Halftime shows are common during manyAmerican football games. Entertainment during theSuper Bowl , the annual championship game of theNational Football League (NFL), is one of the more lavish of these performances and is usually very widely watched on television in the United States.
View of the halftime show atSuper Bowl I During most of the Super Bowl's first decade (starting on January 15, 1967), the halftime show featured a collegemarching band . The show's second decade featured a more varied show, often featuringdrill teams and other performance ensembles; the groupUp with People produced and starred in four of the performances. Starting in the 1990s, to counter other networks' efforts tocounterprogram the game ,[ 1] New Kids on the Block ,Michael Jackson ,Gloria Estefan ,Clint Black ,Patti LaBelle , andTony Bennett .
Starting with Super Bowl XXXII, commercial sponsors presented the halftime show; within five years, the tradition of having a theme—begun with Super Bowl III—ended, replaced by major music productions byarena rock bands and other high-profile acts. However, following the1992 Super Bowl halftime broadcast, which was successfully challenged in viewership by aFox broadcast of an episode ofIn Living Color [ 2] [ 3] incident atSuper Bowl XXXVIII whereJustin Timberlake exposed one ofJanet Jackson 's breasts in an alleged "wardrobe malfunction ", all of the halftime shows consisted of a performance by one artist or group, with the musicians in that era primarily being rock artists from the 1960s, 1970s and 1980s. These shows were considered "family friendly" and the time in which they took place has been described as "the age of reactionary halftime shows".[ 4]
SinceSuper Bowl XLV , the halftime show has returned to featuring popular contemporary musicians, with the typical format featuring a single headline artist collaborating with a small number of guest acts.
The NFL does not pay the halftime show performers an appearance fee, though it covers all expenses for the performers and their entourage of band members, management, technical crew, security personnel, family, and friends.[ 5] Super Bowl XXVII halftime show with Michael Jackson provided an exception, as the NFL andFrito-Lay agreed to make a donation and provide commercial time for Jackson'sHeal the World Foundation .[ 6] [ 7] [ 8] Nielsen SoundScan data, the halftime performers regularly experience significant spikes in weekly album sales and paid digital downloads due to the exposure.[ 9] Super Bowl XLIX , it was reported by theWall Street Journal financial compensation to the NFL in exchange for their appearance , in the form of either an up-front fee, or a cut of revenue from concert performances made after the Super Bowl. While these reports were denied by an NFL spokeswoman, the request had, according to theJournal , received a "chilly" response from those involved.[ 10] [ 11]
The process of deciding a headline performer for theSuper Bowl halftime show is disputed.[ 12] The Charlotte Observer National Football League 's (NFL) director of entertainment, members of itsproduction company , and the halftime show's director and producer. Ashort list of potential performers is created and given to the Super Bowl's host city, who makes the final decision.[ 13] host committee claimed that a headline performer is solely picked by the league, and they are notified on who was chosen in the same manner as the general public.[ 14]
On August 13, 2019, the NFL announced a partnership withShawn "Jay-Z" Carter and his entertainment companyRoc Nation to be named the league's live music entertainment strategist.[ 15] [ 16] culture ," Seth Dudowsky, the league's head of music, explained. "Whether that's the culture of the city, what's happening in culture at large and then focusing on it so that what we're doing feels culturally relevant and using that platform for artists to be able to be themselves and show their art on stage. We want them to feel empowered."[ 17]
The following is a list of the performers, producers, themes, and sponsors for each Super Bowl game's show. This list does not include national anthem performers, which are listed in the articleList of national anthem performers at the Super Bowl . Names in bold are headline performers.
