 | |
| Formerly | Asistencia, Asesoría y Administración de Espectáculos[a] (1992–1995) AAA (1995–2015) |
|---|---|
| Company type | Private |
| Industry | Professional wrestling |
| Founded | 30 April 1992; 33 years ago (1992-04-30) |
| Founder | Antonio Peña |
| Headquarters | Mexico City,Mexico |
Key people | Nick Khan(President, WWE) Alberto Fasja(Executive Chairman, Fillip) Dorian Roldán(CEO and General Manager, AAA) Marisela Peña(President, AAA) |
| Products | |
| Services | Licensing |
| Owner | Televisa (1992–1995) Peña–Roldán family (1995–2025) WWE (51%) and Fillip (49%) (2025–present) |
| Website | luchalibreaaa |
Promociones Antonio Peña, S.A. de C.V.d/b/aLucha Libre AAA Worldwide[1] (commonly referred to as simplyAAA (pronounced as "Triple A" (tree-pleh ah)[2] – an abbreviation of its original nameAsistencia, Asesoría y Administración de Espectáculos[a] (lit. 'Attendance, Advisory, and Administration of Spectacles')) is a Mexicanprofessional wrestlingpromotion based inMexico City, Mexico.
The promotion was founded in 1992, whenAntonio Peña broke away fromConsejo Mundial de Lucha Libre (CMLL) to set up his own promotion to have morecreative freedom. Since then, AAA has a developed a reputation for its outlandish gimmicks and characters, and moreextreme match styles. In addition to the conventional "squared circle", the promotion occasionally uses a hexagonalwrestling ring. AAA, like all other promotions, does not promote a legitimate sporting contest but rather entertainment-based performance theater, featuring storyline-driven, scripted, and partially choreographed matches; however, matches often include moves that put performers at risk of serious injury or death if not performed correctly.
AAA has had working relationships with other Mexican promotions, and with American promotions such asTotal Nonstop Action Wrestling (TNA),Major League Wrestling (MLW), andAll Elite Wrestling (AEW).[3] Lucha Libre AAA Worldwide primarily hostspay-per-views (PPV) events in Mexico and has also promoted international events in the United States and Japan. The promotion has previously broadcast shows onGala TV in Mexico, andTUDN in Mexico and parts of the United States.
In April 2025, American promotionWWE, a subsidiary ofTKO Group Holdings, announced it would acquire AAA in partnership with Mexican company Fillip; with WWE holding a 51% controlling stake. This acquisition was finalized in August 2025.
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Between April and May of 1992,Consejo Mundial de Lucha Libre (CMLL) bookerAntonio Peña broke with the company in favor of establishing his own group, along withKonnan, and much of the youngtalent from CMLL.[4] AAA would look for talent from other markets, as they found and signed Tijuana nativesRey Mysterio, Jr. andPsicosis.[citation needed] The promotion became known for signing top talent, such asEl Hijo del Santo,Octagón,Blue Panther, the Casas brothers (Negro Casas andHeavy Metal),Los Gringos Locos,Cien Caras,Konnan, andPerro Aguayo.[citation needed] The rising popularity of AAA caused rival promotionUniversal Wrestling Association to go out of business.[citation needed] Peña would quickly sign up topdraws, includingEl Canek,Dos Caras and Los Villanos.[citation needed]
In 1994, AAA co-promoted theWhen Worlds Collidepay-per-view event withWorld Championship Wrestling (WCW). The event was critically-acclaimed and is credited for popularizinglucha libre in the United States.[5] Weeks after the show,Art Barr (a key member ofLos Gringos Locos) died while visiting his family.[6][7] AAA subsequentally vacated the AAA Tag Team Championships, which led to the departure of fellow stable-mates (in Los Gringos Locos)Eddie Guerrero andMadonna's Boyfriend.[citation needed] El Hijo del Santo also departed as a result of creative problems, and stars such asFuerza Guerrera and Blue Panther soon left too when the Mexican economy began to slow down (which resulted in the company's inability to offer as much work).[citation needed] Talent such asRey Misterio, Jr.,Psicosis,La Parka, andJuventud Guerrera, would also depart to WCW in 1996, as well as Konnan's short-livedPromo Azteca promotion.
