Spanish luxury fashion house
Loewe S.A. (/l oʊ ˈ ɛ v eɪ loh-EV -ay Spanish: [loˈeβe] German: [ˈløːvə] ⓘ stylized asLOEWE ) is a Spanish luxuryfashion house specialising inleather goods ,clothing ,perfumes and other fashion accessories. Founded in 1846 inMadrid , Loewe is part ofLVMH since 1996, and is the oldest luxury fashion house of the holding.[ 4]
The company was established in Madrid in 1846 by fashion designer Enrique Loewe. By the early 20th Century, many notable people took great interest in Loewe andQueen Victoria Eugenie became a regular customer. In 1905,Alfonso XIII granted them theRoyal Warrant of Appointment and thus Loewe became Purveyor of theRoyal Household of Spain .[ 5] Ernest Hemingway ,Ava Gardner ,Rita Hayworth ,Marlene Dietrich andSophia Loren amongst others.[ 6]
A Loewe boutique inMadrid , 1905 Loewe was founded in 1846 inMadrid by a group of Spanish leather craftsmen, and the brand originated in 1876 when Enrique Loewe y Roessberg, a German merchant ofHessian origin, joined the group.[ 7] Alfonso XIII granted Enrique Loewe y Hinton, a descendant of the original brand founder, the title ofPurveyor to the Royal Court . His wife,Queen Victoria Eugenie , frequently visited the store on Príncipe de Madrid street.[ 8]
By the 1970s, Loewe was expanding into perfumes and fashion with the creation of the Loewe anagram logo, designed by Spanish painter Vicente Vela.
[ edit ] In 1984, Louis Urvois and Gian Luca Spinola acquired the majority of shares in Loewe.[ 9]
Giorgio Armani andLaura Biagiotti subsequently designed Loewe's womenswear collections.[ 10]
In 1986,LVMH bought the rights to Loewe's international distribution.[ 10]
LVMH acquired Loewe completely in 1996. That year, Loewe had sales of about $200 million, among the smallest of LVMH's companies; ready-to-wear was responsible for 10 percent of that total.[ 11] Narciso Rodriguez joined the company as new creative director[ 12] [ 13] José Enrique Oña Selfa (2000[ 10] [ 14] Stuart Vevers (2008–2013)[ 15] [ 16] [ 17]
Dress by Jonathan Anderson featured in theSleeping Beauties: Reawakening Fashion exhibition at theMetropolitan Museum of Art Members of theSpanish royal family , includingQueen Sofía andQueen Letizia , have been seen several times wearing Loewe handbags.[ 18]
From 2013 to 2025,Jonathan Anderson served as Loewe'screative director .[ 19] [ 20] New Yorker article on his tenure, Loewe became "both a darling among critics and a commercial dynamo" under Anderson.[ 21]
Anderson's first ready-to-wear collections for Loewe were presented in 2014.[ 22]
Since 2014, Loewe's headquarters – including the design team, which had previously been based in Madrid – has been located onPlace Saint-Sulpice in Paris.[ 23] Getafe , near Madrid.[ 24]
In 2019 lawsuit brought to theTribunal de commerce de Paris , Loewe invoked a non-compete case related to its employment of designer Bruno Sialelli who became artistic director atLanvin at a time when he was still bound by commitments linked to his prior position.[ 25] [ 26]
Following high-profile collaborations, including designing several custom performance looks for American singerBeyoncé 'sRenaissance World Tour and strong online and physical campaign performance in China,[ 27] [ 28] [ 29]
After Anderson's departure, Jack McCollough and Lazaro Hernandez were appointed as creative directors in 2025, also located in Paris.[ 30] [ 31]
Loewe stores are located worldwide. In 2014, Loewe's then-143 stores were concentrated mainly inSpain andJapan , which respectively had 37 and 27 locations.[ 32] London shop opened in 1963,[ 10] Mayfair 'sMount Street .[ 33]
