Promotional image featuring the main characters ofLove Live! School Idol Project. Clockwise from the center: Honoka, Umi (lower left), Kotori, Maki, Nozomi, Eli, Rin, Hanayo and Nico.
ラブライブ! School idol project (Rabu Raibu! Sukuru Aidoru Purojekuto)
Love Live! School Idol Project[a] is a Japanese multimedia project co-developed byASCII Media Works'Dengeki G's Magazine, music labelLantis, and animation studioSunrise. It is the firstmultimedia project in theLove Live! franchise. The project revolves around a group of nine schoolgirls who becomeidols in order to save their school from shutting down. It launched in the August 2010 issue ofDengeki G's Magazine, and went on to produce music CDs, anime music videos, twomanga adaptations, and video games.
A 13-episodeanime television series produced by Sunrise, directed by Takahiko Kyōgoku, and written byJukki Hanada aired on Tokyo MX in Japan between January and March 2013, with a second season airing between April and June 2014. An animated film titledLove Live! The School Idol Movie was distributed byShochiku and released in June 2015. A follow-up project focusing on a new set of idols, titledLove Live! Sunshine!!, launched in 2015.
Honoka Kōsaka is a teenager who attends Otonokizaka Academy (音ノ木坂学院,Otonokizaka Gakuin). When the school is scheduled to be closed due to a lack of applicants, Honoka becomes determined to save it. She goes to UTX, where her younger sister planned to go for high school, and sees a crowd watching a music video of A-Rise, UTX's school idol group. Learning that school idols are popular, Honoka and her friends decide to follow A-Rise's footsteps and start their own school idol group called μ's (ミューズ,Myūzu; pronounced "muse") to attract new students. Once they successfully prevent Otonokizaka Academy from closing, the girls from μ's set their sights higher. They participate in Love Live, the ultimate school idol competition featuring the best groups in the country. Despite winning the competition, the girls from μ's disband soon after for their own personal reasons, and because the third-years are graduating.
Where appropriate, the plot descriptions mentioned below refer to the anime television series. Other parts of the franchise, such as the manga and novel series, feature some variations in the storyline.
Honoka is a second-year student at Otonokizaka Academy. Her family works in awagashi shop named Homura. She has a cheerful personality, and very determined, never giving up on anything, to the point of usually overexerting herself - which can prove costly at times. She is shown to be lazy and reluctant to do work but is highly driven when it comes to her school idol activities. Her hobbies include swimming and collecting stickers. In the manga, she was a part of the kendo club. She is the leader of μ's, and is seen taking the center position in most of the group's songs. She later succeeds Eli asstudent council president.
Eli is Otonokizaka Academy's third-yearstudent council president who is determined to save the school. Although she opposes Honoka's plan at first, she ends up becoming the second-to-last girl to join μ's. She is part Russian because of her grandma, and tends to say the Russian word "хорошо" ([xərɐˈʂo]; pronouncedharasho, "good"). She is very talented, excelling at academics and athleticion, and is able to perform her duties as the student council president flawlessly. Eli's specialty is quilting. Her experience with ballet ultimately qualifies her as the group's choreographer.
Kotori is Honoka's classmate and childhood best friend, as well as the daughter of Otonokizaka Academy's chairwoman, whom she closely resembles. She holds responsibility as the group's wardrobe supervisor. She is very kind, selfless, and considerate and shows a care for everyone, but is also confident and holds opinions of her own, however, she can also be indecisive. For a short time, she secretly worked part-time at a maid cafe. At one point, she intended to move abroad to study fashion, but at the last minute she decided to stay in Japan and remain part of μ's. She later joins the student council and assists Honoka and Umi in taking care of their student council duties.
Umi is Honoka's classmate and childhood friend who is a member of the school'skyūdō club, in which she excels. She believes Honoka is a little bit bright and undisciplined but realizes the perks of having an adventured friend, and usually acts as the voice of reason among the second-year trio. She is the main lyricist of the group. Despite her strict personality, she is also kind. As the daughter of aniemoto mother and ashihan father,[9] Umi has expertise inkendo (long sword),koto (Japanese Zither),nagauta (Shamisen),shodō (Japanese creative writing), andnichibu (Japanese traditional dance). Umi is said to be very scary by Kotori when her sleep is disturbed by others during the training camp with the members of μ's. She later succeeds Nozomi as the student council vice president. Her catchphrase is "Love, Arrow, Shoot!"
