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| It's Showtime | |
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| Also known as |
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| Genre | Variety show |
| Created by | |
| Developed by |
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| Written by |
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| Directed by |
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| Presented by | |
| Narrated by | |
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| Country of origin | Philippines |
| Original language | Filipino |
| No. of episodes | 4,500+ |
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| Production locations | ABS-CBN Broadcasting Center,Quezon City, Philippines
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| Camera setup | Multi-camera |
| Running time | 150 minutes |
| Production company | ABS-CBN Studios |
| Original release | |
| Network | ABS-CBN |
| Release | October 24, 2009 (2009-10-24) – January 28, 2012 (2012-01-28) |
| Release | February 6, 2012 (2012-02-06) – May 5, 2020 (2020-05-05) |
| Network | Kapamilya Channel[j] |
| Release | June 13, 2020 (2020-06-13) – present |
| Related | |
| It's Showtime Indonesia | |
It's Showtime (formerly known asShowtime) is aPhilippine televisionvariety show broadcast byABS-CBN andKapamilya Channel. Originally hosted byVhong Navarro,Anne Curtis,Kim Atienza,Jugs Jugueta,Teddy Corpuz, andVice Ganda, it premiered on October 24, 2009, on ABS-CBN's Unli PrimeTanghali line up replacingPilipinas, Game Ka Na Ba?. Navarro, Curtis, Jugueta, Corpuz, Vice Ganda,Karylle,Jhong Hilario,Ryan Bang,Amy Perez,Ion Perez,Jackie Gonzaga,Kim Chiu,Ogie Alcasid, MC "Muah" Calaquian, Lassy Marquez, Cianne Dominguez andDarren Espanto currently serve as the hosts.
It's Showtime was announced on October 7, 2009, when ABS-CBN registered the show's trademark and copyright. The show's trailer for the premiere was then released and it premiered as a talent competition program on October 24, 2009, under the nameShowtime, airing Mondays to Saturdays beforeWowowee, replacingPilipinas, Game Ka Na Ba?, airing as lead-in for the network's noontime shows. The original hosts includeVhong Navarro,Anne Curtis,Kim Atienza, Jugs Jugueta andTeddy Corpuz, withVice Ganda as the residenthurado (unevictable judge). In the third season, the show added formerhuradosBilly Crawford andKarylle as hosts.
In the first four seasons,Showtime's original competition format was that three groups, each made up of 2 to 25 members (with no age limit) perform a single performance, either a dance and/or song number. Before the performance, one group member is given 20 seconds to make an introduction before ending with the phrase "It's Showtime!". After the group's performance, thehurados, with the help of the studio audience, rate the group from 1 to 10. The group with the highest average score from thehurados wins the competition. The daily winner performs again to compete in the weekly finals. The winning weekly finalists advance to the monthly finals. The winning monthly finalists get the chance to complete in the grand finals. In the wildcard week, selected groups from the weekly and monthly finals are invited back to compete again for a slot in the grand finals.
Aside from the talent competition,Showtime also featured mini-segments that offers cash prizes to the studio audiences.
In October 2010,Showtime became a noontime show, serving as the lead-in program forPilipinas Win Na Win which was pushed back to an early afternoon timeslot which lasted until February 11, 2011.[1]
On February 12, 2011, the program returned to its original timeslot to give way forHappy Yipee Yehey! and at the same day,Billy Crawford andKarylle joined the show.
On January 28, 2012,Showtime aired a special episode named "Thank you, Showtime" to end its two-year competition format with an impartial farewell.[2] It then went on hiatus as the program prepared to become a noontime show again for the second and current time to replaceHappy Yipee Yehey!.[3][4] The drama seriesMundo Man ay Magunaw andKapamilya Blockbusters movie block took over the timeslot ofShowtime from January 30 to February 3, 2012.
The show became a noontime show again after one year and its one-week hiatus with the new nameIt's Showtime on February 6, 2012, where it aired on its new timeslot at 11:30 am to 2:30 pm, Mondays to Saturdays, replacingHappy Yipee Yehey!. The program was simulcast onStudio 23 andCgeTV's website during the first months of the relaunch.It's Showtime brought back its original competition format as a special segment while launching new segments.[5][6][7]
It retained all of its main hosts while addingJhong Hilario,Ryan Bang,Coleen Garcia andEric "Eruption" Tai. In January 2016,Amy Perez andMariel Rodriguez joined the program as hosts.[8] In May 2017,Nadine Lustre andJames Reid were added as co-hosts.[9][10]
In October 2018,It's Showtime launched its own YouTube channelShowtime Online Universe.[11][12] Three digital programs premiered on the channel:And I Thank You withMiss Q & A segment grand winner Juliana Parizcova Segovia;Hashtag Roadtrip with the Hashtag members; andDonna What To Do withFunny One segment season two grand winner Donna Cariaga. TheShowtime Online Universe received a Silver Creator Award after getting 100,000 channel subscribers in January 2019.[13]
Before the end of 2019, Crawford, Garcia, Tai, Reid, Lustre, Atienza, and Joey Marquez had already departed from the show.
On March 10, 2020,It's Showtime temporarilystopped admitting a live audience in response to the government's declaration of a public health emergency due to theCOVID-19 pandemic in the Philippines.[14][15] Following the government's announcement ofa community quarantine in Metro Manila to curb the spread of COVID-19 on March 15, 2020, the show's production was temporarily suspended.[16] During this period,It's Showtime broadcast a combination of episode replays and live episodes conducted viaZoom.[17][18]
As part of the network's temporary programming changes, the program's timeslot was shortened on April 29, 2020. Subsequently, on May 5, 2020,It's Showtime, along with all other ABS-CBN programs, ceased broadcast operations. This action was taken in response to theNational Telecommunications Commission's issuance of acease and desist order toABS-CBN's free-to-air stations, citing the expiration of the network's 25-year franchise.[19]
On June 13, 2020, the show resumed its broadcast with a shortened 150-minute timeslot onpay television networkKapamilya Channel, owned and operated byABS-CBN Corporation. The show is also simulcast onJeepney TV and streams online on Facebook and YouTube viaShowtime Online Ü andKapamilya Online Live.[20][21] After serving asKapareWHO cast member and as resident dancer respectively, "Kuya Escort"Ion Perez and "Ate Girl" Jackie Gonzaga were promoted to co-hosts of the show. On September 28, 2020,Kim Chiu, a guest co-host from the previous years, have been officially added to the show as a regular host.[22]
On October 10, 2020,It's Showtime celebrated its return to free-to-air television viaA2Z under airtime leasing between ABS-CBN andreligious broadcaster,ZOE Broadcasting Network.[23] However, director Bobet Vidanes left the show in November 2020 after working as the show's main director for eleven years.[24] Boyet Baldemor takes responsibility for the directorial duties of the show's continuation.[25][26]
On March 16, 2021,Vice Ganda announced atIt's Showtime's segmentTawag ng Tanghalan that the show will move to a new studio soon.[27]
From March 18 to April 10, 2021,It's Showtime temporarily suspended their live productions due to the surge of COVID-19 cases in theGreater Manila Area caused by theSARS-CoV-2 Alpha variant.[28] The show resumed new episodes on April 12, 2021, airing three pre-taped episodes (this includes past Holy Week Episodes) before resuming their live episodes on April 15, 2021.
