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List of United States presidential campaign slogans

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This is a list of U.S. presidential campaignslogans from 1840 onward.

1800–1896

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1840

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1844

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1848

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1852

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1856

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  • "Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan ofJohn Fremont
  • "Fremont and freedom" – John Fremont
  • "We'll Buck 'em in '56"James Buchanan, playing on "Old Buck", the nickname associated with his last name. (Also"WePo'ked 'em in '44, wePierced 'em in '52, and we'll Buck 'em in '56". SeeFranklin Pierce, 1852.)

1860

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  • "Vote yourself a farm and horses"Abraham Lincoln, referring to Republican support for alaw granting homesteads on theAmerican frontier areas of the West.
  • "The Union must and shall be preserved!" – Abraham Lincoln
  • "Protection to American industry" – Abraham Lincoln
  • "True to the Union and the Constitution to the last." –Stephen A. Douglas
  • "The champion ofpopular sovereignty." – Stephen A. Douglas
  • "The Union now and forever" – Stephen A. Douglas
  • The Union and the Constitution" –John Bell (Also "John Bell and the Constitution", and "The Union, the Constitution, and the enforcement of the laws.")

1864

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  • "Don't change horses midstream"Abraham Lincoln
  • "Union, liberty, peace" – Abraham Lincoln
  • "For Union and Constitution" – Abraham Lincoln (Also "The Union and the Constitution")
  • "An honorable, permanent and happy peace." –George B. McClellan

1868

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  • "Let Us Have Peace" – 1868 presidential campaign slogan ofUlysses S. Grant
  • "Vote as You Shot" – 1868 presidential campaign slogan of Ulysses S. Grant
  • "Peace, Union, and constitutional government." –Horatio Seymour

1872

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1876

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  • "Tilden and Reform" –Samuel Tilden
  • "Honest Sam Tilden" – Samuel Tilden
  • "Tilden or Blood!" – 1877 slogan of Tilden supporters during conflict that led to theCompromise of 1877
  • "Hayes the true and Wheeler too" – Slogan and campaign song title forRutherford B. Hayes andWilliam A. Wheeler, with song adapted from 1840s "Tippecanoe and Tyler too".
  • "The boys in blue vote for Hayes and Wheeler" – Hayes' appeal to fellowUnion Army veterans.

1884

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  • "Rum, Romanism and Rebellion" – Republican attack because of supposed Democratic support for consuming alcoholic beverages,Catholic immigrants, and theConfederacy.
  • "Ma, Ma, where's my Pa?" – Used byJames G. Blaine supporters againstGrover Cleveland. The slogan referred to the allegation that Cleveland had fathered an illegitimate child. When Cleveland was elected, his supporters added "Gone to the White House, Ha, Ha, Ha!"
  • "Burn this letter!" – Cleveland supporters' attack on Blaine's supposed corruption, quoting a line fromBlaine correspondence that became public.
  • "Tell the Truth!" – Cleveland's advice to his supporters after the allegations of his illegitimate child came to light.
  • "Blaine, Blaine, James G. Blaine! The continental liar from the state of Maine!" – Cleveland campaign attack on Blaine's alleged corruption in office.

1888

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  • "Rejuvenated Republicanism"[4]Benjamin Harrison
  • "Grandfather's hat fits Ben!"[8]Benjamin Harrison, referring to his grandfather, William Henry Harrison
  • "Tippecanoe and Morton too" – Slogan and campaign song title for Benjamin Harrison andLevi P. Morton, with song adapted from 1840s "Tippecanoe and Tyler too".
  • "Unnecessary taxation oppresses industry." –Grover Cleveland
  • "Reduce the tariff on necessaries of life." – Grover Cleveland

1892

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  • "Our choice: Cleve and Steve."Grover Cleveland andAdlai Stevenson
  • "Tariff Reform" – Grover Cleveland
  • "NoForce Bill." – Grover Cleveland (To which southern Democrats appended "No Negro Domination!")
  • "Harrison and Protection." –Benjamin Harrison
  • "Protection-Reciprocity-Honest Money." – Benjamin Harrison

1896

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1900–1996

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1900

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  • "Four more years of the full dinner pail" – William McKinley
  • "Let Well Enough Alone" – William McKinley

1904

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1908

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1912

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1916

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  • "America First and America Efficient" –Charles Evans Hughes
  • "He has kept us out of war."Woodrow Wilson 1916 U.S. presidential campaign slogan
  • "He proved the pen mightier than the sword." – Woodrow Wilson 1916 U.S. presidential campaign slogan
  • "War in Europe – Peace in America – God Bless Wilson" – Woodrow Wilson 1916 U.S. presidential campaign slogan

1920

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1924

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1928

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  • "Who but Hoover?" – 1928 U.S. presidential campaign slogan ofHerbert Hoover.[11]
  • "A chicken in every pot and a car in every garage" – Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign ofHerbert Hoover.[12]
  • "Honest. Able. Fearless." –Al Smith
  • "All for 'Al' and 'Al' for All." – Al Smith
  • "Make yourwet dreams come true." – Al Smith, referring to his stand in favor of repealingProhibition.