In early 1997, AAA established a working agreement with theWorld Wrestling Federation (WWF), with several luchadores appearing in the 1997Royal Rumble.[citation needed] In the mid-1990s the name of the company was changed to simply beAAA (pronounced asTriple A), as the company bought outTelevisa and became independent.[citation needed]
On October 6, 2006, founderAntonio Peña died of a heart attack. Following Peña's death, his sister Marisela Peña manages AAA financially; while Peña's brother-in-law Joaquín Roldán and his son, Dorian Roldán Peña serve as operational managers. In 2008,Lucha Libre USA presented AAA's second U.S. pay-per-view,Legendary Battles of Triplemania.[8] In 2009, AAA announced the official release of a video game originally entitledAAA El Videojuego.[9] The game was later retitledLucha Libre AAA: Héroes del Ring, was released on October 12, 2010.
AAA developed a working relationship withTotal Nonstop Action Wrestling (TNA) in 2004. Through the relationship, AAA sent theluchadoresJuventud Guerrera,Héctor Garza,Abismo Negro,Heavy Metal, andMr. Águila to TNA to compete in theAmerica's X-Cup Tournament as a contingent known asTeam Mexico.[citation needed] Team Mexico dominated the America's X-Cup Tournament, defeatingTeam USA in the first round before retaining the Cup against bothTeam Canada andTeam Britain.[citation needed] They eventually lost at theWorld X-Cup, which sawTeam USA defeatTeam Canada andTeam Mexico in theUltimate X finals to win the Cup.[citation needed]
TNA and AAA's working relationship would end in late 2004.[citation needed] TNA continued utilizing luchadores, but opted to contract them individually.[citation needed] In 2006, AAA and TNA would again team up for an event inToreo de Cuatro Caminos, utilizing some of TNA's talent and stage (which includes the tunnel and lasers). This partnership would end afterKonnan left TNA in June 2007 and filed aracial discriminationlawsuit against TNA; The lawsuit was later dismissed.[10] TNA would later start a relationship with CMLL from 2007 to 2009[citation needed] , and would begin another working relationship with AAA in February 2010.[11]
On January 12, 2014, it was announced that, with the backing ofMark Burnett, AAA would co-produce a show for the AmericanEl Rey Network in the second half of the year. The one-hour weekly program would be accompanied by monthly and quarterly specials as well as live pay-per-views.[12] The show, titledLucha Underground, premiered on October 29, 2014.[13] The series ran for four seasons, and received generally positive reviews.[14][15]
Beginning in March 2015, the company announced that it would be known asLucha Libre AAA Worldwide from that point on, although it is still referred to mainly as AAA or "Triple A".[1]
On April 8, 2017, AAA General Manager Joaquín Roldán died.[16]
On 14 June, AAA began airing onFrontRunnerTV in the UK.[citation needed]
In April and May 2018, some Liga Elite talent Teddy Hart, Juventud Guerrera and Taurus made their return to AAA wearing their Elite League jerseys.[citation needed] On June 4, atVerano de Escándalo,Jeff Jarrett returned after three years to defeat Rey Wagner and Rey Mysterio Jr. and win the AAA Mega Championship. Jarrett was assisted by Konnan, who also returned to AAA after two years.[citation needed]
On February 1, 2019, AAA announced the end of their relationship withTelevisa after 27 years, with the promotion's programming moving to theMultimedios television station.[17] On February 3, afterSuper Bowl LIII, AAA reached an agreement withTV Azteca to broadcast their show onAzteca 7.[18]
On April 4, 2019, AAA announced its first event to be held in the United States,Invading NY, would take place atMadison Square Garden on September 15, 2019.[19] The promotion also announced that would hold a second event in the US titledInvading Los Angeles, atThe Forum inInglewood, California on October 13, 2019.[20] On August 16, 2019, it was reported byPro Wrestling Insider that Invading NY was moved to the nearbyHulu Theater due to poor ticket sales.[21]
AAA would cancel and postpone its televised events in mid-March 2020 as a result of theCOVID-19 pandemic.[citation needed] The following April, a tournament calledLucha Fighters was created consisting of 12luchadores and 8luchadoras.[citation needed]
During the indefinite recess due to health contingency due to theCOVID-19 pandemic in Mexico, on July 20, 2020, AAA announced its project called "AutoLuchas" which consists of a events inAutódromo Hermanos Rodríguez where fans could see through from acar.[22] On September 24, AAA announced that it would return to its first performances in early October after the announced project.[23]
In December 2020,FactoryMade Ventures, one of the co-producers ofLucha Underground, filed a lawsuit with AAA; claiming to have exclusive rights to distribute AAA events and merchandise outside of Mexico.[24][25]
On February 2, 2021, the company signed an alliance withSECTUR to promote Mexico's tourist destinations.[citation needed] Bearing the name of the tour as "Lucha por la Identidad Nacional", this included shows such asRey de Reyes andVerano de Escándalo.