Rin is an athletic first-year student skilled in sports such as hurdling, soccer, and basketball. She is atomboy, and like Honoka, she has a cheerful and energetic personality, but loses motivation easily. She is best friends with Hanayo, who she tends to look after, and has a habit of ending her sentences with "-nya" (the Japanese equivalent word for "meow"). She has a complex about looking "cute" due to an incident in her childhood in which several boys made fun of her for attempting to dress in more feminine attire, but is eventually able to put the incident behind her with the help of her friends in μ's and begins to express her femininity more.
Maki is a first-year honor student who comes from a wealthy family of doctors. She is a talented young singer and pianist, but is expected to become a doctor and inherit her parents' hospital, which makes her reluctant to join μ's at first. She initially comes across as aloof and atsundere-like personality, but eventually warms up to the group over the course of the series. Maki is the main composer and vocal coach of the group. She later becomes the vice president of the Idol Research Club after the third-years' graduation.
Nozomi is the third-year student council vice-president and the oldest of the group. She acts as the voice of reason to Eli, who was the first friend she made after spending her whole school life transferring from one place to another due to her parents' work, choosing to live by herself in order to stay in Otonokizaka. She also acts as the spiritually leader of the group, and has an almost all-knowing vibe to her, acting when she knew things got too far and even naming the group based on events that were yet to happen. Although she is not from that region, Nozomi speaks inKansai dialect. Her hobby is fortune-telling, and she uses it to quickly fit in at a new school whenever she is forced to move. Despite having a serene personality, she has a rather mischievous side to her: she can be perverted - being prone to groping the other girls' breasts when she finds them distracted or depressed as a form of "cheering them up".
Hanayo is a first-year student interested in drawing and origami. She is Rin’s close friend. Rin refers to her as "Kayo", an alternate reading of thekanji in her name. She has a fondness for rice and eating in general, and is natural, shy. Prior to joining μ's, she had poor self-esteem and was prone to giving up easily. She has dream about being an idol since she was a baby and her catchphrase is, "Somebody, please help me!" or a variation depending on the media. Nico later chooses Hanayo to succeed as the president of the Idol Research Club after she and the other third-year members graduated.
Nico is a third-year student interested in fashion, and thus acts as the group's wardrobe supervisor alongside Kotori. She has the strongest desire to become an idol out of everyone in μ's, and has tirelessly worked hard in order to achieve her goal. However, much to her chagrin, Nico is childlike in appearance and behavior despite her age, looking much younger than the rest of the group. Nico formed the Idol Research Club, but all of her club members left one after another because of her high standards. When Honoka and her friends ask her to have the club as μ's base of operations, she is reluctant at first, doubting how far they are willing to go to become successful idols, until she approves of their effort and eventually joins the group. She is rather tough, has a tendency of acting like a big shot and constantly craves attention, but is deeply cares of the people around her. Unlike the other members of the group, she has an idol persona and tends to invoke her catchphrase, "Nico Nico Nii", with an accompanying pose. Nico is scared of water and can't swim. She is however a very good cook, which comes from having to caring for and look after her three younger siblings (all voiced in Japanese bySora Tokui):Cocoa Yazawa (矢澤 ココア,Yazawa Kokoa) (Voiced by:Janice Kawaye (English)),Cocoro Yazawa (矢澤 ココロ,Yazawa Kokoro) (Voiced by:Stephanie Sheh (English)) andCotaro Yazawa (矢澤 虎太郎,Yazawa Kotarō) (Voiced by:Julie Ann Taylor (English)). After she graduates, she passes on the role of club president to Hanayo.
Yukiho is Honoka's younger sister who often does embarrassing things in private. A 3rd year middle school student at the start of the series, she eventually enters Otonokizaka, heading the Idol Research Club by the end of the series, when all members of μ's have graduated.
Alisa is Eli's younger sister who is a big fan of μ's. Having mostly lived abroad due to her being part-Russian, she is unfamiliar with many Japanese customs. Like her sister, she tends to say the Russian word "хорошо" which means "good". She is very close friends with Yukiho, the two entering Otonokizaka together after middle school. She, alongside Yukiho, is seen heading the Idol Research Club at the end of the series.
Since the first issue ofASCII Media Works'Dengeki G's Magazine was published, the editors of the magazine have hosted reader participation games whose development is directly influenced by the people who read the magazine. The project was first announced in the July 2010 issue ofDengeki G's Magazine, which revealed that the magazine would be collaborating with the anime studioSunrise and the music labelLantis to co-produce the project.[19] The project officially began with the August 2010 issue ofDengeki G's Magazine, which introduced the story, characters, and a more detailed explanation of the project.[20] The original plan for the story was written bySakurako Kimino, who also writes the short stories forLove Live! featured inDengeki G's Magazine. Original character design and illustrations are provided by Yūhei Murota.
