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| Founded | 1901 |
|---|---|
| Founder | Llewellyn George |
| Country of origin | United States |
| Headquarters location | Woodbury, Minnesota |
| Distribution | |
| Publication types | Books |
| Nonfiction topics | New Age |
| Official website | www |
Llewellyn Worldwide (formerly Llewellyn Publications) is aNew Agepublisher based inWoodbury, Minnesota. Llewellyn's mission is to "serve the trade and consumers worldwide with options and tools for exploring new worlds of mind & spirit, thereby aiding in the quests of expanded human potential, spiritual consciousness, and planetary awareness."
Llewellyn Publications was formed in 1901 by Llewellyn George inPortland, Oregon. At first the company concentrated exclusively onastrology, in the form of both books and annuals. Later, Llewellyn began to branch out into other New Age topics such asalternative healing,psychic development, andearth-centered religions, among others. In 1920 Llewellyn Publications moved from Portland toLos Angeles, California. George died in 1954 and the company was bought byCarl L. Weschcke in 1961, who then moved the headquarters toSt. Paul, Minnesota.[3]
During the 1960s and 1970s, Llewellyn published books from authors such asDion Fortune andAleister Crowley writing onoccult and other topics. President and publisher Weschcke founded a series of Gnostic Aquarian festivals to help create a broader audience. Llewellyn went on to publish books such asRaymond Buckland's 1986Buckland's Complete Book of Witchcraft,Scott Cunningham's 1988Wicca: A Guide for the Solitary Practitioner, andTed Andrews' 1993Animal Speak, a shamanistic guide to totem animals. The company also expanded intotarot decks, magical kits, and materials for younger readers.
Declines in sales in 2001 spurred the company towardlayoffs and a restructure of its sales and marketing departments in 2002. By the end of 2003 the company had rebounded with $16 million in gross sales.[4] In July 2005, Llewellyn moved its offices to the St. Paul suburb of Woodbury.
On February 1, 2005, Llewellyn launched its first fiction imprint, Midnight Ink. A year later, Llewellyn launched its second fiction imprint, Flux Books.
The company publishes a wide offering of non-fiction books by such noted authors asScott Cunningham,Michael Newton,Donald Michael Kraig,Richard Webster,Silver RavenWolf,Karen Mehringer, andMark A. Michaels and Patricia Johnson.
Authors for its fiction lines includeMaggie Stiefvater,Simone Elkeles,Laurie Faria Stolarz,Kirstin Cronn-Mills, Amanda Grace (a pen name for author Mandy Hubbard), Kelsey Sutton,A.S. King, and Nick James.
