 | |
| Country | Netherlands |
|---|---|
| Broadcast area | Netherlands |
| Network | MTV |
| Programming | |
| Picture format | 16:9576i (SDTV) |
| Ownership | |
| Owner | ViacomCBS Networks EMEAA |
| Sister channels | MTV MTV 80s MTV Music 24 VH1 Comedy Central Comedy Central Extra Nickelodeon Nick Jr. Nicktoons Nick Music MTV Live HD Spike |
| History | |
| Launched | 1 August 2006; 19 years ago (2006-08-01) |
| Closed | 1 February 2021; 4 years ago (2021-02-01) |
| Replaced by | MTV Hits |
| Availability (at time of closure) | |
| Streaming media | |
| Ziggo GO | ZiggoGO.tv (Europe only) |
MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in theNetherlands. An Italian version of the channel launched on September 14, 2003. It also launched inGermany in 2011.
MTV Brand New was derived from the hit pan-European MTV music show brand:new which launched in 1999 on MTV's regional channels. The show was known as mtv:new or brand:new on MTV. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand-alone music channel in Italy in 2003.[1] Since then MTV Networks Europe has begun to roll out localized Brand New channels gradually.
In 2006, the flagship program became a stand-alone channel in the Netherlands andFlanders featuring new music videos, alternative, punk and rock videos 24 hours a day without any commercial breaks. In the evening the channel also broadcasts MTV Live shows as well. The channel kicked of onKPNIPTV network,CaiwayCable television, UNETFiber to the Home network and@Home Cable television[2] on August 1, 2006.[3] Followed byUPC Netherlands on October 5, 2006.[4]
The channel was previously available inBelgium.
The channel identity was designed by Dutch creative studioPostPanic.[5]
On 1 February 2021, the channel was replaced byMTV Hits.[6][7]