Loewe opened its first American store in New York, a three-story shop at theTrump Tower ,[ 34] [ 35] [ 11] Design District (since 2016),[ 17] [ 36] Wynn in Las Vegas (since 2018), New York (since 2019),[ 37] Rodeo Drive in Los Angeles (since 2022),[ 38] Bal Harbor in Florida,Boston , andRiver Oaks District in Houston.[ 39]
In 2016, Loewe opened Casa Loewe Madrid, the brand's first flagship inMadrid and – with 10,750 square feet (999 square metres) – its largest store in the world. It is located in the ground floor of the company's head office in a landmark 19th-century building.[ 40] Mount Street and opened Casa Loewe at 41-42New Bond Street .[ 41]
With 41 stores in Mainland China,[ 42] Deji Plaza ,Nanjing in 2022[ 27] Taikoo Li ,Chengdu in 2024.[ 43]
A leatherhandbag of Loewe in theTimes Square store Loewe's global brand ambassadors have includedPenélope Cruz (2013–2015),[ 44] Josh O'Connor (since 2017),[ 45] Leo Wu (since 2022),[ 46] Tang Wei (since 2022), South Korean girl groupNmixx (since 2022),[ 47] Taylor Russell (since 2022),[ 48] Taeyong (since 2023),[ 49] [ 50] Yang Mi (since 2023),[ 51] [ 52] Jamie Dornan (since 2024),[ 53] [ 54] [ 55] Giselle (singer) (since 2024),[ 56] Lim Ji-Yeon (since 2024)[ 57] Wang Yibo (since 2024).[ 58] Gisele Bündchen (2017),[ 59] Tracee Ellis Ross (2021),[ 60] Gillian Anderson (2021),[ 60] Greta Lee (2023),[ 61] Maggie Smith (2023),[ 62] Kit Connor (2024).[ 63]
During Stuart Vevers's tenure, most Loewe advertising campaigns were shot byMert Alaş and Marcus Piggott .[ 64] Steven Meisel ;[ 65] Tyler Mitchell (2020) andJuergen Teller (since 2021).[ 66] [ 67]
Designers and creative directors [ edit ] ^ Maguire, Lucy (1 March 2024)." .Vogue Business .Archived from the original on 2 July 2024. ^ "Loewe SA almost doubles its profits in 2022" .Fashion Network . Europa Press. 21 November 2023.^ "Loewe Careers" .Loewe Official Site .Archived from the original on 28 July 2022. Retrieved21 January 2020 .^ "Jonathan Anderson: "Fashion is a competition" .Vogue . 28 September 2018.Archived from the original on 14 December 2019. Retrieved21 January 2020 .^ Melissa Magsaysay (9 September 2011),Luxury leather label Loewe lands in L.A. Archived 13 February 2023 at theWayback Machine Los Angeles Times ^ "Loewe Handbags: Fiercely Spanish It-Bags" .The Italist . 24 June 2016.Archived from the original on 27 June 2020. Retrieved23 January 2020 .^ "The Art of Craft: A History of Loewe" .Heroine . 15 March 2019.Archived from the original on 26 June 2020. Retrieved21 January 2020 .^ "Modapedia: Loewe" .Vogue .Archived from the original on 19 December 2019. Retrieved21 January 2020 .^ Jesus Cacho (1 August 1984),El Gobierno adjudica Loewe, de Rumasa, al grupo Urvois Spinola, en contra de la recomendación de la comisión asesora El País ^a b c d Jamie Huckbody (17 October 2002),The king of leather Archived 26 June 2020 at theWayback Machine The Independent ^a b Constance C.R. White (17 June 1997),Rodriguez Joins Loewe Archived 8 September 2020 at theWayback Machine New York Times ^ Suzy Menkes (17 June 1997),In Fashion Chess, More New Moves Archived 26 June 2020 at theWayback Machine International Herald Tribune ^ Miles Socha (26 September 2014),Narciso Rodriguez: Brining N.Y. Smarts to LVMH’s Loewe Archived 15 June 2020 at theWayback Machine Women's Wear Daily ^ fr (30 July 2007)."Loewe change de directeur artistique" .Madame Figaro . ^ Stuart Vevers named Creative Director of Loewe Archived 15 June 2020 at theWayback Machine LVMH , press release of 26 July 2007.