On April 12, 2021,Jhong Hilario temporarily left the show to take care of his partner and newborn baby.[29]
On May 29, 2021, following the launching of the show's new segment"ReINA Ng Tahanan", the program has been co-directed byJohn Prats.[30]
From August 7 to 21, 2021,It's Showtime temporarily aired from Hilton Clark Sun Valley Resort inClark Freeport Zone,Pampanga whileMetro Manila was placed underenhanced community quarantine in light of another COVID-19 surge caused by theSARS-CoV-2 Delta variant.[31]
On October 2, 2021,Ogie Alcasid temporarily joinedIt's Showtime as guest co-host whileVice Ganda,Kim Chiu,Karylle andIon Perez were on temporary leave.[32] On November 13, Alcasid became a main host ofIt's Showtime. Meanwhile, Jon Moll was named as the show's new permanent director, officially replacing Bobet Vidanes.[33][34]
From January 6 to 15, 2022,It's Showtime temporarily suspended their live productions on a 10-day break due to the surge of COVID-19 cases in the country caused by theSARS-CoV-2 Omicron variant. The show resumed their live broadcast on January 17, 2022.[35]
On May 28, 2022, Anne Curtis returned toIt's Showtime after two years of hiatus.[36] One week later, on June 4, 2022, Jhong Hilario returned to the show by disguising as aTawag ng Tanghalan contestant, surprising all the hosts.[37]
A female dance segment,Girl on Fire, aired from October 2022 to February 18, 2023, with Jackie Gonzaga taking her first role as the main host.[38] A matchmaking segment calledExpecially for You premiered on December 4, 2023.[39] Meanwhile, the classic Showtime segmentIt's Showdown premiered on October 30, 2023,[40] followed by new games such asMeCHOOSE-MeCHOOSE on November 18, 2023, andAct Lang 'To on January 6, 2025. The revival and fourth season of the impersonation segmentKalokalike premiered on September 2, 2024,[41] and a game show titledThrowbox premiered on September 7, 2024.[42] The second season of the beauty pageant competitionShowtime Sexy Babe and mystery game showHide and Sing both premiered on January 20, 2025;[43]Sine Mo 'To later returned on March 4, 2025.[44]
Segments involving theShowtime Kids premiered starting in 2023, beginning withIsip Bata on February 20, 2023, which marked the debut of theShowtime Kids,[45] followed by the revival ofMini Miss U on June 19, 2023, which ended on October 30, 2023.[46][47]KaraoKids premiered on January 6, 2024,[48]Showing Bulilit on April 29, 2024,[49][50]Bata-Bata Pick! on July 30, 2024,[51]Hulanino on January 27, 2025,[52] andAnsabe on February 11, 2025.[53]
On July 6, 2022, according to a report from MJ Marfori ofTV5's flagship newscastFrontline Pilipinas, it was announced thatIt's Showtime would have a back-to-back collaboration with TV5's noontime showTropang LOL, formerly known asLunch Out Loud.[54]Tropang LOL aired at 11 am until 12:45 pm, serving as a pre-programming toIt's Showtime, which aired in a shortened timeslot from 12:45 pm to 3 pm.[55][56] This is the latest ABS-CBN-produced program to be simulcast on TV5 alongsideASAP Natin To,FPJ: Da King movie block,Magandang Buhay and ABS-CBN'sPrimetime Bida weeknight evening block.
On July 16, 2022, coinciding with their simulcast debut on TV5, the program refurbished its title card and opening theme song, as well as having a return to live studio audience after two years of suspension from March 9, 2020,[57] making the first variety show on Philippine TV to do so after two years. While Studio 3 was on undergoing renovations, the show temporarily utilized Studio 10, which is used forASAP Natin 'To, until July 23 when they returned to its home studio two days later with a brand new club-themed set.[58]
On May 1, 2023, following the conclusion ofTropang LOL after nine months,It's Showtime returned to its original 12:00 noon timeslot with a three-hour airtime.[59] Not long after,TV5 announced its co-production venture withTito Sotto,Vic Sotto, andJoey de Leon where they would air their noontime show later known under theplaceholder titleE.A.T. (now replaced byEat Bulaga!) on the noontime slot previously occupied byIt's Showtime. TV5 offered the 4:30 pm to 6:30 pm time slot to ABS-CBN forIt's Showtime which the latter respectfully declined. ABS-CBN and TV5 then separately announced thatIt's Showtime would end its simulcast on TV5 on June 30.[60]
On June 20, 2023,ABS-CBN andGMA Network[k] announced on their respective social media accounts thatIt's Showtime would simulcast through GMA's sister network,GTV beginning on July 1.[61] A contract signing between the executives of ABS-CBN and GMA was held atSedaVertis North on June 28, with former guest co-hostsIya Villania andRobi Domingo hosting the said event.[62] From September to November 2023, the simulcast ofIt's Showtime on GTV was temporarily limited to 2 hours every Tuesday, Wednesday and Friday as it made way for the network's live broadcast ofNCAA Season 99.[63]
It's Showtime temporarily ceased airing from October 13 to 27, 2023, to serve a 12-day suspension imposed by theMovie and Television Review and Classification Board (MTRCB). In its place,It's Your Lucky Day was aired. Upon its return on October 28,It's Showtime aired from 11:30 am to 2:30 pm every Monday to Friday and 12:00 noon to 3:00 pm every Saturday.[64] Its timeslot was later changed to 12:00 noon to 2:30 pm from Monday to Saturday. GTV's simulcast silently ended on December 31, 2024, asIt's Showtime continues to air on the mainGMA Network channel andAMBS-ownedAll TV.[65]
On March 18, 2024, during the show's airing, a mysterious teaser popped out before commercial break stating:"Good News, Madlang People, Abangan!" (transl. Good News, Madlang People, Coming Soon!). Later on,ABS-CBN andIt's Showtime's social media accounts posted a video featuring a reveal that would take place on air via Facebook and YouTube. Two days later, a media event where ABS-CBN and GMA Network signed a contract announced thatIt's Showtime would extend its simulcast to the latter's main channel, as well as onGMA Pinoy TV andKapuso Stream.[66][67][68] The contract was signed atGMA Network Center Studio 7 that afternoon, with Villania and Domingo reprising their hosting roles from the previous contract signing event.[69] Because of this, the program's simulcast onJeepney TV ended on April 5, 2024.
