.svg) | |
| Country | Switzerland |
|---|---|
| Broadcast area | Switzerland |
| Headquarters | Küsnacht ZH, Switzerland |
| Programming | |
| Language | German |
| Picture format | 576i (16:9SDTV) 1080i (HDTV) |
| Ownership | |
| Owner | Paramount Networks EMEAA |
| Sister channels | Comedy Central Switzerland Nickelodeon (Switzerland) |
| History | |
| Launched | 1 April 2008; 17 years ago (2008-04-01) |
| Links | |
| Website | www |
MTV Switzerland was alocalised version ofMTV for the German-speaking market in that country. The channel began as an opt-out feed ofMTV Central in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will feature more local programming.[1] Following the ceasing of VIVA Switzerland, MTV Switzerland was relaunched in April 2009 with more localized features to coincide ina dedicated website MTV.ch was launched in January 2010, alongside new music programming including a Swiss-German version of Brand New (Brand: neu). VIVA Switzerland was later revived in 2012.
The majority of programming on MTV Switzerland is either a simulcast or delayed simulcast ofMTV Germany with localized advertising, sponsorship, promos and events highlights relevant to the German-Swiss market.
MTV.ch featured the localized album and singles chart.
On 1 April 2008 the Swiss version of MTV started.
On 5 October 2010, MTV announced thatMTV Germany andMTV Austria will be remain aspay-tv service only. An exception is Switzerland, in which the German-speaking MTV Switzerland continued to befree-to-air.[2]
On 1 July 2011, the new broadcasting logo from the United States was also taken over in Switzerland.