1932

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  • "Happy Days Are Here Again" – 1932 slogan by Democratic presidential candidateFranklin D. Roosevelt.
  • "We are turning the corner" – 1932 campaign slogan in the depths of theGreat Depression by Republican president Herbert Hoover.

1936

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  • "Defeat theNew Deal and Its Reckless Spending" – 1936 U.S. presidential campaign slogan ofAlfred M. Landon
  • "Let's Get Another Deck" – 1936 U.S. presidential campaign slogan of Alfred M. Landon,[13] using acard game metaphor to answer the "new deal" cards metaphor of Franklin D. Roosevelt
  • "Let's Make It a Landon-Slide" – 1936 U.S. presidential campaign slogan of Alfred M. Landon[13]
  • "Life, Liberty, and Landon" – 1936 U.S. presidential campaign slogan of Alfred M. Landon[13]
  • "Land on Washington" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
  • "Remember Hoover!" – 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt[14]
  • "Forward with Roosevelt" – Franklin Roosevelt

1940

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  • "Better A Third Termer than a Third Rater" – 1940 U.S. presidential campaign slogan ofFranklin D. Roosevelt[15]
  • "I Want Roosevelt Again!" – Franklin D. Roosevelt
  • "Willkie for the Millionaires, Roosevelt for the Millions" – Franklin D. Roosevelt[15]
  • "Carry on with Roosevelt" – Franklin D. Roosevelt
  • "No Third Term" – 1940 U.S. presidential campaign slogan ofWendell L. Willkie
  • "No Fourth Term Either" – Wendell Willkie
  • "Roosevelt for Ex-President" – 1940 U.S. presidential campaign slogan of Wendell Willkie[16]
  • "There's No Indispensable Man" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • "We Want Willkie" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie
  • "Win with Willkie" – 1940 U.S. presidential campaign slogan of Wendell L. Willkie[16]

1944

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  • "Don't swap horses in midstream" – 1944 campaign slogan of Franklin D. Roosevelt. The slogan was also used by Abraham Lincoln in the 1864 election.
  • "We are going to win this war and the peace that follows" – 1944 campaign slogan in the midst ofWorld War II by Democratic president Franklin D. Roosevelt
  • "Dewey or don't we" –Thomas E. Dewey[17]
  • "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan duringWorld War II in support of Thomas E. Dewey and his vice presidential nominee,John W. Bricker

1948

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1952

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1956

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  • "I still like Ike" – 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower
  • "Peace and Prosperity" – 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower
  • "Adlai and Estes – The Bestest" –Adlai Stevenson andEstes Kefauver
  • "The Winning Team" –Adlai Stevenson andEstes Kefauver

1960

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  • "A time for greatness" – U.S. presidential campaign theme ofJohn F. Kennedy (Kennedy also used"We Can Do Better" and"Leadership for the 60s").
  • "Peace, Experience, Prosperity" – Richard Nixon's slogan showing his expertise over Kennedy.[19]
  • "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket.
  • "Kennedy, Kennedy, Kennedy" – Catchy jingle extolling Kennedy's virtues.

1964

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  • "All the way with LBJ" – 1964 U.S. presidential campaign slogan ofLyndon B. Johnson
  • "In Your Heart, You Know He's Right" – 1964 U.S. presidential campaign slogan ofBarry Goldwater
  • "In Your Guts, You Know He's Nuts" – 1964 U.S. presidential campaign slogan ofLyndon B. Johnson supporters, answering Goldwater's slogan
  • "The Stakes Are Too High For You To Stay Home" - 1964 U.S. campaign slogan ofLyndon B. Johnson, as seen inThe Daisy Ad[20]
  • "LBJ for the USA" - 1964 U.S. presidential campaign slogan ofLyndon B. Johnson
  • "A Choice – Not an Echo" - 1964 U.S. presidential campaign slogan ofBarry Goldwater