It's Showtime debuted on GMA Network on April 6, 2024, while retaining its simulcast on its sister channelGTV (until December 31, after one year and six months). It took over the timeslot of its former rivalTahanang Pinakamasaya,TAPE Inc.'s final noontime program on GMA during its 29-year run on the network. As a result, its opening theme reverted the pre-2020 lyrics but retained the additional lyrics after its move following its debut.
On June 17, 2024, the show silently began its simulcast onAll TV, marking its return tochannels 2 and 16 in Mega Manila and regional channels previously held by ABS-CBN until 2020.[70] This occurred nearly two months afterABS-CBN Corporation and All TV's owner,Advanced Media Broadcasting System, signed content agreements to air ABS-CBN programs on All TV.[71][72]
On February 27, 2025, ABS-CBN announced in a disclosure to thePhilippine Stock Exchange that it will sell most of the Broadcast Center toAyala Land for redevelopment, pending regulatory approval, while retaining 1.4 hectares of the property (primarily theELJ Communications Center) where it will consolidate its operations along with its already built soundstages, post-production and production facility at theHorizon PEZA IT Park inSan Jose del Monte,Bulacan.[73][74] The studio ofIt's Showtime is among the studios included in the sale.[75] The deal will take effect in December 2026.[76]
The following are the current hosts of the show's online show,Showtime Online Ü:
As of July 1, 2025, the show currently airs four segments with alternating schedules:
Breaking Muse and Escort of Appeals are beauty pageant segments that premiered on June 30 and July 1, 2025, respectively, replacingStep... in the Name of Love. These segments parodies the tradition of muses and escorts in Filipino basketball leagues—individuals chosen to inspire and support their teams—and features civilian participants aged 18 to 30 who are "G.G.S.S" (gwapong-gwapo organdang-ganda sa sarili), meaning highly confident in their appearance.[87]
Step... in the Name of Love is a dating game segment that premiered on April 7, 2025, replacingAnsabe.[88]
The segment was supposed to air on March 3, 2025, set to replaceShowtime Sexy Babe 2025. Auditions for this segment began on February 26, 2025, and are open to aspiring contestants aged 18 and above who are single. Applicants must bring a companion and share their story about why they remain single to this day. This segment is the successor to the reality dating game showExpecially for You. This segment was initially shelved for unknown reasons and was replaced by the revival ofSine Mo 'To.
InStep... in the Name of Love, a contestant seeks to find a new date with the assistance of a companion. Each pair consists of a "matchmaker," who is the contestant aiming to find a new match, and their "Hype Bestie," a companion or best friend who guides them throughout the process. Three potential matches, usually of the opposite gender, are then introduced. After each round, the potential matches may either "step up" within four steps (the higher the step, the greater the interest) or "step down," indicating disinterest or a mismatch in criteria. If a potential match steps down to the "X" line, they are deemed a "mismatch" and are automatically disqualified from being matched with the contestant. If one of the matches steps on the highest line in the final step, he or she is automatically considered the matchmaker's match; however, if two or all three matches are on the same level of line after all rounds, the matchmaker must name his or her match.
Tawag ng Tanghalan is an amateur singing competition that aired on the ABS-CBN network from 1953 to 1972. It was first revived on March 8, 1987, and lasted until November 26, 1989. It was once again revived as a segment of the show on January 2, 2016, and has since produced fifteen seasons: nine regular seasons, two kids seasons, and four special seasons.Tawag ng Tanghalan is the show's longest-running segment, airing every day since its return in January 2016.
Theninth season, titled asIka-9 na Taon, premiered on April 28, 2025, two days after the finale ofAll-Star Grand Resbak 2025.
The following segments were aired in the show in the past years:
| Segment | Date appeared | Description | Ref. |
|---|---|---|---|
| Tumpakners | October 30, 2023 – January 5, 2024 | InTumpakners, the hosts are split into two groups, and each group must have a pair representative and that pair is given a category to match while being placed on the other's back. Once the hosts give their signal for the pair to answer, they must face each other and say their answers out loud. For instance, if a group's category is "sour soups," and the pairs of the current group in play say "sinigang" out loud, their answers are valid and the group will receive one point. Each group plays a turn at playing. The first team to score three points wins the game for the day and are tasked to award₱10,000 to two pairs of the audience who is chosen at random, which are also tasked to play the game. In rare cases, the group with one point will be automatically declared winners for that day, and one pair will be selected to win the cash prize if the segment goes over time. Meanwhile, if both teams do not win, the hosts are required to award₱5,000 to a random audience member. This segment was also used as the basis for the elimination round on the segmentMeCHOOSE-MeCHOOSE. | [89] |
| MeCHOOSE-MeCHOOSE | November 18, 2023 – January 5, 2024 | MeCHOOSE-MeCHOOSE (stylized asmeCHOOSE-meCHOOSE) is a game where a lucky player can win as much as₱100,000 through chance and luck. It is the successor ofRamPanalo. This segment debuted on November 18, 2023. This game is divided into two rounds: the elimination round and jackpot round. Elimination Round: Selected hosts, including those from Showtime Online Ü, choose participants from a specific community for the gameTumpakners. Participants select envelopes containing the names of hosts and pair up, standing back-to-back. When signaled by the hosts, pairs face each other and respond to assigned categories. Correct answers make contestants eligible for the jackpot round, where the last remaining pair competes. If a contestant is eliminated, they still receive ₱1,000 for participating. This will go on until there is just one person left in the elimination round; that person will then move on to the jackpot round. Jackpot Round: Similar toEat Bulaga's "Laban o Bawi" segment, there are two sets of boxes: the first set consists of five boxes containing numbers 2, 4, 6, 8, or 10, representing the potential value the player can win. The second set contains four boxes with zeros, and the contestant must select one box from the first set to pair with the second set. After the selection, the five boxes are shuffled randomly at the back of the stage. Following the shuffle, the contestant's task is to position the chosen box they think contains the even numbers, whether it holds 2, 4, 6, 8, 10, or possibly zero, on the left side. Subsequently, all boxes are opened one by one, beginning from the far right to the left. For instance, if the box with the non-zero value '2' is on the far left side, while all four zeros are on the right, the contestant wins₱20,000. The minimum prize the contestant can take home is₱2, while the maximum is₱100,000. | [90] |
| KaraoKids | January 6 – July 13, 2024 | KaraoKids (a portmanteau of the words "karaoke" and "kids") is a game where players try to guess songs. Each day, four to five pairs of hosts will attempt to guess songs with the help of the kids from the groupBatang Cute-Po, from the show's ongoing segmentIsip Bata, as well as Mini Miss U grand winner Arianah Kelsey "Yes Girl" Lasam (known mononymously as "Kelsey") and finalists Enicka Xaria Orbe (known monomymously as "Enicka") and Briseis Ericka Quijano (known mononymously as "Briseis"), who will sing their assigned song while wearing headphones. In the initial format, each pair will be tasked with selecting their kiddie partner from a fish bowl, and then guessing those songs while the kids sing their assigned song through headphones using a time-to-beat elimination; each pair will have two minutes to guess their assigned songs. The first pair establishes the time limit to be met by the second pair, and so on. If that pair is not defeated by the next pair, it will remain the current pair eligible to compete in the jackpot round. If there is a tie or more, the group that guessed their first song title the earliest will advance to the jackpot round. If there is a tie or more, the group with the earliest time to guess their first song title will proceed to the jackpot round, where the pair will receive₱10,000. In the jackpot round, the winning pair can win up to ₱25,000 by