Starting in August 2010, online mobile phone popularity contests have periodically been held to rank the characters, which influences the positions of the idols in the anime music videos produced by Sunrise. For example, the idol who ranks first in a given contest will be in the center position in the front row in the music video that follows. Other polls are used to determine different aspects of the idols, such as hairstyles and costumes.[20] Starting with the November 2010 issue ofDengeki G's Magazine, readers were polled to determine the name of the idols' group. After the editors narrowed it down to the five most popular names, readers were polled for a final time, ultimately choosing the name μ's. A similar polling system was used to determine the names of the three subunits: Printemps, BiBi and Lily White.[21]
Amanga adaptation titledLove Live!, written bySakurako Kimino and illustrated by Arumi Tokita, began serialization in the January 2012 issue ofDengeki G's Magazine. The manga ended serialization in the magazine's May 2014 issue and was transferred toDengeki G's Comic starting with the June 2014 issue.[22] The firsttankōbon volume was released on September 27, 2012,[23] and five volumes have been released as of May 27, 2017.[24] The second manga titledLove Live! School Idol Diary, written by Kimino and illustrated by Masaru Oda, began serialization in the June 2014 issue ofDengeki G's Comic.[22] The first volume ofSchool Idol Diary was released on September 26, 2014.[25]
Alight novel series titledLove Live! School Idol Diary is written by Kimino and contains illustrations by Yūhei Murota, Natsu Otono and Akame Kiyose. ASCII Media Works published 11 volumes between May 30, 2013, and August 29, 2014.[26] A fan book titledHistory of Love Live! was released on September 10, 2014, which features theLove Live! articles published between the July 2010 and February 2013 issues ofDengeki G's Magazine.[27]
A 13-episodeanime television series produced bySunrise, directed by Takahiko Kyōgoku, and written byJukki Hanada aired in Japan onTokyo MX from January 6 to March 31, 2013, and was simulcast byCrunchyroll.[28] The opening theme is "Bokura wa Ima no Naka de" (僕らは今のなかで; lit. "We're Living in the Moment"), while the ending theme is "Kitto Seishun ga Kikoeru" (きっと青春が聞こえる; lit. "Surely Our Youth Can Be Heard"); both are performed by μ's. Anoriginal video animation episode was released on November 27, 2013.[29] A second season aired on Tokyo MX from April 6 to June 29, 2014, also airing onTV Aichi,Yomiuri TV, andBS11,[30] and was simulcast by Crunchyroll. The opening theme is "It's Our Miraculous Time"[b] (それは僕たちの奇跡,Sore wa Bokutachi no Kiseki; lit. "That's Our Miracle"), while the ending theme is "Donna Toki mo Zutto" (どんなときもずっと; lit. "Always No Matter What"); both are performed by μ's. An animated film titledLove Live! The School Idol Movie was released in theaters on June 13, 2015.[33] It was released onBlu-ray in Japan on December 15, 2015.
Both anime seasons and the film were licensed in North America byNIS America, who released the premium edition of the first season on Blu-ray on September 2, 2014[34] and an English dubbed version was released with the standard edition of the first season, along with the premium edition of the second season, on February 14, 2016, as well as the standard edition of the second season on April 12, 2016.[35][36][37][38][39] The series also began airing onMnet America from February 5, 2016.[5] The film was released in North America by NIS America on June 28, 2016, in a premium edition, and July 26, 2016, in a standard edition, both with an English dub.[40] The Blu-ray set for season one has since gone out of print and both seasons were removed from Crunchyroll.[41][42]MVM Entertainment released the first season in the United Kingdom on July 27, 2015, onDVD, with plans to release it onBlu-ray Disc in 2016 with an English dub.[43] MVM Entertainment also released the second season in 2016.[44]Madman Entertainment released the first season in Australia and New Zealand on June 10, 2015, on DVD.[45]
Afree-to-play game titledLove Live! School Idol Festival as developed by KLab and released byBushiroad foriOS devices in Japan on April 15, 2013.[46] The game was acollectible card game with elements ofrhythm game andvisual novel genres. A version forAndroid was also released. The game was localized into English and released worldwide on May 11, 2014, for both iOS and Android devices,[47] and also received localizations available in China, Hong Kong, Taiwan, and South Korea.[48] At the end of September 2016, the English version of the game added Korean support due to merging between the two servers.[49] A new game titledLove Live! School Idol Festival All Stars, which also features members of Aqours as well as a new set of characters fromNijigasaki High School Idol Club, was released on September 26, 2019, in Japan.[50][51][52] The game released globally on February 25, 2020, with support in Thai, Korean, traditional Chinese, and English.[53][54]
