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|
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| Country | Singapore |
|---|---|
| Broadcast area | Southeast Asia |
| Headquarters | Singapore |
| Programming | |
| Picture format | 1080iHDTV |
| Ownership | |
| Owner | Paramount Networks EMEAA |
| Sister channels | Nickelodeon Comedy Central Nick Jr. Paramount Network MTV Live MTV Global Colors Colors Infinity |
| History | |
| Launched | 5 May 1995; 30 years ago (1995-05-05)[1] (as a standalone pay-TV channel) |
| Closed | 1 January 2023; 2 years ago (2023-01-01) |
| Replaced by | MTV Live MTV 90s |
| Links | |
| Website | mtvasia youtube |
MTV was a pan-Asian music pay television channel that was launched on 5 May 1995 as a standalone pay television service. The channel was owned byParamount Networks EMEAA.
The first incarnation of MTV Asia was launched on 15 September 1991 as part of a joint venture between theSTAR TV Network andViacom. On 2 May 1994, MTV Asia ended its partnership with STAR TV, and the channel space was subsequently taken over byChannel V on 27 May 1994.
MTV Southeast Asia was officially launched on 5 May 1995 at 8:00 p.m. Singapore Time (SGT)[1][2] as a24-hourEnglish-languagemusic channel, broadcasting fromSingapore and available acrossSoutheast Asia, including territories such asIndonesia,Malaysia, andSingapore. Simultaneously, MTV Southeast Asia and its sister channelMTV Indonesia were launched via thePalapa C2digital satellite. The channel was originally scheduled to launch in the last quarter of 1994.[3]
Headquartered atShenton Way, the channel operated as a joint venture withPolygram. At the time of its launch, MTV Southeast Asia had secured 31 advertisers, while its Mandarin-language counterpart had 16, generating revenues described as being in the "hundreds of thousands".[4]
By 1997, the channel had a team of 30video jockeys (VJs), with plans to expand the roster further.[5]
From 1 May 2021 to 1 September 2022, MTV Southeast Asia reduced its original programming to an 8-hour block, airing from 4:00 p.m. to 12:00 midnight (SGT). During the remaining hours, from 12:00 midnight to 4:00 p.m. (SGT), the channel simulcast content from its sister network,MTV Live. This change reflected a shift in programming strategy to focus more on music content and reduce entertainment programming.
As part of a restructuring by Paramount Networks EMEAA, MTV Asia began ceasing operations in several territories. In Singapore, the channel was discontinued onStarHub TV on 29 April 2022, following StarHub's review of its content offerings and the launch of MTV Asia On Demand.[6]
MTV Asia ceased broadcasting. It was replaced byMTV Live onAstro,Unifi TV, andI-Cable, while other providers began carryingMTV 90s.[7] However, its digital platforms have remained operational through its officialYouTube channel and various social media accounts.