correctly guessing their three assigned song titles. Each set has a range of prizes to be won, with the first song being easy and worth₱5,000, the second being medium and worth₱10,000, and the third being hard and worth₱15,000. The pair will have two minutes to guess the song title; if they don't know it, they can pass and return to the song if there is still time. Take note that each song title will be sung by a differentBatang Cute-Po member. A new format was introduced featuring five pairs of hosts: each pair has one minute to guess songs performed by aKaraoKids member. Successfully identifying a song title earns the pair one point. The first pair to accumulate three points (decreased to two points from March 18, 2024, onwards) will advance to the jackpot round and will be given₱10,000. In the jackpot round, the pair has a chance to win a grand prize of₱50,000. The winning pair must guess three sets of song titles. Each set offers varying prize amounts, with the first song valued at₱10,000. This song will be sung by a singleKaraoKid member. The second song is worth₱15,000, and it will be sung by twoKaraoKids members. Lastly, the third song is valued at₱25,000; it will be sung by all threeKaraoKids members. The pot won for the day will be either randomly distributed to people with specific jobs (such as street sweepers, car mechanics, etc.) outside the studio, known as a "random act of kindness"; it will be assigned randomly to one host and broadcast on the next episode. Otherwise, the pot may be divided among a set number of people in the audience. | [48] |
| Showing Bulilit | April 29, 2024 – January 17, 2025 | Showing Bulilit is based on both the kids' comedy showGoin' Bulilit and the former It's Showtime segment "Sine Mo 'To". The game is divided into two rounds: in the first round, six pairs of hosts are tasked with guessing what movie, television series or theater play (either English or Filipino) the Showtime Kids are reenacting, with the host(s) providing a hint beforehand. The first pair to receive two points wins the round, receives an initial cash prize of₱25,000, and advances to the jackpot round, where the winning pair must guess three original speakers of the kids' assigned monologues in one minute to win₱50,000. | [49][50] |
| Bata Bata Pick! | July 30 – September 6, 2024 | Bata-Bata Pick! (a portmanteau of the words "bata", meaning child and "bato bato pick", Filipino forrock paper scissors) is a segment similar to the previous segment "Mas Testing". In this segment, a group of players will compare two kids to see who performs best in a challenge given by the hosts. Each episode will feature three pairs playing together. There are two roles: the main player, who selects the kid they believe will excel in the challenge, and thealay (companion), who accompanies the player in case of punishment. After selecting thealay, the player chooses between two kids they think will perform the best in the challenge (e.g., flying a paper plane the farthest or singing "Happy Birthday" the longest). If both the player and thealay correctly guess the top-performing kid, they win₱10,000 that will be given to the studio audience. If the pair guesses incorrectly, thealay will receive a punishment, and the prize will not be given to the studio audience. If there are no winning pairs for the day, the three losing pairs must donate₱10,000 to the studio audience. Meanwhile, if all of the pairs escape punishment for the day, all hosts are eligible for that day's punishment. | [51][91] |
| Act Lang 'To! | January 6, 2025 – (hiatus) | Act Lang 'To! (lit. 'This is just an act!') is a new game segment where a group of players must guess which one among three hosts is actually experiencing a specific challenge, such as sitting on a block of ice, stepping on a boot filled with slime, or holding a live cockroach. The game consists of three rounds, each featuring a different set of three pre-selected hosts facing unique challenges. During the challenge, all hosts must convincingly pretend they are the ones enduring the task, aiming to mislead the players. After the players make their guess, the hosts reveal the truth by declaring, "Act lang 'to!" if they were faking it. For every correct guess,₱10,000 is added to the prize pot for the audience. If no money is earned, a fixed cash prize of₱10,000 will be divided equally among a select group of audience members. | [92] |
| Hulanino | 2015(first iteration) January 27 – February 10, 2025(second iteration) | Hulanino (a portmanteau of the Filipino wordshula, meaning "guess," andanino, meaning "shadow") is a guessing game segment where the hosts — or originally, celebrity contestants — must determine what the shadow is trying to convey. This segment debuted in 2015 and originally featured celebrity guests as players. In the game, two groups, each led by a team captain, compete to guess five actions provided by their team. Team members act out the actions behind a screen, using only their shadows, while one member is tasked with guessing. Each game lasts for two and a half minutes (three for the first episode), and for every correct answer, a cash prize of₱5,000 is awarded to the studio audience, with a maximum prize of₱25,000. The winning group is determined by the number of correct answers and the fastest time to guess their last word if both groups are tied. The introduction of new mechanics took place on February 5, 2025. A primary host and a Showtime Kids member will be assigned to each team. While the children guess what the hosts are acting out, the main host will describe what the other hosts are acting out. The shadow cannot be seen by the Showtime Kid. | [52] |
| Ansabe | 2015(first iteration) February 11 – April 5, 2025(second iteration) | Ansabe (a play on the Filipino phrase "Ano'ng sabe?" or "What did you say?") is a guessing game where players attempt to guess a set of words based on mouth movements. The original hosts includedKim Atienza as Minister Kim Chi,Ryan Bang as Prince Bang Hyun Sung, andJhong Hilario as Lee Min Jhong. Similar toHulanino, this segment debuted in 2015 and originally featured celebrity guests as players. In this iteration, all hosts, including the Showtime Kids, will be divided into three groups: Teams A, B, and C. Each group will have a designated leader and a "BuliLip (Bulilit Lip) Reader", who will be responsible for guessing a set of five words. These words will be read individually by five team members. The "BuliLip Reader" and will be placed far from the other hosts. Each game lasts for two minutes. Every correct guess earns₱5,000 for the studio audience. The winning group is determined by the highest number of correct answers, with the fastest time to guess the first word serving as the tiebreaker if two or all three groups are tied. Lastly, the group with the worst performance of the day receives a punishment. Beginning February 13, 2025, the hosts were required to select two Showtime Kids at random, with the first assigned the "BuliLip Reader" and the second as their "Bulilit Member". They would still need to choose their sequence and set of words. | [53] |
| KidSONA | May 5, 2025 – (hiatus) | KidSONA: Songs of the Nation Address is a singing and guessing game show. The game is inspired by both the annualState of the Nation Address and the formerFUNanghalian segmentKaraoKids—of which KidSONA can be considered a sequel—as well as the American children's media franchiseKidsongs and the Japanese children's playpark brandKidzooona. This segment is a part of the parlor game segmentFUNanghalian. It consists of two rounds, the first round where the teams to score two points each are declared winners (later reduced to one with the first team to reach two points proceeding to the jackpot round). Beginning May 8, 2025, a jackpot round is included immediately after, in which three selected kids recite their designated songs before the players make their final guesses. The twist is that the Showtime Kids, dressed in formal attire, recite their song lyrics while standing behind a podium styled after the presidential address. | [93] |
Hide and Sing was a mystery game show in which a celebrity guest plays detective, attempting to determine which of three completely covered-up singers is the true celebrity singer. This segment debuted in October 2020 until May 2021. It returned on January 20, 2025, and ended on March 8, 2025.[43]
The game is played in two rounds: the first round, called "KanTaguan," where all the singers perform a single song together, and the second round, named "Tagong Kampeon," where each singer performs their individual song. During each round, the co-hosts, celebrity guest, and their chosen studio audience member may interrogate the singers, with their voices altered when they speak normally.