^ Eric Wilson (24 June 2013),Vevers Lands Top Spot at Coach Archived 23 October 2020 at theWayback Machine New York Times ^a b Miles Socha (26 September 2014),Jonathan Anderson Preps Loewe for Next Chapter Archived 15 June 2020 at theWayback Machine Women's Wear Daily ^ Chua, Paolo (22 March 2019)."Loewe, the Brand Beloved by Spanish Royals, Opens a Store in Manila" .Esquiremag.ph .Archived from the original on 12 October 2022. Retrieved3 March 2022 . ^ "J.W. Anderson Biography" . Vogue. 21 August 2013.Archived from the original on 21 August 2020. Retrieved16 November 2016 .^ Guilbault, Laure (17 March 2025)."Jonathan Anderson exits Loewe" .Vogue Business . Retrieved17 March 2025 . ^ Mead, Rebecca (17 March 2025)."What Will Jonathan Anderson Transform Next?" .The New Yorker .ISSN 0028-792X . ^ "La cuarta campaña de Loewe o cómo la firma ha revolucionado la publicidad en la moda" . Vogue España. 30 September 2015.Archived from the original on 25 June 2020. Retrieved16 November 2016 .^ Matthew Schneier (25 June 2014),A Provocateur Prepares to Show His Quiet Side Archived 26 June 2020 at theWayback Machine New York Times ^ Miles Johnson (29 November 2012),Domestic production: Profitability begins at home as companies tap rich skill base Archived 27 June 2020 at theWayback Machine Financial Times ^ Paris Court Sets Hearing for Lanvin, LVMH Non-compete Case Women's Wear Daily ^ Mimosa Spencer (6 February 2020),EXCLUSIVE: Loewe, Lanvin Reach Agreement in Non-compete Case Women's Wear Daily ^a b Ryder, Bethanie; Nan, Lisa."How Loewe gets China right | Jing Daily" .jingdaily.com . Retrieved3 December 2024 . ^ Hall, Amalissa."Loewe is officially the hottest brand in the second quarter of 2023, according to the Lyst Index" .Tatler Asia . Retrieved24 July 2023 . ^ Tan, Azrin (23 July 2023)."Loewe is crowned the hottest brand in the world according to Lyst" .Vogue Singapore . Retrieved24 July 2023 . ^ Dominique Vidalon (24 March 2025),LVMH brand Loewe names two creative directors to replace Anderson Reuters ^ Miles Socha (24 March 2025),EXCLUSIVE: Loewe Confirms Proenza Schouler Duo as New Creative Directors Women's Wear Daily ^ Miles Socha (26 September 2014),Jonathan Anderson Preps Loewe for Next Chapter Archived 15 June 2020 at theWayback Machine Women's Wear Daily ^ Jo Ellison (26 April 2019),Loewe, luxury and the enduring allure of London’s Bond Street Archived 31 January 2023 at theWayback Machine Financial Times ^ Anne-Marie Schiro (7 February 1983),A New Wave of Boutiques Rolls in From Europe Archived 24 October 2022 at theWayback Machine New York Times ^ Bernadine Morris (21 September 1983),Loewe Leather Arrives Archived 5 July 2021 at theWayback Machine New York Times ^ Tilly Macalister-Smith (3 December 2015),Loewe opens new store-cum-gallery in Miami’s Design District Archived 15 June 2020 at theWayback Machine Wallpaper ^ Katherine Bernard (19 December 2019),Loewe Opens a Store Archived 15 June 2020 at theWayback Machine New York Times ^ Booth Moore (16 November 2022),EXCLUSIVE: Loewe’s First L.A. Store Is Filled With Sun, Ceramics and a Bust of Justin Bieber Archived 15 January 2023 at theWayback Machine Women's Wear Daily ^ Lisa Lockwood (16 July 2024),Loewe’s New Stores in Texas, Florida Feature a Personal, Elevated Touch Archived 26 July 2024 at theWayback Machine Women's Wear Daily ^ Miles Socha (17 November 2016),‘Think Loewe,’ Jonathan Anderson Tells Spain Archived 5 February 2023 at theWayback Machine Women's Wear Daily ^ "Jonathan Anderson's Casa Loewe Feels Like The Home Of A Fabulous Collector" .British Vogue . 25 April 2019.Archived from the original on 8 August 2022. Retrieved3 March 2022 .