 | |
| Company type | Subsidiary |
|---|---|
| Industry | Textiles |
| Founded | 1924; 101 years ago (1924), inQuarona, Italy |
| Founder | Pietro Loro Piana |
| Headquarters | , Italy |
Number of locations | 182 stores worldwide (2025)[1] |
Area served | Worldwide |
Key people | Frédéric Arnault (CEO) |
| Revenue | €1.609 billion (2024) |
| €389 million (2024) | |
| Parent | LVMH |
| Website | loropiana |
Loro Piana S.p.A. is an Italian luxuryfashion brand specialized in textile manufacturing andready-to-wear clothing headquartered inMilan. Since its start as a merchant ofcashmere,vicuña,linen andmerino fabrics, Loro Piana expanded to designknitwear, leather goods,footwear,fragrance and relatedaccessories. The company has three divisions: textiles, high fashion andluxury goods. Its core branding includes the Loro Piana family signature and coat-of-arms, depicting aEuropean beech tree, agolden eagle, and two diagonalStars of Italy, framed byflower thistles.
It was founded in 1924 byPietro Loro Piana, an Italian engineer, in theQuarona commune ofPiedmont. Since 2013, the company has been majority-owned byLVMH, a French multinational fashion conglomerate. Loro Piana is one of thelargest purveyors of cashmere in the world, producing 14.8 million feet of fabric in 2012.[2][3]
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Originally fromTrivero, the Loro Piana family started as merchants ofwool at the beginning of the 19th century.[4] In the second half of that century, the family moved its activity toValsesia and founded the wool spinning mill Fratelli Lora e Compagnia, followed by the wool spinning mill Zignone & C. inQuarona at the beginning of the 20th century.[4] In 1924, the engineer Pietro Loro Piana founded the company Loro Piana & C. the town. After taking the lead of the company in the 1960s, Franco Loro Piana, grandson of Pietro, started to export high-quality fabrics to Europe, America and Japan.[5]
During the 1970s, the company was directed by Franco's sons, Sergio andPier Luigi.[4] Their focus was on top-quality fabric development, including cashmere and extra-fine wools.[2] Sergio and Pier Luigi's research gave birth to the Tasmanian fabric.[2] In the 1980s, Sergio and Pier Luigi started to diversify the business, launching their firstready-to-wear collection and creating theluxury goods division.[4] By the late 1990s, Loro Piana was selling smart tailored jackets, wool overcoats and finely woven cashmere sweaters in its shops in Milan and New York.[5]
In July 2013,LVMH acquired an 80% stake in Loro Piana, becoming their majority shareholder, through a $2.6 billion cash and debt deal.[6][4] Sergio Loro Piana died the same year.[7] In December 2013, LVMH announced thatAntoine Arnault would become chairman of Loro Piana.[8] In 2017, LVMH acquired another 5% stake in the company.[9][10] Since 2022, Loro Piana has established its headquarters at Cortile della Seta in Milan'sBrera district.[5]
Loro Piana's interior division for luxury home goods was launched in 2006.[14]
In 2021, Loro Piana worked withHiroshi Fujiwara to design the brand's first-evercapsule collection.[15]
In 2022, Loro Piana introduced its first swimwear collection for women.[16]
The company isvertically integrated and handles all stages of production, from the harvesting of natural fibres to the delivery of the finished product to stores.[12] It operates two footwear factories inPorto San Giorgio.[17] Its only out-of-Italy manufacturing facility is located in theUlaanbaatar region ofMongolia.[18]
Loro Piana reported €700 million in revenue in 2012. Revenue grew to €1 billion in 2019.[12][6]
Loro Piana operates a complex and globalsupply chain within its textile business.[12] The company reached an agreement with the government ofPeru and local villages inthe Andes in 1997 to only source vicuña fiber from living animals raised in the area.[3] A decade later, in 2008, Loro Piana helped finance Peru's first privatenature preserve for vicuñas, as part of their business agreement.[3] In December 2021, the company gave clients and buyers full traceability – from sheep to store – of their products online, according toThe New York Times.[19]
In March 2024,Bloomberg News criticised the company's compensation agreements with localvicuña wool communities for being insufficient and ineffective in combattingsubsistence farming.[20] Loro Piana announced enhanced supplier audits in December 2024 to ensure greater compliance with local compensation agreements.[21]
The first Loro Piana retail store opened in 1999 in Milan.[22] As of July 2022, the brand distributes its products in Europe, North America, the Middle East, China, South Korea, Indonesia and Japan.[23][24] It has a total of 145 stores worldwide as of October 2024.[4] With plans to expand into Sydney, Australia by February 2026.[25]
For its advertising campaigns, Loro Piana has worked with renowned photographers includingMario Sorrenti.[26]
During its history, Loro Piana has sponsored a range of sports competitions, especially in horse riding and sailing, from thePalio di Siena horse race to the Superyacht Regatta in Porto Cervo and races in Saint-Tropez and St. Barths, among others.[27]
Since 2016, Loro Piana has been providing the official uniform of the European team competing at the biennialRyder Cup.[28] In 2021, the brand entered into an agreement with soccer teamJuventus FC to provide the men’s team with formal off-field uniforms, extending the collaboration to the club’s female division the following year.[29]
Media related toLoro Piana at Wikimedia Commons
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