After both rounds are completed, the celebrity guest and their audience companion must choose the hidden singer they believe to be the celebrity singer of the day. If they guess correctly, the studio audience member receives₱5,000. Additionally, if they identify the celebrity singer by name, they will receive an extra₱5,000. If they fail to guess, the studio audience member will still receive a gift pack from the show.
Sine Mo 'To (abbreviated asSMT) is a sketch comedy segment that mocks a variety of issues, unique storylines, and characters. Every day, at least two to three audience members are chosen to perform in the skits. At the end of the segment, these participants are awarded a cash prize based on their performance. The segment ran from 2012 to 2017 and was eventually moved to the show's YouTube account asSine Mo 'To: Online Na 'To! hosted by a variety of Hashtags group members. The second revival started on March 4 to 8, 2025, replacing an unknown and unnamed segment that was supposed to air the previous day, and was replaced byTawag ng Tanghalan: All-Star Grand Resbak 2025.[44] The segment then returned on March 24, 2025. This segment is currently on-hiatus and possibly return in the future episodes.
Each story typically lasts a week and consists of six episodes, unless otherwise stated.
| No. | Story | Running dates | No. of episodes | Parody | Guest stars |
|---|---|---|---|---|---|
| 1 | "Soafer Latina:Ang Bagong Soafer Hero" (Soafer Latina: The New Soap-er Hero)[94] | March 4–8, 2025 (2025-03-04 –2025-03-08) | 5 |
|
|
| "Soafer Latina: Ang Bagong Soafer Hero" follows the story of Tina (Vice Ganda), a kind yet often irritable salon manager, who unexpectedly receives a mysterious soap. Curious about its true purpose, she investigates its origins with Tina, leading to the revelation that the soap grants special abilities. Upon using it, Tina transforms into Soafer Latina, a new hero with unique powers. However, a hair-related issue puts her in the spotlight, with everyone searching for her. As the story reaches its conclusion, the fate of Soafer Latina is revealed. Actor and viral sensation Arman Salon is the guest star of this story, appearing in its fourth episode on March 7, 2025. | |||||
| 2 | "My Love Will Make You Appear, Disappear, One-Half, One-Fourth"[m][97] | March 24–29, 2025 (2025-03-24 –2025-03-29) | 6 | — | |
| In "My Love Will Make You Appear, Disappear, 1/2, 1/4", Memerlyn (Vice Ganda), a struggling perya owner, searches for the best magician to revive her fair. Lassy, Jhong Hilario, and Vhong Navarro audition with magic and comedy, while Kim Chiu is amazed by Vice's magic. As the story unfolds, new talents like Saringkingking (Chiu), Baby Doll Johaira, and MagiShawn Mendez (Jhong Hilario) join the competition. Rivalries emerge, leading to the elimination of Kambal Sa Zumba. Despite warnings from Scary Underwood (Bela Padilla) about a deadly disease, Memerlyn continues preparing for the grand opening, which concludes with joyful performances and acrobatic acts. | |||||
| 3 | "Wag Kang PaBeBe: The Big Co-Love" (Don't BePaBeBe: The Big Co-Love)[n][98] | March 31 – April 3, 2025 (2025-03-31 –2025-04-03) | 4 |
| |
| Parodying the reality showPinoy Big Brother: Celebrity Collab Edition, "Wag Kang PaBeBe: The Big Co-Love" features five pairs of "pabebe" housemates are introduced inside "Koya"'s house. They prove their love through daring tasks, such as kissing armpits and showing off romantic dance moves. The women then flex their partners through a debate, but comedic accidents like collapsing sofas and foam wrestling occur. The story also brings back evicted housematesAC Bonifacio andAshley Ortega, leading to a task where the housemates reenact viral emotional memes, causing hilarious drama and playful flour fights. Emotions run high as some housemates go missing, and Jose Marie faces a unique eviction challenge against new housemate Johaira, ending with an intense water balloon showdown. The cast and their "pairs" with their monikers:
Mang Ca-Dore
SungAlda
NiaNio
BeniMarie
The season's first evicted pair, actress and dancerAC Bonifacio and actressAshley Ortega, appeared as guest stars in the story's third episode on April 2, 2025. NOTE: The episodes of this story were reduced from six to four to make way forTawag ng Tanghalan: All-Star Grand Resbak 2025. | |||||
Quiz Vee was a quiz segment that premiered on March 4, 2025, whereinVice Ganda asks trivia questions to theMadlang People about general information and current events. The audience gets prize money (usually₱2,000) if the audience answers their assigned question correctly.[100] This segment usually serves as a filler gap when a segment ends earlier than expected.
