 | |
| Country | United Kingdom |
|---|---|
| Broadcast area | United Kingdom and Ireland |
| Network | MTV (UK & Ireland) |
| Headquarters | London, England |
| Programming | |
| Language | English |
| Picture format | 576i16:9SDTV |
| Ownership | |
| Owner | Paramount Networks UK & Australia |
| Sister channels | |
| History | |
| Launched | 1 March 2018; 7 years ago (2018-03-01) |
| Closed | 20 July 2020; 5 years ago (2020-07-20) |
| Links | |
| Website | mtv.co.uk/mtv-omg |
MTV OMG was aBritishpay television music channel operated byParamount Networks UK & Australia. It launched on 1 March 2018, replacingfree-to-air sister music channelViva.[1][2] The audience profile onSky Media showed that the channel had a 60/40 viewer bias in favor of women.[3] The channel aired its own weekly OMG Top 20 charts, which were chosen by the channel.[4]
The channel closed on 20 July 2020.
The network launched on 1 March 2018, one month after Viva's discontinuation, with alove song-focused video playlist branded asMTV Love airing throughout February. From 2018 until 2020, MTV OMG was temporarily renamedMTV Pride to coincide withPride in London, which celebrates the LGBT+ community. Before 2018, this temporary renaming was carried out on its sister channelMTV Classic.
This channel, along with its sister channelsClub MTV andMTV Rocks, was closed permanently on 20 July 2020, folding the channel space that had been established by TMF in October 2002.[5] The last music video played on the channel was "Thank You for the Music" byABBA.
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