1968

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  • "Some People Talk Change, Others Cause It" –Hubert Humphrey, 1968
  • "This time, vote like your whole world depended on it" – 1968 slogan ofRichard Nixon
  • "To Begin Anew..." –Eugene McCarthy, 1968[21]
  • "Nixon's the One" – Richard M. Nixon, 1968
  • "Send them a Message" – George Wallace, 1968
  • "Stand Up for America" – George Wallace, 1968


1972

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  • "Nixon Now" – Richard M. Nixon, 1972[22] (also, "Nixon Now, More than Ever" and "President Nixon. Now more than ever")
  • "Come home, America" –George McGovern, 1972[23]
  • "Acid, Amnesty, and Abortion for All" – 1972 anti-Democratic Party slogan, from a statement made to reporterBob Novak by Missouri SenatorThomas F. Eagleton (as related in Novak's 2007 memoir,Prince of Darkness)
  • "Dick Nixon Before He Dicks You" – Popular anti-Nixon slogan, 1972[24]
  • "They can't lick our Dick" – Popular campaign slogan for Nixon supporters[25]
  • "Don't change Dicks in the midst of a screw, vote for Nixon in '72" – Popular campaign slogan for Nixon supporters[25]
  • "Unbought and Unbossed" – official campaign slogan forShirley Chisholm
  • "McGovern. Democrat. For the People" -George McGovern, 1972

1976

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  • "He's making us proud again" –Gerald Ford
  • "Not Just Peanuts"Jimmy Carter[4]
  • "A Leader, for a Change" (also"Leaders, for a Change") – Jimmy Carter
  • "Why not the Best?" – Jimmy Carter
  • "Peaches And Cream" – Jimmy Carter (fromGeorgia) and running mateWalter Mondale (fromMinnesota)

1980

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1984

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1988

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1992

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  • "For America, for the people" – 1992 U.S.presidential campaign slogan ofBill Clinton
  • "It's Time to fix America" – a theme of the 1992 U.S. presidential campaign of Bill Clinton
  • "Putting People first" – 1992 U.S. presidential campaign slogan of Bill Clinton
  • "It's the economy, stupid" – originally intended for an internal audience, it became thede facto slogan for the Bill Clinton campaign
  • "Stand by the President" –George H. W. Bush
  • "A Proud country" – George H. W. Bush
  • "Don't Change my team in the Middle of my Stream" – George H. W. Bush andDan Quayle
  • "America first" –Pat Buchanan
  • "Down with King George" – Pat Buchanan, in reference to Bush
  • "Send Bush a message" – Pat Buchanan
  • "Conservative of America" – Pat Buchanan
  • "A Voice for the voiceless" – Pat Buchanan
  • "Ross for Boss" –Ross Perot
  • "I'm Ross, and you're the Boss!" – Ross Perot
  • "Leadership for a Change" – Ross Perot

1996

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  • "Building a bridge to the twenty-first century" – Bill Clinton
  • "Bob Dole. A Better Man. For a Better America." or "The Better Man for a Better America" –Bob Dole
  • "Go Pat Go" –Pat Buchanan

2000–present

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2000

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2004

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Republican Party candidates

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Democratic Party candidates

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Libertarian Party candidates

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2008

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Democratic Party candidates

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  • "Yes We Can"Barack Obama campaign chant,2008
  • "We are the ones we've been waiting for." – 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver.
  • "Change We Can Believe In." – 2008 US presidential campaign slogan of Barack Obama
  • "Change We Need." and"Change." – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
  • "Fired up! Ready to go!"Barack Obama campaign chant,2008
  • "Hope" – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
  • "Ready for change, ready to lead" –Hillary Clinton campaign slogan, also "Big Challenges, Real Solutions: Time to Pick a President," "In to Win," "Working for Change, Working for You," and "The strength and experience to make change happen."[28]

Republican Party candidates

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Independent candidates

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Libertarian Party candidates

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2012

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Democratic Party candidates

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  • "Forward"2012 U.S. presidential slogan of Barack Obama.
  • "Middle Class First" -2012 U.S. presidential slogan of Barack Obama.

