| Little Baby Bum | |
|---|---|
| Origin | England (part of the United Kingdom) |
| Website | littlebabybum |
| YouTube information | |
| Channel | |
| Years active | 2011–present |
| Genre | Entertainment |
| Subscribers | 41 million[1] |
| Total views | 40.11 billion[1] |
Last updated: March 23, 2024 | |
Little Baby Bum (also known asLBB andLittleBabyBum) is a British children's animated web series created in 2011 by Cannis Holder and her husband, Derek Holder.[2] The show revolves around Mia, a young girl, her family, peers and a group of anthropomorphic characters. The format of the show is3D animated videos of both traditionalnursery rhymes and original kids songs, but with a modern aesthetic,[3] supporting child development of language through song and repetition. It was acquired byMoonbug Entertainment in 2018. The show is available onYouTube,[4]BBC iPlayer,[5][6] and distributed acrossSVOD[7] andAVOD players,[8] and over 40 platforms includingNetflix,Amazon Prime, andHulu.[9] Little Baby Bum is available in English, Spanish, Dutch,Brazilian Portuguese, Italian, Russian, Polish, German, French,Mandarin Chinese, Japanese, Filipino and Turkish.[10]
Cannis and Derek uploaded their first video,Twinkle Twinkle Little Star, toYouTube on 29 August 2011. This was followed up, four months later, with their second upload,Baa Baa Black Sheep, a more complex and slightly longer video.[11][12]
Little Baby Bum's popularity increased after the release of its 2nd compilation of videos which was approximately one hour long. To create a one-hour-long video they combined individual videos into long-form videos. The rationale behind this change was so that "parents wouldn't have to keep pressing the play button after each video had finished."[11]
The OpenSlate company published a list of YouTube’s 10 most profitable channels of 2014, ranking Little Baby Bum in 4th place with 270 million views and $3.46 million in earnings.[13]
In June 2018, LBB announced an upcoming live show tour in 30 cities throughout the UK.[10]
In September 2018, Little Baby Bum was bought by Moonbug Entertainment for an undisclosed sum. By the time of the purchase, LBB had accumulated 16 million subscribers and about 23 billion views acrossNetflix,Amazon, and YouTube.[10][14]
In April 2020, Moonbug signed a deal with Chinese video platformXigua Video, to host the show on its platform inChina.[15][16]
Since 2014 when the video was posted, Little Baby Bum's 54-minute compilation video ofWheels On The Bus | Plus Lots More Nursery Rhymes | 54 Minutes Compilation[17] has had 2.3 billion views and was YouTube's 39th most viewed video of all time.[18][19] At that time, this video was the most-watched video of all time on YouTube, surpassingPsy'sGangnam Style, and was the first non-music video to reach 1 billion views.[20]
As of April 2016,Wheels On The Bus had attracted over 1.33 billion views. It was officially recognized as the number one educational video byGuinness World Records in 2017.[21]
As of 2018 Little Baby Bum was the world's tenth-largest YouTube channel with 16.5 million subscribers.[22] In 2020 the show attracted over 1.5 billion monthly views and over 80 million subscribers.[9]
LittleBabyBum signed a licensing deal to launch a set of plush toys of its main characters, extracted from the traditional English nursery rhymes, likeIncy Wincy Spider andBaa Baa Black Sheep.[23] This deal was signed with Commonwealth Toy, the same company that makes plush versions ofAngry Birds, and also distributes products forCare Bears andSpongeBob SquarePants.[23] The plush toys went on general release on 18 May 2016.
Little Baby Bum signed a toy master agreement with MGA Entertainment in August 2020 in which MGAE is the worldwide licensing agent for merchandise based on the animated show.[9]
{{cite book}}:|work= ignored (help)| YouTube channels | |
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| Animated series | |
| Live-action series | |