On August 14,Triplemanía XXIX was held at the Arena Ciudad de México. It was the first event since the pandemic began to have a limited number of fans in attendance for biosecurity reasons.[citation needed]Héroes Inmortales XIV would also have a limited audience present.[citation needed]
On April 19, 2025, shortly after announcing a joint event between itsNXT division and AAA,[26] WWE commentatorMichael Cole announced during theWrestleMania 41 pre-show that WWE had reached an agreement to acquire AAA, as part of a joint venture with Mexican sports and entertainment company Fillip. The following month, it was reported that WWE will own 51% of AAA with Fillip owning the remaining 49%; the acquisition closed on August 1, 2025.[27][28]
In 1997, AAA partnered withTitan Sports-owned World Wrestling Federation (WWF) to bring in a number of luchadores for theRoyal Rumble event and its namesake match.[29][30]
In April 2014, TNA founderJeff Jarrett, who was credited for AAA & TNA relationship, had left the company. He announced that his newGlobal Force Wrestling (GFW) promotion would begin working with the AAA. TNA and AAA would continue to work with each other, including on such events as the Lucha Libre World Cup on May 24, 2015.[31] When Jarrett returned to TNA (then known as Impact Wrestling) in 2017, it was announced that both promotions would continue to be working together.[32]
In July 2015, Canadian-basedInternational Wrestling Syndicate (IWS) announced a talent partnership with AAA.[33][34]
In June 2018, AAA partnered withLucha Libre Elite.[35]
In August 2018, AAA started a working agreement with the American-basedMajor League Wrestling (MLW).[36] AAA would also co-produce 3 special events with MLW titled theSuper Series with the first event being titledAAA vs MLW which was held on March 13, 2020 at theAuditorio Fausto Gutierrez Moreno inTijuana, Baja California, Mexico. The show was aired in four parts as part of MLW's weekly showFusion between April 11, 2020 and May 9, 2020.[37][38] On September 18, 2022, MLW and AAA would hold anotherSuper Series event in association with the Japanese promotionDragon Gate at the Espacio Discotheque inNorcross, Georgia and would air in five parts between December 1, 2022 and January 5, 2023 as episodes ofFusion.[39][40][41][42][43][44][45] The finalSuper Series show would be held on February 10, 2023 at theAuditorio Fausto Gutierrez Moreno inTijuana, Baja California, Mexico and would air between May 25, 2023 and June 1, 2023 as episodes ofFusion with additional matches being aired on August 3, 2023 and August 10, 2023.[46][47][48]
In February 2019, it was announced that AAA would be partnering withAll Elite Wrestling (AEW).[49] The AAA–AEW partnership distintegrated in late 2022 afterAAA Noche de Campeones, after AEW owner Tony Khan believed the circumstances in which AEW tag teamFTR lost theAAA World Tag Team Championship toDragon Lee andDralístico, followed by Lee immediately vacating the title and announcing his signing toWWE, constituted a double-cross on AAA's part.[50]
In August 2021, AAA entered into a working agreement with the American-basedNational Wrestling Alliance (NWA) owned bySmashing Pumpkins frontmanBilly Corgan with various AAA wrestlers making appearances at various NWA events along withBestia 666 andMecha Wolf ofLa Rebelión defending theNWA World Tag Team Championship atAAA Invades WrestleCon.[51][52][24] On March 4, 2023, AAA and the NWA would hold a show at theForo Sol Stadium inMexico City, Mexico as part of The World is a Vampire music festival titledThe World is a Vampire: NWA vs. AAA. The event would air on April 9, 2023 and April 15, 2023 on AAA'sYouTube channel and May 13, 2023 and May 20, 2023 on the NWA's YouTube channel.[53]
In April 2025, it was announced that AAA would be partnering withWWE on itsWorlds Collide event in June 2025, which will be a cross-promotion event with itsNXT division.[26] In June 2025, WWE'sLos Garza won theAAA World Tag Team Championship atTripleMania Regia III, marking the first AAA championship, and the third non-WWE championship in total, to be won by wrestlers under WWE contract.