The beauty pageant competitionShowtime Sexy Babe returned for its second season in 2025, with auditions opening on January 11. This competition is open to girls, transgenders, and bisexuals between the ages of 18 and 28, who are confidently beautiful regardless of their appearance, body type, size, or flaw. This segment debuted in December 2021, and Sam Coloso won the season.[101] It is also notable for Cianne Dominguez, who was a semifinalist and later became one of the show's main hosts; Jubilyn Sabino and Johaira Moris, who were both grand finalists, later became members of Showtime Baby Dolls. The segment returned on January 20, 2025,[43] and ended on March 1, 2025, withZeah Pala as the season's grand winner.[102][103]
And the Breadwinner Is... was a game show that is similar to the segmentTrabaHula and is named after thefamily comedy-drama film of the same name byVice Ganda that also served as a promotion for the film, debuted on November 25, 2024, replacingKalokalike: Face 4, and ended in January 2025.[104][105]
Season four of the impersonation talent showKalokalike, dubbed as "Kalokalike: Face 4", premiered on September 2, 2024, and ran until November 23, 2024. This marked the return of the segment almost ten years since its last season in 2013. At the end of the season,Vyan Dela Cruz, who impersonated singerKZ Tandingan, was crowned the fourth "Ultimate Kalokalike", besting 15 other grand finalists.[106][107]
Kalokalike had already aired three seasons since its debut in 2013. The competition had three winners:Jonathan Garcia as actorChristopher de Leon,Jennifer Catayong (a.k.a. Nicki Morena) as rapperNicki Minaj, andDaniel Aliermo (a.k.a. Daniela Diva) asIt's Showtime host and comedianVice Ganda.[108]
Throwbox was a game show that premiered on September 7, 2024. In "Throwbox," players have the opportunity to "go back in time" by answering trivia questions about different decades, ranging from the 1970s to the 2010s. The game consists of two parts: an elimination round and the main gameplay.[42]
In the elimination round, a group of ten players each selects one of ten colored boxes. The objective is to pick the correct box containing a star and confetti (later replaced by a picture of a specificIt's Showtime host). The player who selects this box advances to the main round and instantly receives₱10,000, while those who do not select the correct box receive₱1,000 for participation.
Before the main game begins, the advancing player must set aside half of their₱10,000 as savings and risk the other half as the initial stake. The hosts then introduce ten boxes, each featuring a question related to a specific year and a corresponding cash amount. For example, a box marked "1989" may be worth₱15,000. The player is required to choose five out of the ten boxes. Each box contains a question with three multiple-choice answers. If the player answers correctly, the cash value of the box is added to their bank; if incorrect, the same amount is deducted.
After playing and answering questions from five boxes, the contestant has a chance to either double, triple, halve, or even lose their banked money in the "Super Box" round, which features a different question and year category. Before this round begins, the contestant must choose between two options: "Doble o Kalahati" (Double or Half) or "Triple o Sawi" (Triple or Nothing). In "Doble o Kalahati", a correct answer doubles the contestant's bank, while an incorrect answer reduces it by half. In "Triple o Sawi" a correct answer triples the bank, but an incorrect answer results in losing all the money. The "Super Box" question contains four multiple-choice answers.
Expecially for You (stylized as"eXpecially for you" and"EXpecially for You") was arealitydating segment that premiered on December 4, 2023, and ended on September 21, 2024, replacing the dance competition segmentIt's Showdown. The segment's name is a pun onKylie Minogue andJason Donovan's songEspecially for You, as well as the word "ex," which refers to a previous relationship.[109][110][39][111] In rare instances, if a searcher's ex isn't on the show, they may be joined by a close friend or relative. This segment was open to people of all genders aged 18 and up. Auditions were open to: any couple can audition for the show, but they must have broken up and be on good terms; and to audition as a searchee, any civilian who is single and "ready to mingle" regardless of gender can do so. The segment was replaced byKalokalike: Face 4.
It's Showdown was a dance competition that premiered from October 30 to December 2, 2023, replacingMini Miss U. The competition features the so-called "Classic Showtime" format: dance groups from around the Philippines battle and show off their dance skills in the "Showdance Arena" vying to become the segment's grand champion. It is open to all dance groups: all boys, all girls, all LGBTQ+, or mixed, and all ages 16 and up.[40] At the end of the competition, Fresno Style PH was crowned the grand champion, with United Alliance in second place, and AMK Rock Nation coming in third place.[112] The segment was replaced byExpecially for You.
Mini Miss U was a beauty pageant competition for kids aged 8 years old and below.Mini Miss U was first aired on January 6, 2020, but was cancelled following theCOVID-19 pandemic and theABS-CBN shutdown. Auditions for this segment was held starting on June 7, 2023.[113] The segment then returned on June 19, 2023[46][47] and ran until October 28, 2023, whereArianah Kelsey Lasam was named the winner.[114] She later became a member ofShowtime Kids together with Enicka Xaria Orbe and Briseis Ericka Quijano who also became grand finalists after their respective stints in the competition.
Segments on Showtime Online Ü mirror those aired on its television counterpart, while also featuring exclusive content that is available only through the online platform.
| Segment name | Description |
|---|---|
| Current segments | |
| SOÜ KanTambayan | The hosts—particularly the singer-hosts Anne Tenorio, Anthony Castillo, JM Dela Cerna, Lorraine Galvez, Mackie Empuerto, Marielle Montellano, and Sheena Belarmino—deliver a song intermission, typically performed during the pre-shows. |
| Quiet on Set | The hosts and special guests engage in discussions about current events, particularly when promoting upcoming projects, all within a round-table format. This segment is sponsored byRøde Microphones. |
| Spluk... In the Name of Love | The hosts discuss the featured pair of the day from "Step... in the Name of Love" in a podcast-style format. They analyze the chemistry, interactions, and dynamics between the pair, while also considering the three potential matches for each. The hosts also share their personal insights and opinions, creating a conversational and engaging atmosphere. Simultaneously, viewers are encouraged to participate by sharing their comments live during the broadcast. This segment is sponsored byRøde Microphones.Airs every Saturdays. |
