficult to ascertain who was in fact nominated for this award between 1990 and 1995 (except perhaps for 1992), as it was not until 1996 that MTV Brasil ran video packages with all of the nominees during the award presentation at the VMBs. Still, from the information that is currently available,Os Paralamas do Sucesso andEngenheiros do Hawaii are tied as the most nominated acts for this category, each with ten nominations throughout the award's history (1990 to 2003).

Following is a list of the winners of theInternational Viewer's Choice Award for MTV Brasil.

TheInternational Viewer's Choice Award for MTV Canada was only given out once in2002. Following is a list of the winners of theInternational Viewer's Choice Award for MTV Canada.

TheInternational Viewer's Choice Award for MTV China was only given out once in2002, more-or-less replacing the MTV Mandarin Viewer's Choice Award. Following is a list of the winners of theInternational Viewer's Choice Award for MTV China.

TheInternational Viewer's Choice Award for MTV Europe was given out every year from1989 to1997. This award was retired in 1998 and replaced with the regional categories handed out at that year'sMTV Europe Music Awards. The award's biggest winners areRoxette andGeorge Michael, both of whom won the award twice. The biggest nominee, meanwhile, is Icelandic singerBjörk, who received three nominations (but came out empty-handed each year).

In terms of countries,Great Britain is by far the one with the most nominations and wins, followed bySweden. Coincidentally, these are the only two countries to have produced multiple winners throughout the award's history, and they would have also been the only ones to produce winners had it not been forU2's win in 1995.

Because of the high crossover potential that European acts have in the U.S. market, several artists and videos received nominations for the European Viewer's Choice as well as other categories in the main ceremony, including Video of the Year and Viewer's Choice. One curious pattern to emerge from this is that until 1996 no European artist who won a Moonman during the main show ever won the European Viewer's Choice Moonman, namelySinéad O'Connor in 1990,Annie Lennox in 1992, andBjörk in 1996. By the same token, any European Viewer's Choice winners who were up for other awards that same night would lose their other main-show races, includingGeorge Michael in both 1993 and 1996 andU2 in 1995. This pattern was only broken in 1997—the award's last year—whenThe Prodigy's "Breathe" won the European Viewer's Choice award as well as the one voted for by U.S. audiences, thus also becoming the only video in the show's history to win the Viewer's Choice award in addition to an international one.

Another curious fact that can be attributed to the European Viewer's Choice award is that it led to the first case ever of a video being nominated in two different years, asBjörk's "Human Behaviour" received a European nomination in 1993 and then six more the following year. This situation would not occur again until 2009, whenMiley Cyrus's "7 Things" received a Best Editing nomination after having been nominated for Best New Artist the year before.

Following is a list of the winners of theInternational Viewer's Choice Award for MTV Europe.

TheInternational Viewer's Choice Award for MTV India was given out every year from1996 to2001. Prior to that, viewers inIndia voted for theInternational Viewer's Choice Award for MTV Asia, even getting one of their artists,Indus Creed, chosen as the1993 winner. In the year2000, this award was divided into two distinct categories due to the popularity of music videos taken straight fromBollywood movies inMTV India: theInternational Viewer's Choice Award for MTV India (Hindi Pop) and theInternational Viewer's Choice Award for MTV India (Hindi Film).

Udit Narayan andAsha Bhosle are tied as the biggest winners in this category, each winning the award twice. In terms of nominations, meanwhile, Narayan is also the biggest nominee, having received a total of seven nominations throughout the award's history. Closely following behind him areAlka Yagnik with six nominations and Asha Bhosle with five. Following is a list of the winners of theInternational Viewer's Choice Award for MTV India.

TheInternational Viewer's Choice Award for MTV Internacional was given out every year from1989 to1993, honoring the best Latin music video of the year. It was named afterMTV Internacional, the syndicated Latin music-video show hosted byDaisy Fuentes. Unlike most other International Viewer's Choice awards, theMTV Internacional award was not restricted to a specific geographic region, but rather it rewarded the best video in Spanish played on the show. Thus, artists from European countries (such asFrance andSpain) who recorded mainly in Spanish managed to receive nominations during the award's history.

Despite the variety of artists who received multiple nominations for this award between 1989 and 1993, no artist (or country, for that matter) won this Moonman more than once. In 1994, this award was replaced by theInternational Viewer's Choice Award for MTV Latin America. Following is a list of the winners of theInternational Viewer's Choice Award for MTV Internacional.