Each year AAA promotes a number of signature events and tournaments: some shown as pay-per-view events and others presented as TV Azteca television specials. The annual shows and tournaments, shown in order of occurrence during each year, include:
| Event | Most recent date | Notes |
|---|---|---|
| Rey de Reyes | March 22, 2025 | A tournament and show held traditionally in the early part of the year. |
| Verano de Escándalo | July 11, 2025 | Annual end of the summer event. |
| Triplemanía | August 16, 2025 | Traditionally AAA's biggest show of the year. |
| Worlds Collide | September 12, 2025 | Show where AAA Wrestlers vs WWE Wrestlers, only AAA championships are on the line in title matches. Happens more than once a year. |
| Héroes Inmortales | October 25, 2025 | Hosts theCopa Antonio Peña tournament in memory of AAA's founder; held around the anniversary of Peña's death. Renamed fromHomenaje a Antonio Peña toHeroes Inmortales in 2009. |
| Guerra de Titanes | November 10, 2024 | AAA's end-of-year show, usually in December (PPV). Held in January in 2016, 2017 and 2018.[54] |
| Event | Last Date | Notes |
|---|---|---|
| Lucha Libre World Cup | March 19, 2023 | International trios/tag team tournament. |
AAA has few restrictions on the number of championships it promotes, often allowing wrestlers to defend titles from other promotions; such as theUniversal Wrestling Association. Such titles are defended on AAA shows as a way to promote their talents. This long-standing practice ended in December 2008, after the promotion announced it will no longer recognize or promote any non-AAA title.[55]
This list only includes AAA championships and does not include titles from other promotions.
As of October 26, 2025.
| Championship | Final champion(s) | Date created | Date retired |
|---|---|---|---|
| AAA World Mini-Estrella Championship | Dinastía | September 14, 2008 | Never officially retired, but no defenses have occurred since November 5, 2022 |
| AAA Americas Heavyweight Championship | Sangre Chicana | February 2, 1996[63] | 2006 |
| AAA Americas Welterweight Championship | Zorro[a] | Unknown | 1990s |
| AAA Campeón de Campeones Championship | Cibernético | June 15, 1996[64] | 2005 |
| AAA Fusión Championship | El Hijo del Fantasma | November 3, 2012 | August 17, 2014 |
| AAA Northern Middleweight Championship | The Tigger | prior to July 3, 2006 | Never officially retired, but no defenses have occurred since December 7, 2019 |
| AAA Northern Light Heavyweight Championship | Lemús Jr. | prior to November 18, 2013 | Never officially retired, but no defenses have occurred since March 26, 2018 |
| AAA Northern Women's Championship | La Hiedra | prior to November 17, 2014 | Never officially retired, but no subsequent defenses have occurred |
| AAA Mascot Tag Team Championship | El Alebrije andCuije | December 13, 2002 | April 7, 2009[65] (continued to be used on theindependent circuit until 2011) |
| AAA Northern Tag Team Championship | La División del Norte (Kuas Extrem and Snaiper) | prior to February 15, 2004 | Never officially retired, but no defenses have occurred since 2017 |
| AAA Parejas Increibles Tag Team Championship | Cibernético andKonnan | June 12, 2010[66] | Never officially retired, but no defenses have occurred since 2010 (champion Konnan retired from wrestling in 2013) |
| AAA Americas Trios Championship | Los Villanos (Villano III,IV andV) | March 8, 1996[67] | 1997 |