| Liga sa SOÜ | The hosts interview selected members of the two barangays currently featured in Breaking Muse and Escort of Appeals, followed by a trivia game where participants have the chance to win cash prizes. This segment is sponsored byRøde Microphones.Airs every weekdays. |
| Kwentong Kanto | The hosts interview the winning Breaking Muse or Escort of Appeals of the day, discussing the contestant’s experience and journey throughout the segment. This segment is sponsored byRøde Microphones.Airs every weekdays. |
| House of Representa-Kids | A parody of theHouse of Representatives, the Showtime Kids share their personal opinions on questions submitted by viewers through social media. |
| Former segments | |
| SOÜ Daycare | The hosts engage with the Showtime Kids through various games and challenges in a segment that airs exclusively when the kids are present, typically following kid-related segments. |
| Turo ng Tanghalan | The singer-hosts provide valuable tips and advice on singing techniques, vocal care, and performance strategies. They also offer insightful commentary on the contenders of the day in "Tawag ng Tanghalan," highlighting strengths, areas for improvement, and overall stage presence. |
| ||
| Wins | 50+ | |
| Nominations | 70+ | |
| (Not all awards and nominations are listed below) | ||
| Year | Award | Category | Nominated artist / work | Result | Ref. |
|---|---|---|---|---|---|
| 2010 | 24th PMPC Star Awards for Television | Best Talent Search Program | It's Showtime | Won | [115] |
| Best Talent Search Program Host | Kim Atienza, Anne Curtis, Vice Ganda, and Vhong Navarro | Nominated | |||
| 2011 | 25th PMPC Star Awards for Television | Best Talent Search Program | It's Showtime | Won | [116] |
| Best Talent Search Program Host | Kim Atienza, Teddy Corpuz, Billy Crawford, Anne Curtis, Vice Ganda, Jugs Jugueta, Karylle, and Vhong Navarro | Nominated | |||
| 2012 | 2nd EdukCircle Awards | Best TV Comedian | Vice Ganda | Won | [117] |
| 8th USTv Student's Choice Awards | Best Reality Show | It's Showtime | Won | [118] | |
| 34th Catholic Mass Media Award | Best Entertainment Program | Nominated | |||
| 26th PMPC Star Awards for Television | Best Reality and Game Show | Won | [119] | ||
| Best Reality and Game Show Host | Kim Atienza, Ryan Bang, Teddy Corpuz, Billy Crawford, Anne Curtis, Vice Ganda, Coleen Garcia, Jhong Hilario, Jugs Jugueta, Karylle, Vhong Navarro, and Joy Rendon | Won | |||
| 2013 | 4th Golden Screen TV Awards | Outstanding Variety Program | It's Showtime | Nominated | [120] |
| Outstanding Female Host in a Musical or Variety Program | Anne Curtis | Nominated | |||
| Karylle | Nominated | ||||
| Outstanding Male Host in a Musical or Variety Program | Vice Ganda | Nominated | |||
| 9th USTv Student's Choice Awards | Best Variety Show | It's Showtime | Won | ||
| Best Variety Show Host | Anne Curtis | Won | |||
| 27th PMPC Star Awards for Television | Best Variety Show | It's Showtime | Won | [121] | |
| Best Female TV Host | Anne Curtis | Won | |||
| Karylle | Nominated | ||||
| Best Male TV Host | Billy Crawford | Won | |||
| Vice Ganda | Nominated | ||||
| Vhong Navarro | Nominated | ||||
| 2014 | 5th Golden Screen TV Awards | Outstanding Variety Program | It's Showtime | Nominated | [122] |
| Outstanding Female Host in a Musical or Variety Program | Anne Curtis | Won | |||
| Karylle | Nominated | ||||
| Outstanding Male Host in a Musical or Variety Program | Vice Ganda | Nominated | |||
| Vhong Navarro | Nominated | ||||
| 4th EdukCircle Awards | Best TV Comedian | Vice Ganda | Won | [123] | |
| 4th Yahoo! OMG Awards | Best Male TV Host | Vhong Navarro | Won | [124] | |
| Best Female TV Host | Karylle | Nominated | |||
| Love Team of the Year | Vice Ganda and Karylle | Won | |||
| 28th PMPC Star Awards for Television | Best Variety Show | It's Showtime | Won | [125] | |
| Best Female TV Host | Anne Curtis | Nominated | |||
| Best Male TV Host | Billy Crawford | Nominated | |||
| Vice Ganda | Won | ||||
| 2015 | 5th EdukCircle Awards | Best TV Personality in Comedy | Won | [126] | |
| 6th Golden Screen TV Awards | Outstanding Variety Program | It's Showtime | Nominated | [127] | |
| Outstanding Female Host in a Musical or Variety Program | Anne Curtis | Nominated | |||
| Karylle | Nominated | ||||
| Outstanding Male Host in a Musical or Variety Program | Billy Crawford | Nominated | |||
| Vice Ganda | Won | ||||
| Vhong Navarro | Nominated | ||||
| 2nd Paragala Central Luzon Media Awards | Best Variety Show | It's Showtime | Won | ||
| Best Male TV Host | Vice Ganda | Won | |||
| 11th USTv Student's Choice Awards | Best Variety Show | It's Showtime | Won | ||
| 29th PMPC Star Awards for Television | Best Musical Variety Show | Nominated | [128] | ||
| Best Female TV Host | Anne Curtis | Won | |||
| Best Male TV Host | Billy Crawford | Nominated | |||
| Vice Ganda | Won | ||||
| 2016 | 6th EdukCircle Awards | Most Outstanding TV Personality in Comedy | Vice Ganda | Won | [129] |
| Golden Laurel Lyceans' Choice Media Awards | Best Noontime Show | It's Showtime | Won | [130] | |
| 2nd Aral Parangal Awards of the Young Educators' Council of SOCKSARGEN (YECS) | Best TV Variety Show | It's Showtime | Won | ||
| 12th USTv Student's Choice Awards | Best Variety Show | Nominated | |||
| Best Female Show Host | Anne Curtis | Won | |||
| 30th PMPC Star Awards for Television | |||||
| Best Variety Show | It's Showtime | Nominated | [131] | ||
| Best Female TV Host | Anne Curtis | Won | |||
| Karylle | Nominated | ||||
| Amy Perez | Nominated | ||||
| Best Male TV Host | Billy Crawford | Nominated | |||
| Vice Ganda | Nominated | ||||
| Best New Male TV Personality | Nikko Natividad | Nominated | |||
| Best New Female TV Personality | Miho Nishida | Nominated | |||
| 2017 | 1st Gawad Lasallianeta | Most Outstanding Noontime Show | It's Showtime | Won | [132] |
| 7th EdukCircle Awards | Best Female Variety Show Host | Anne Curtis | Won | [133] | |
| Most Outstanding TV Personality in Comedy | Vice Ganda | Won | |||
| 3rd RAWR Awards | Trending Show of the Year | It's Showtime | Won | [134] | |
| 31st PMPC Star Awards for Television | Best Variety Show | Nominated | [135] | ||
| Best Female TV Host | Anne Curtis | Nominated | |||
| Nadine Lustre | Nominated | ||||
| Amy Perez | Nominated | ||||
| Best Male TV Host | Billy Crawford | Nominated | |||
| Vice Ganda | Won | ||||
| 2018 | 4th RAWR Awards | Favorite Group of the Year | Hashtags | Won | [136] |
| Trending Show of the Year | It's Showtime | Won | |||