^ Hu, Denni (28 June 2024)."Loewe Unveils Destination Shop at Taikoo Li Chengdu" .WWD . Retrieved3 December 2024 . ^ Wu, Wenzhuo."How Loewe crafts its China strategy with Chengdu store opening | Jing Daily" .jingdaily.com . Retrieved3 December 2024 . ^ Miles Socha (8 January 2013),Penélope Cruz Fronts for Loewe Campaign Women's Wear Daily ^ Cal Morris (13 December 2017), God’s Own Country star Josh O’Connor is the new face of Loewe menswear Archived 15 January 2023 at theWayback Machine Hero ^ "Loewe Taps Leo Wu — a 'Master' Craftsman of Acting — as Ambassador" .www.yahoo.com . 22 February 2022. Retrieved3 December 2024 .^ Pawa, Anjana (30 September 2022)."K-Pop Girl Group NMIXX Are Loewe's New Ambassadors" .Teen Vogue . Retrieved30 September 2022 . ^ Miles Socha (2 November 2022),Loewe Names Taylor Russell a Global Ambassador Archived 15 January 2023 at theWayback Machine Women's Wear Daily ^ Socha, Miles."EXCLUSIVE: Loewe Adds K-Pop Sensation Taeyong as Global Ambassador" .WWD Archived from the original on 20 June 2023. Retrieved20 June 2023 . ^ Loewe."TAEYONG joins the LOEWE family" .Loewe .Archived from the original on 20 June 2023. Retrieved20 June 2023 . ^ "Loewe appoints Yang Mi as global brand ambassador" .Fashion Network . Retrieved3 October 2023 .^ "Yang Mi Is Loewe's Newest Global Ambassador" .WWD . Retrieved3 October 2023 .^ "Jamie Dornan devient ambassadeur mondial de la marque Loewe" .BFMTV . Retrieved11 January 2024 .^ "Actor Jamie Dornan is Loewe's New Global Brand Ambassador" .L'Officiel USA . Retrieved11 January 2024 .^ "Loewe names Jamie Dornan as its new brand ambassador" .Fashion Network . Retrieved11 January 2024 .^ "aespa's Giselle Announced As New Brand Ambassador For LOEWE" .Soompi . Retrieved26 September 2024 .^ "Lim Ji-Yeon Joins LOEWE as New Brand Ambassador" .Dscene . Retrieved7 February 2024 .^ Zhang, Tianwei (21 June 2024)."EXCLUSIVE: Wang Yibo Named Loewe Global Brand Ambassador" .WWD . Retrieved10 July 2024 . ^ Robert Williams (1 March 2017),Loewe Taps Gisele Bündchen for Fall Campaign Women's Wear Daily ^a b Miles Socha (28 September 2021),Gillian Anderson Wears an Eye Mask in Loewe Campaign Women's Wear Daily ^ Kristopher Fraser (18 September 2023),Greta Lee Features in Loewe’s ‘Botanical Rainbow’ Perfume Campaign Women's Wear Daily ^ Ellie Violet Bramley and Lauren Cochrane (27 October 2023),Loewe and behold: how older models are casting a spell on fashion The Guardian ^ "New brand ambassadors for Bottega Veneta, Balenciaga, Loewe, Kith, Guess Jeans" .Fashionista . Retrieved25 June 2024 .^ Rebecca Cope (12 November 2012),Penélope Cruz is the new face of Loewe Harper's Bazaar ^ Nancy Hass (19 August 2019),The Man Turning European Fashion Into Something Raw and Real Archived 13 February 2023 at theWayback Machine T: The New York Times Style Magazine ^ Miles Socha (28 September 2021),Gillian Anderson Wears an Eye Mask in Loewe Campaign Archived 13 February 2023 at theWayback Machine Women's Wear Daily ^ Josh O’Connor Models a Sexy Oyster: Shirt in the Loewe Pre-Fall 22 Campaign Archived 13 February 2023 at theWayback Machine Interview ^ Mead, Rebecca (17 March 2025)."What Will Jonathan Anderson Transform Next?" .The New Yorker .ISSN 0028-792X . Retrieved8 June 2025 . ^ "Loewe News, Collections, Fashion Shows, Fashion Week Reviews, and More" .Vogue . Retrieved8 June 2025 .^a b c d e "What Was Loewe Like Pre-Jonathan Anderson? A Look Back at Its Creative Directors and Eras" .L'Officiel USA . Retrieved8 June 2025 .^ Horyn, Cathy (2 June 2025)."The Ambition of Jonathan Anderson" .The Cut . Retrieved8 June 2025 . ^ Socha, Miles (24 March 2025)."EXCLUSIVE: Loewe Confirms Proenza Schouler Duo as New Creative Directors" .WWD . Retrieved8 June 2025 .
Board of Fashion and Perfumes and Selective Watches and Wines and Travel Media Former assets Other
€626 million (2022)[1]
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