| LLL Mini-Estrellas Championship | Mascarita Sagrada | 2000s | 2000s |
| La Leyenda Azul Blue Demon Championship | Arez | December 28, 2022 | Never officially retired, but no defenses have occurred since March 6, 2024 when Arez departed AAA |
| Marvel Lucha Libre Championship | El Hijo del Vikingo (asAracno) | December 28, 2022 | Never officially retired, but no defenses occurred after Aracno became the inaugural champion as AAA's working agreement withMarvel Entertainment ended |
| IWAS World Heavyweight Championship | Konnan | January 26, 1996 | Never officially retired, but no defenses have occurred since 1999 when AAA split from IWAS |
| IWAS World Light Heavyweight Championship | Máscara Sagrada Jr. | January 31, 1996 | 1999 (continued to be used on theindependent circuit until the 2000s) |
| IWAS World Tag Team Championship | Konnan andRey Misterio Jr. | prior to August 17, 1996 | Never officially retired, but no defenses have occurred since 1999 when AAA split from IWAS |
| IWC World Heavyweight Championship | El Mesias | November 13, 1993 | September 16, 2007 |
| IWC World Middleweight Championship | Rey Misterio | August 29, 1993 | Never officially retired, but no defenses have occurred since 1995 when AAA split from IWC |
| IWC World Minis Championship | Super Muñequito | March 12, 1994 | July 8, 1995 |
| GPCW SUPER-X Monster Championship | La Parka | December 10, 2004 | September 16, 2007 (continues to be used by Super X Grand Prix Championship Wrestling) |
| Mexican National Heavyweight Championship | Charly Manson | 1926[68] | December 2008[55] (continues to be used byCMLL) |
| Mexican National Middleweight Championship | Octagón | 1933[69] | December 2008[55] (continues to be used byCMLL) |
| Mexican National Welterweight Championship | El Torero | June 17, 1934 | 1998 (continues to be used byCMLL) |
| Mexican National Cruiserweight Championship | La Parka | 1955 | 2007 |
| Mexican National Mini-Estrella Championship | Mascarita Sagrada 2000 | 1992 | June 21, 2007 |
| Mexican National Women's Championship | Lady Apache | November 13, 1983 | December 8, 2008 (continues to be used byCMLL) |
| Mexican National Tag Team Championship | Octagón andLa Parka | June 14, 1957 | December 25, 2011 (continues to be used byCMLL) |
| Mexican National Women's Tag Team Championship | La Rosa andLa Sirenita | April 10, 1990 | 1997 (continues to be used byCMLL) |
| Mexican National Trios Championship | Blue Panther,Fuerza Guerrera andEl Signo | March 10, 1985 | 2001 (continues to be used byCMLL) |
| Mexican National Atómicos Championship | Chessman andLos Psycho Circus (Killer Clown,Psycho Clown andZombie Clown)[70] | August 9, 1996[71] | January 24, 2009[55] |
| UWA World Heavyweight Championship | Dr. Wagner Jr. | August 15, 1977 | October 7, 2011 |
| UWA World Light Heavyweight Championship | Chessman | November 25, 1975 | September 16, 2007 (continues to be used byJTO) |
| Accomplishment | Latest winner | Date won |
|---|---|---|
| Rey de Reyes | Niño Hamburguesa | March 22, 2025 |
| Copa Antonio Peña | Chik Tormenta | October 6, 2024 |
| Copa Triplemania | TeamThe Crash (D'Luxe, Noisy Boy, and Destiny) | June 15, 2024 |
Major League Wrestling and AAA Lucha Libre's collaboration continues on March 13 with a historic co-promoted card in Tijuana, Baja California, Mexico. The MLW x AAA event will emanate from the historic Auditorio Fausto Gutierrez.
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