A series of three rhythm-action video games developed byDingo Inc.,[55] titledLove Live! School Idol Paradise, were released on August 28, 2014, for thePlayStation Vita.[56] The three games were released asVol. 1 Printemps,Vol.2 BiBi andVol.3 Lily White. These games sold 88,169 physical retail copies altogether within the first week of release in Japan.[57]
Rin Hoshizora became the new face of thePuyo Puyo games in 2015 as part of a campaign bySega to market the popularity of the anime by giving her a place on all of their current franchises.[58] A mobile gamed titledPuchiguru Love Live! revolves around the mini-stuffed dolls (known asnesoberi (寝そべり; "lying down")) sold resembling the characters.[59] It was released on April 24, 2018, for Android and iOS,[60] and was shut down on May 31, 2019.[61]
μ's has 50 singles, seven of which include an anime music video. All of those singles were released between August 2010 and March 2016, with the exception of "A Song for You! You? You!!", a single released in March 2020 in commemoration ofLove Live!'s ninth anniversary. The nine idols of μ's are divided into three subunits: Printemps (Honoka, Kotori, and Hanayo), BiBi (Eli, Maki, and Nico), and Lily White (stylized inall lowercase) (Umi, Rin, and Nozomi).[62]
Anime News Network had two editors review the first season in 2013: Carl Kimlinger reviewed the first six episodes of the series, finding fault in some of the characters lacking depth and the use of 3D animation in the dancing scenes, but praised director Takahiko Kyōgoku for his use of visuals and for giving a realistic approach to idol groups.[63] Rebecca Silverman reviewed the latter half of the series, criticizing the 3D animation and the characters not breaking stereotypes but found it enjoyable because of its charm and offering viewers some characters they will like, concluding with, "When you're feeling down, give this a watch, because if nothing else,Love Live! has its heart in the right place and only seems to want us to smile."[64] Silverman reviewed the second season in 2014, commenting on its tendencies to get melodramatic and lack of equal attention to the main cast, but praised it for fixing the problems she found in the first season and providing genuine emotion from its characters, saying that "it is a lot of fun and one of the most enjoyable entries into the idol genre, a position it solidifies with this second season."[65]
In 2014,Love Live! won the Anime Work Award in the 19thAnimation Kobe Awards, an annual anime event inKobe, Japan.[66][67] In 2015, μ's won The Best Singing award in the9th Seiyu Awards.[68] μ's ranked No. 8 among Oricon's best-selling artists of 2015. The group sold over 800,000 music CDs, DVDs, and Blu-ray Discs for over¥3.15 billion. This is the first time μ's has reached the top 10 in the annual list of best-selling artists. In 2013, μ's was ranked at No. 64, and was ranked at No. 13 in 2014.[69] μ's was ranked No. 10 among Oricon's best-selling artists of 2016, earning about¥2.54 billion in 2016.[70] μ's is the only female idol group from anime that ranked No. 10 among the top 15 Nikkei Entertainment's Girls Group Ranking in 2016.[71]
Love Live! was ranked No. 1 in top-selling media franchises in Japan for 2016 and ranked No. 4 in 2015. The franchise earned over ¥8 billion in 2016 and over ¥5 billion in 2015. This includes the raw yen totals of Blu-ray Discs, DVDs, music CDs, novels, and manga, but not video games, film tickets, digital downloads, and other forms of media sales.[72][73] In 2013, physical media sales generated¥2,516.3 million ($26 million) in Japan.[74] DVD and Blu-ray sales of the anime's second season in 2014 sold¥2,917.5 million ($24 million) in Japan.[75] The franchise's physical media sales generated¥23 billion ($209 million) in Japan between 2015 and 2018.[72][73][76][77]
In 2016, μ's received the Special Award in the 30th Japan Gold Disc Awards and their second best albumLove Live! μ's Best Album Best Live! collection II was also chosen as Animation Album of the Year.[78] The group even dominated Tower Records Japan's anime CD ranking of 2015.[79]
^"Songs & Costumes"."Love Live! School Idol Festival: After School Activity Wai-Wai! Home Meeting!!" official website.Square Enix. RetrievedApril 4, 2021.
(in Japanese)