Republican Party candidates

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Libertarian Party candidates

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Green Party candidates

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Constitution Party candidates

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2016

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Republican Party candidates

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Democratic Party candidates

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  • "Hillary For America" – used byHillary Clinton'scampaign
  • "Forward Together" – used by Clinton's campaign, on the side of her bus.
  • "Fighting for us" – used by Clinton's campaign.
  • "I'm With Her" – used by Clinton's campaign.
  • "Stronger Together" – used by Clinton's campaign.
  • "Love Trumps Hate" – used by Clinton's campaign.
  • "When they go low, we go high" – used byMichelle Obama and adopted by Clinton's campaign[39]
  • "A Future To Believe In" – used byBernie Sanders'campaign
  • "Feel the Bern" – a common but unofficial slogan used by supporters ofBernie Sanders

Libertarian Party candidates

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Green Party candidates

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Independents

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  • "It's never too late to do the right thing" – used byEvan McMullin

2020

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Democratic Party candidates

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Republican Party candidates

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  • "Keep America Great" – used byDonald Trump'scampaign
  • "Make America Great Again Again" – used by Trump's campaign
  • "Promises Made, Promises Kept" – used by Trump's campaign
  • "Buy American, Hire American" – used by Trump's campaign
  • "Make Our Farmers Great Again" – used by Trump's campaign
  • "Build the Wall and Crime Will Fall" – used by Trump's campaign
  • "Jobs Not Mobs" – used by Trump's campaign
  • "Leadership America Deserves"  – used byBill Weld'scampaign

Libertarian Party candidates

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  • "Real change for real people" – used byJo Jorgensen'scampaign.
  • "She's With Us" – used by Jorgensen's campaign.
  • "Don't Vote McAfee" – used byJohn McAfee'scampaign
  • "Advance Liberty" – used by Arvin Vohra's campaign
  • "Lincoln for Liberty"  – used byLincoln Chafee's campaign.

Green Party candidates

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  • "For Our Future" – used byHowie Hawkins'campaign
  • "For an Ecosocialist Green New Deal" – used by Hawkins' campaign

Constitution Party candidates

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2024

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Democratic Party candidates

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  • "Let's Finish the Job" – used byJoe Biden'scampaign
  • "Together, we can win this!" used byKamala Harris'campaign
  • "When we Fight, we Win." used by Harris' campaign.
  • "We are not going back." used by Harris' campaign.
  • ”Freedom” — used by Harris’ campaign.
  • "Let's WIN this." used by Harris' campaign.
  • "A New Way Forward." used by Harris' campaign.
  • "A new beginning" – used byMarianne Williamson'scampaign
  • "Disrupt the system" – used by Williamson's campaign

Republican Party candidates

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Libertarian Party candidates

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  • "Chase-ing Freedom" – used byChase Oliver's campaign.
  • "The Gold New Deal" – used by Mike ter Maat's campaign.