TheInternational Viewer's Choice Award for MTV Japan was given out from1989 to2001. Out of all of the International Viewer's Choice awards, MTV Japan's award had one of the most uneven histories. This award was not presented, for example, both in 1992 and 1993, despite the fact thatMTV Japan had already launched again throughout Japan in 1992. AfterMTV Japan ceased airing in 1998, the Japanese Viewer's Choice Award was once again not presented in 1999 and 2000; it did, however, make its second (and last) return in2001 for that year only. Following is a list of the winners of theInternational Viewer's Choice Award for MTV Japan.

TheInternational Viewer's Choice Award for MTV Korea was given out every year from1999 to2001. Prior to that,Korean viewers voted for theInternational Viewer's Choice Award for MTV Asia, even getting one of their artists,Seo Taiji & Boys, chosen as the1996 winner. Although there were no multiple winners during this award's brief history, singerCho Sung Mo is the award's biggest nominee, receiving two nominations in three years. Two other nominated artists—Lee Seung-Hwan andH.O.T.—received nominations for the MTV Asia Viewer's Choice award before the Korean category was created. Following is a list of the winners of theInternational Viewer's Choice Award for MTV Korea.

TheInternational Viewer's Choice Award for MTV Latin America was given out every year from1994 to2002. In1998, due toMTV Latin America's expansion and growing differences in musical tastes within areas ofLatin America, this award was divided into two regions (North andSouth), each with its own set of nominees. Ironically, both regions continued to choose the same winner until the year2000, when the Northern region choseShakira (Colombia) as its winner while the Southern region choseLos Fabulosos Cadillacs (Argentina). The following year,2001, the Latin Viewer's Choice Award was once again divided into three different regions, a division which carried on until 2002 when this award was last handed out (North,Central/Pacific, andSouth/Atlantic).

There is a five-way tie for the biggest winner record, asCafé Tacuba,Molotov (both from Mexico),Ricky Martin (Puerto Rico),Los Fabulosos Cadillacs, andShakira winning this award twice (with Molotov and Martin winning their awards in the same year for both regions of MTV Latin America). Meanwhile, the biggest nominees areShakira, who received five nominations in two years, andLa Ley (Chile), who received five nominations in four years. In terms of nominated videos, though,Los Fabulosos Cadillacs andLa Ley hold the record, each with four different nominated videos throughout their careers.

Lastly, in terms of countries, bothArgentina andMexico are tied for first place with 25 nominations. Following is a list of the winners of theInternational Viewer's Choice Award for MTV Latin America.

TheInternational Viewer's Choice Award for MTV Mandarin was given out every year from1995 to2001, honoring the best music video of the year by a Mandarin artist fromChina,Taiwan,Hong Kong, orSingapore (and occasionally Mandarin-speaking artists fromJapan andMalaysia received nominations). Prior to that, voters from the region voted for theInternational Viewer's Choice Award for MTV Asia, even making one of its artists,Cui Jian, the first-ever winner of such award. In2002, this award was more-or-less replaced by theInternational Viewer's Choice Award for MTV China.

No artist won this award more than once despite its relative longevity in relation to the other international categories. Furthermore, several artists are tied as the biggest nominees, each with two nominations:Jeff Chang,Valen Hsu,Karen Mok,Faye Wong, andDavid Tao. Following is a list of the winners of theInternational Viewer's Choice Award for MTV Mandarin.

TheInternational Viewer's Choice Award for MTV Russia was given out every year from1999 to2001. This award was singular in itsfirst year for nominating threeRussian artists along with three foreign, English-speaking artists. In 2000 and 2001, though, the number of nominees was reduced to three and only Russian artists were nominated. Rock groupMumiy Troll stands as the category's biggest nominee, having received nominations for it all three years that the award was given out (though coming out empty-handed every single time).

Most peculiarly, though, the award's first presentation in 1999 created a unique situation in VMA history, as it marked the first time that an artist won more than one International Viewer's Choice. In fact,Ricky Martin won three Viewer's Choice awards that year (though two were forLatin America) and was also in the running for a fourth one (theAmerican one), which was another first. Following is a list of the winners of theInternational Viewer's Choice Award for MTV Russia.

TheInternational Viewer's Choice Award for MTV Southeast Asia was given out every year from1999 to2001. After MTV Korea received its own separate Viewer's Choice Award in 1999, the only countries left inMTV Asia wereIndonesia,Malaysia,Thailand, and thePhilippines; and the channel for those countries was thus renamedMTV Southeast Asia. Following is a list of the winners of theInternational Viewer's Choice Award for MTV Southeast Asia.

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