Super Bowl Date Location Theme Performer(s) Producer Sponsor Setlist Ref. IV January 11, 1970 Tulane Stadium New Orleans , Louisiana)Tribute toMardi Gras — — [ 18] V January 17, 1971 Miami Orange Bowl — Southeast Missouri State Marching BandAnita Bryant Up With People — — — [ 18] [ 22] [ 23] [ 24] VI January 16, 1972 Tulane Stadium New Orleans , Louisiana)Salute toLouis Armstrong Jim Skinner — [ 18] [ 25] VII January 14, 1973 Los Angeles Memorial Coliseum Happiness Is Tommy Walker — [ 18] [ 26] [ 27] VIII January 13, 1974 Rice Stadium Houston , Texas)A Musical America Jim Skinner — — [ 18] IX January 12, 1975 Tulane Stadium New Orleans , Louisiana)Tribute toDuke Ellington Mercer Ellington &Grambling State University Marching BandsJim Skinner — — [ 18] [ 20] X (show ) January 18, 1976 Miami Orange Bowl 200 Years and Just a Baby: A Tribute toAmerica's Bicentennial Up with People — — [ 18] [ 28] [ 29] XI January 9, 1977 Rose Bowl Pasadena, California )It's a Small World Los Angeles Unified All-City Band with the New Mouseketeers & Audiencecard stunt The Walt Disney Company — [ 18] XII January 15, 1978 Louisiana Superdome New Orleans , Louisiana)From Paris to Paris of America — — — [ 18] XIII January 21, 1979 Miami Orange Bowl Salute to Caribbean Bob Jani Carnival — [ 18]
Super Bowl Date Location Theme Performer(s) Producer Sponsor Setlist Ref. XIV (show ) January 20, 1980 Rose Bowl Pasadena, California )A Salute to theBig Band Era — — [ 18] [ 28] [ 30] XV January 25, 1981 Louisiana Superdome New Orleans , Louisiana)Mardi Gras FestivalJim Skinner — — [ 18] XVI (show ) January 24, 1982 Pontiac Silverdome Pontiac, Michigan )Salute to the 1960s andMotown Up with People — — [ 18] [ 28] [ 31] XVII January 30, 1983 Rose Bowl Pasadena, California )KaleidoSUPERscope Los Angeles Super Drill Team Bob Jani — [ 18] [ 32] XVIII January 22, 1984 Tampa Stadium Tampa, Florida )Salute to Superstars of Silver Screen University of Florida andFlorida State University Marching BandsThe Walt Disney Company — [ 18] XIX January 20, 1985 Stanford Stadium Stanford, California )World of Children's Dreams Tops in Blue Air Force Entertainment — — [ 18] XX (show ) January 26, 1986 Louisiana Superdome New Orleans , Louisiana)Beat of the Future Up with People — — [ 18] [ 28] [ 33] XXI January 25, 1987 Rose Bowl Pasadena, California )Salute to Hollywood's 100th Anniversary –The World of Make Believe The Walt Disney Company — [ 18] XXII January 31, 1988 Jack Murphy Stadium Something Grand Radio City Music Hall — [ 18] [ 19] [ 34] XXIII (show ) January 22, 1989 Joe Robbie Stadium Miami Gardens, Florida )1950sRock and Roll (Be Bop Bamboozled in3-D ) MagicCom Entertainment Dan Witkowski Diet Coke [ 18] [ 35]
Super Bowl Date Location Theme Performer(s) Producer Sponsor Setlist Ref. XXIV January 28, 1990 Louisiana Superdome New Orleans , Louisiana)40th Years of Happiness (Salute toPeanuts Despie & Miziker Productions — XXV January 27, 1991 Tampa Stadium Tampa, Florida )Small World Tribute to 25 Years of the Super BowlThe Walt Disney Company [ 18] XXVI January 26, 1992 Hubert H. Humphrey Metrodome Minneapolis , Minnesota)Winter Magic , salute to1992 Winter Olympics Timberline Productions — [ 18] XXVII (show ) January 31, 1993 