Independent candidate

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See also

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References

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  1. ^Braiker, Brian (July 14, 2004)."They Might Be Onto Something". Newsweek.Archived from the original on March 5, 2016. RetrievedJuly 10, 2017.
  2. ^"American Political Prints 1766-1876".loc.harpweek.com.Archived from the original on August 8, 2016.
  3. ^"54° 40' or Fight".ushistory.org.Archived from the original on July 20, 2017.
  4. ^abcdefg"Presidential Campaign Slogans".presidentsusa.net.Archived from the original on February 8, 2014.
  5. ^Berliner, David C. (June 3, 1973)."Frelinghuysen: Moderate Republican".The New York Times. New York, NY.Archived from the original on May 10, 2018.
  6. ^Heritage-Slater Political Memorabilia and Americana Auction Catalog #625. Heritage Numismatic Auctions, Inc.: Dallas, TX. 2005. p. 179.ISBN 9781932899672.
  7. ^"Slogans in Presidential Campaigns"(PDF). The Center for Civic Education. Archived fromthe original(PDF) on October 19, 2013. RetrievedOctober 18, 2013.
  8. ^Conradt, Stacy (October 8, 2008)."The Quick 10: 10 Campaign Slogans of the Past".Mental Floss.Archived from the original on June 24, 2016. RetrievedMay 27, 2016.
  9. ^"Posters and Election Propaganda: "America First" – Communication Management and Design – Ithaca College".ithaca.edu.Archived from the original on August 31, 2017.
  10. ^"One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison".Common Dreams. RetrievedJanuary 25, 2019.
  11. ^Gallery 5: The Logical CandidateArchived October 6, 2017, at theWayback Machine, The Hoover Library & Museum.
  12. ^A Chicken for Every Pot, U.S. government archive.
  13. ^abcWords to Win By: The Slogans, Logos, and Designs of America's Presidential Elections. Apollo Publishers. 2020. p. 128 – via Google Books.
  14. ^Words to Win By: The Slogans, Logos, and Designs of America's Presidential Elections. Apollo Publishers. 2020. p. 124. RetrievedMarch 23, 2025 – via Google Books.
  15. ^abWords to Win By: The Slogans, Logos, and Designs of America's Presidential Elections. Apollo Publishers. 2020. p. 136 – via Google Books.
  16. ^abWords to Win By: The Slogans, Logos, and Designs of America's Presidential Elections. Apollo Publishers. 2020. p. 140 – via Google Books.
  17. ^Words to Win By: The Slogans, Logos, and Designs of America's Presidential Elections. Apollo Publishers. 2020. p. 152.
  18. ^""The Buck Stops Here" Desk sign | Harry S. Truman".trumanlibrary.gov. RetrievedOctober 12, 2020.
  19. ^"1960". July 5, 2011.
  20. ^"1964 redux: The stakes are too high for you to stay at home". May 12, 2016.
  21. ^Nichols, John (December 11, 2005)."Eugene McCarthy's Lyrical Politics".The Nation (blog).Archived from the original on March 7, 2016. RetrievedMarch 6, 2016.
  22. ^Nixon Now (Nixon, 1972)Archived October 11, 2012, at theWayback Machine, Museum of the Moving Image (2012).
  23. ^Nichols, John (October 19, 2012)."The Genius of McGovern's 'Come Home, America' Vision".The Nation. New York, NY.Archived from the original on October 20, 2016.
  24. ^Dudden, Arthur Power (May 10, 1989).American Humor. Oxford University Press.ISBN 9780195050547 – via Google Books.
  25. ^ab"Will Rabbe, Producer, Journalist & Historian – Blog – Most Underrated Political Slogan: "They Can't Lick Our Dick"".willrabbe.com. RetrievedApril 22, 2017.
  26. ^Tumulty, Karen (January 18, 2017)."How Donald Trump came up with 'Make America Great Again'".The Washington Post. RetrievedJuly 13, 2019.
  27. ^Roberts, Robert North; Hammond, Scott John; Sulfaro, Valerie A. (2012).residential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia [3 Volumes]. ABC-CLIO. pp. 315 & 316.
  28. ^Smith, Ben (January 3, 2008)."Undecided: Hillary keeps shifting slogans".Politico.Archived from the original on March 2, 2016. RetrievedFebruary 19, 2016.
  29. ^Montopoli, Brian (June 17, 2008)."McCain's Slogan: "Reform, Prosperity and Peace"". CBS News.Archived from the original on March 7, 2016. RetrievedMarch 6, 2016.
  30. ^Hollywood double takes (#3)"Hollywood double takes: Actors who take on famous faces - NY Daily News".New York Daily News.Archived from the original on December 24, 2011. RetrievedJanuary 3, 2012.
  31. ^Sweeney, Dan (December 28, 2015)."Jeb comes to South Florida, sans exclamation mark".Sun-Sentinel.Archived from the original on March 2, 2016. RetrievedDecember 30, 2015.
  32. ^Killough, Ashley (January 6, 2016)."Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail".CNN.Archived from the original on August 30, 2017.
  33. ^"2016 Presidential Campaign Slogan Survey".tagline guru.Archived from the original on October 29, 2015. RetrievedOctober 19, 2015.
  34. ^Allen, Mike (April 6, 2015)."Rand Paul unveils populist, anti-establishment slogan".Politico.Archived from the original on December 28, 2015. RetrievedDecember 30, 2015.
  35. ^Nelson, Angela (December 26, 2015)."Huckabee's Hope is From "Tree Town" to Higher Ground".KIOW. Pilot Knob Broadcasting.Archived from the original on March 4, 2016. RetrievedDecember 30, 2015.
  36. ^Ashley Killough (July 3, 2015)."Designers critique campaign logos". CNN. RetrievedOctober 1, 2018.
  37. ^"Campaign 2016: Carly Fiorina, GOP Presidential Candidate".Council on Foreign Relations. RetrievedOctober 1, 2018.
  38. ^The Best & Worst 2016 Campaign Logos, Bloomberg L.P., June 5, 2015,archived from the original on December 21, 2021, retrievedOctober 1, 2018
  39. ^Benen, Steve (July 26, 2016)."Michelle Obama: 'When they go low, we go high'".MSNBC.Archived from the original on October 18, 2016. RetrievedOctober 19, 2016.
  40. ^Kennedy, Robert F."Trump Can Make America Healthy Again".WSJ. RetrievedSeptember 12, 2024.
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