Rose Bowl Pasadena, California )An Unprecedented Super Bowl Spectacular starring Michael Jackson Michael Jackson Radio City Music Hall Lay's [ 18] [ 19] XXVIII January 30, 1994 Georgia Dome Atlanta , Georgia)Rockin' Country Sunday Select Productions Wavy Lay's [ 18] XXIX January 29, 1995 Joe Robbie Stadium Miami Gardens, Florida )Indiana Jones and the Temple of the Forbidden Eye The Walt Disney Company Doritos [ 18] XXX (show ) January 28, 1996 Sun Devil Stadium Tempe, Arizona )Take Me Higher: A Celebration of 30 Years of the Super Bowl Diana Ross Radio City Music Hall Oscar Mayer A medley of the following songs:
[ 18] [ 19] XXXI (show ) January 26, 1997 Louisiana Superdome New Orleans , Louisiana)Blues Brothers Bash Oscar Mayer [ 18] XXXII January 25, 1998 Qualcomm Stadium Salute toMotown 's 40th Anniversary Radio City Music Hall [ 18] [ 19] [ 20] [ 36] XXXIII (show ) January 31, 1999 Pro Player Stadium Miami Gardens, Florida )Celebration ofSoul ,Salsa andSwing Radio City Music Hall Progressive Auto Insurance [ 18]
Super Bowl Date Location Theme Performer(s) Special guest(s) Producer Sponsor Setlist Ref. XXXIV (show ) January 30, 2000 Georgia Dome Atlanta , Georgia)Tapestry of Nations — Disney E-Trade [ 18] [ 37] XXXV (show ) January 28, 2001 Raymond James Stadium Tampa, Florida )The Kings of Rock and Pop MTV E-Trade [ 18] [ 19] XXXVI (show ) February 3, 2002 Louisiana Superdome New Orleans , Louisiana)Tribute tothose killed in theSeptember 11 attacks U2 — Clear Channel Entertainment E-Trade [ 18] [ 19] XXXVII (show ) January 26, 2003 Qualcomm Stadium — Sting AT&T Wireless [ 18] XXXVIII (show ) February 1, 2004 Reliant Stadium Houston , Texas)Choose or Lose Spirit of Houston andOcean of Soul marching bandsMTV AOL TopSpeed[ 18] [ 19] [ 38] [ 39] XXXIX February 6, 2005 Alltel Stadium Jacksonville, Florida )— Paul McCartney — Don Mischer Productions Ameriquest Mortgage [ 18] XL (show ) February 5, 2006 Ford Field — The Rolling Stones — Don Mischer Productions Sprint Nextel [ 18] [ 19] XLI (show ) February 4, 2007 Dolphin Stadium Miami Gardens, Florida )— Prince Florida A&M University Marching 100 Band Pepsi [ 18] [ 19] XLII February 3, 2008 University of Phoenix Stadium Glendale, Arizona )— Tom Petty and the Heartbreakers — Bridgestone [ 18] XLIII February 1, 2009 Raymond James Stadium Tampa, Florida )— Bruce Springsteen and theE Street Band The Miami Horns Bridgestone [ 18]
Super Bowl Date Location Headliner(s) Special guest(s) Director Producer Sponsor Setlist Ref. XLIV (show ) February 7, 2010 Sun Life Stadium Miami Gardens, Florida )The Who — Hamish Hamilton White Cherry Entertainment Bridgestone [ 18] XLV (show ) February 6, 2011 Cowboys Stadium Arlington, Texas )The Black Eyed Peas Hamish Hamilton Ricky Kirshner Bridgestone [ 18] [ 40] XLVI (show ) February 5, 2012 Lucas Oil Stadium Indianapolis , Indiana)Madonna Hamish Hamilton Ricky Kirshner Bridgestone [ 41] [ 42] [ 43] [ 44] [ 45] XLVII (show ) February 3, 2013 Mercedes-Benz Superdome New Orleans , Louisiana)Beyoncé Destiny's Child Hamish Hamilton Ricky Kirshner Pepsi [ 46] XLVIII (show ) February 2, 2014 MetLife Stadium East Rutherford, New Jersey )Bruno Mars Red Hot Chili Peppers .Hamish Hamilton Ricky Kirshner Pepsi [ 47] XLIX (show ) February 1, 2015 University of Phoenix Stadium Glendale, Arizona )Katy Perry Hamish Hamilton Ricky Kirshner Pepsi [ 48] [ 49] [ 50] 50 (show ) February 7, 2016 Levi's Stadium Santa Clara, California )Coldplay Hamish Hamilton Ricky Kirshner Pepsi [ 51] [ 52] [ 53] [ 54] [ 55] [ 56] LI (show ) February 5, 2017 NRG Stadium Houston , Texas)Lady Gaga — Hamish Hamilton Ricky Kirshner Pepsi Zero Sugar [ 57] [ 58] LII (show ) February 4, 2018 U.S. Bank Stadium Minneapolis , Minnesota)Justin Timberlake Hamish Hamilton Ricky Kirshner Pepsi [ 59] [ 60] [ 61] [ 62] [ 63] LIII (show ) February 3, 2019 Mercedes-Benz Stadium Atlanta , Georgia)Maroon 5 Hamish Hamilton Ricky Kirshner Pepsi
Super Bowl Date Location Headliner(s) Special guest(s) Director Producer Sponsor Setlist Ref. LIV (show ) February 2, 2020 Hard Rock Stadium Miami Gardens, Florida )Hamish Hamilton Pepsi [ 64] [ 65] [ 66] LV (show ) February 7, 2021 Raymond James Stadium Tampa, Florida )The Weeknd — Hamish Hamilton Pepsi [ 67] LVI (show ) February 13, 2022 SoFi Stadium Inglewood, California )50 Cent Anderson .Paak Hamish Hamilton Pepsi [ 68] LVII (show ) February 12, 2023 State Farm Stadium Glendale, Arizona )Rihanna — Hamish Hamilton Apple Music [ 69] [ 70] LVIII (show ) February 11, 2024 Allegiant Stadium Paradise, Nevada )Usher Alicia Keys Jermaine Dupri H.E.R. will.i.am Lil Jon Ludacris Sonic Boom of the South Hamish Hamilton Apple Music [ 71] [ 72] [ 73] LIX (show ) February 9, 2025 Caesars Superdome New Orleans, Louisiana )Kendrick Lamar Samuel L. Jackson SZA Serena Williams Mustard Hamish Hamilton Apple Music [ 74] [ 75] LX (show ) February 8, 2026 Levi's Stadium Santa Clara, California )Bad Bunny TBD Hamish Hamilton Apple Music
TheSuper Bowl LIX halftime show starringKendrick Lamar is the most watched Super Bowl halftime show, with a TV audience of more than 133.5 million viewers.[ 76] TheSuper Bowl LVI halftime show starringDr. Dre ,Snoop Dogg ,Eminem ,Mary J. Blige , andKendrick Lamar is the most viewed Super Bowl halftime show onYouTube with more than 322 million views on the officialNFL YouTube channel alone.[ 77] [ 78] Based on online metrics,TicketSource revealed that theSuper Bowl LIV halftime show starringShakira andJennifer Lopez is the "world's most popular" halftime show.[ 79] TheSuper Bowl LVI halftime show starringDr. Dre ,Snoop Dogg ,Eminem ,Mary J. Blige , andKendrick Lamar is the first Super Bowl halftime show to win thePrimetime Emmy Award for Outstanding Variety Special (Live) .[ 80] TheSuper Bowl LI halftime show starringLady Gaga is the most nominated Super Bowl halftime show inEmmy Awards history, winning one (Primetime Emmy Award for Outstanding Lighting Design / Lighting Direction for a Variety Special ) out of its record six nominations.[ 81] [ 82] ^ Florio, Mike (February 5, 2013)."If NFL doesn't put on a halftime show, someone else will" .ProFootballTalk.com .Archived from the original on February 8, 2013. RetrievedFebruary 6, 2013 . ^ "In Living Color Halftime Show" .NFL.com . RetrievedJuly 8, 2025 .^ Goodman-Hughey, Ericka N. (January 30, 2020)."Super Bowl halftime show never the same after Jennifer Lopez and 'In Living Color' . ESPN. 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