| 32nd PMPC Star Awards for Television | Best Variety Show | Nominated | [137] | ||
| Best Female TV Host | Anne Curtis | Nominated | |||
| Amy Perez | Nominated | ||||
| Best Male TV Host | Vice Ganda | Nominated | |||
| Vhong Navarro | Nominated | ||||
| Best New Male TV Personality | Greg Hawkins | Nominated | |||
| Wilbert Ross | Nominated | ||||
| Best New Female TV Personality | Jackie Gonzaga | Nominated | |||
| 2019 | 2nd Gawad Lasallianeta | Most Outstanding Variety Show | It's Showtime | Won | [138] |
| 9th EdukCircle Awards | Best Female Noontime Show Host | Anne Curtis | Won | [139] | |
| Best Male Noontime Show Host | Vice Ganda | Won | |||
| 5th RAWR Awards | Royal Pride Awardee | It's Showtime | Won | [140] | |
| Breakthrough Artist of the Year | Ion Perez | Won | |||
| 33rd PMPC Star Awards for Television | Best Variety Show | It's Showtime | Nominated | [141] | |
| Best Female TV Host | Anne Curtis | Won | |||
| Amy Perez | Nominated | ||||
| Best Male TV Host | Vice Ganda | Won | |||
| 2020 | 3rd Gawad Lasallianeta | Most Outstanding Musical/Variety Show and Hosts | It's Showtime | Won | [142] |
| 6th RAWR Awards | Trending Show of the Year | Won | [143] | ||
| 7th Paragala Central Luzon Media Awards | Best Noontime Show | Won | |||
| 2021 | 7th RAWR Awards | Favorite TV Host of the year | Vice Ganda | Won | [144] |
| 34th PMPC Star Awards for Television | Best Variety Show | It's Showtime | Won | [145] | |
| Best Female TV Host | Anne Curtis | Nominated | |||
| Karylle | Nominated | ||||
| Amy Perez | Won | ||||
| Best Male TV Host | Vice Ganda | Won | |||
| Best New Male TV Personality | Dan Delgado | Nominated | |||
| Wize Estabillo | Nominated | ||||
| Jin Macapagal | Nominated | ||||
| Ron Macapagal | Nominated | ||||
| 2022 | 4th Gawad Lasallianeta | Most Outstanding Talent Competition | Tawag ng Tanghalan | Won | [146] |
| Most Outstanding Entertainment Show Host | Vice Ganda | Won | |||
| Most Effective Male Comedian | Won | ||||
| 19th Gawad Tanglaw Awards | Best Variety Program | It's Showtime | Won | [147] | |
| 6th GEMS Awards | Best TV Program Host | Ogie Alcasid | Won | [148] | |
| 2023 | 35th PMPC Star Awards for Television | Best Variety Show | It's Showtime | Nominated | [149] |
| Best Female TV Host | Kim Chiu | Won | |||
| Karylle | Nominated | ||||
| Amy Perez | Nominated | ||||
| Best Male TV Host | Vice Ganda | Nominated | |||
| 5th Gawad Lasallianeta | Most Outstanding Variety Show | It's Showtime | Won | [150] | |
| Most Outstanding Variety Show Host | Anne Curtis | Won | |||
| 6th Golden Laurel Media Awards | Best Variety Show | It's Showtime | Won | [151][152] | |
| Breakthrough Batangueño Social Media Child Personality | Princess Kathryn "Kulot" Caponpon | Won | |||
| 20th Gawad Tanglaw Awards | Best Variety Show | It's Showtime | Won | [153] | |
| Anak TV Seal Awards | Household Favorite Program for Television | Won | [154] | ||
| 2024 | 6th Gawad Lasallianeta | Most Outstanding Variety Show | Won | [155] | |
| Most Outstanding Male Entertainment Show Host | Vice Ganda | Won | |||
| Most Outstanding Female Entertainment Show Host | Anne Curtis | Won | |||
| Platinum Stallion National Media Awards | Best Variety Show | It's Showtime | Won | [156] | |
| Perpetualites' Choice Awards 2024 | Best Noontime Variety Show Host | Vice Ganda | Won | [157] | |
| Best Noontime Variety Show | It's Showtime | Won |
Showtime debuted on its pre-noontime slot on October 24, 2009, with a 14.0% national TV rating based onKantar Media Philippines, and then moved on the noontime slot from October 2010 to February 2011.[158] Its immense popularity ended the dominance of talk showSiS on its timeslot.[159] GMA Network replacedSiS withDiz Iz It!, a competition similar toShowtime, but it was cancelled after five months.
Showtime's first grand finals held in July 2010 received a 35% national TV rating, beating the 8.9% rating ofDiz Iz It! and 13.7% ofEat Bulaga![160] The second grand finals held in December 2010 scored a 23.4% national TV rating againstEat Bulaga!'s 17.4%.[161] The third grand finals in May 2011 also delivered a rating of 21.3% versusEat Bulaga!'s 17%.
Showtime again moved to the noontime slot for the second and current time on February 6, 2012, after one year and the show's one week hiatus (now using its current nameIt's Showtime), with a 13.6% national rating.[162] The episode received an overall 16.3% rating when the viewership numbers fromStudio 23 were added. Initially placing behindEat Bulaga!, the show's rating peaked to a 20.9% national rating during the finals of the "Bida Kapamilya" segment and its third anniversary week-long celebration.[163][164]
The finals of theKalokalike segment in June 2013 garnered a 26.8% national TV rating, leavingEat Bulaga! andWowowillie with 13.2% and 2.8% ratings, respectively.[165] The finals of the segment's second iteration posted a 21.6% national TV rating, once again beatingEat Bulaga!'s 15.8% andWowowillie's 2.6%.[166]
It's Showtime continued its dominance in the noontime slot with its fourth anniversary week special held from October 21–26, 2013.[167][168]
The program faced heavy competition in 2015 when the sixth anniversary special only scored a 10.2% national TV rating, four times behind Eat Bulaga's 40.1%. This is due to theTamang Panahon special (and the build-up before that), which served as the climax of the then-popularKalyeserye segment which featuredAlDub.[169][170][171]
It's Showtime quickly regained its prominence on its time slot whenTawag ng Tanghalan launched in 2016. The program garnered a 33.6% national TV rating during the singing competition's first grand finals, over Eat Bulaga's 11.7%.[172]Tawag ng Tanghalan continued its winning streak during its second-season finale when itposted a national TV rating of 31% against Eat Bulaga's 9.5%.[173]It's Showtime topped the ratings game once again during the first grand finals ofMiss Q and A segment on June 30, 2018, with a national TV rating of 28.4% versus Eat Bulaga's 11.1%.[174]
The secondMiss Q and A grand finals posted a national TV rating of 27.4%, beating Eat Bulaga's 10.6%,Asawa Ko, Karibal Ko's 13.8%, andTadhana's 11.3%.[175]
Tawag ng Tanghalan third-season finale posted a national TV rating of 25.8%, beating Eat Bulaga's 10.4% andHanggang Sa Dulo Ng Buhay Ko's 9.5%.[176]
On January 27, 2024,Tawag ng Tanghalan seventh-season finale posted a national TV rating of 4.8% beatingEat Bulaga's 4.5% andTahanang Pinakamasaya's 2.7%
On February 7, 2024, It's Showtime achieved a historic victory since the ABS-CBN shutdown with a rating of 4.4% once again beatingEat Bulaga's 3.9% andTahanang Pinakamasaya's 3.1%.[177]
On March 1 and 2, 2024, It's Showtime once again made victories in the ratings with 4.6% and 5.1% respectively. Thus, beating bothEat Bulaga's 4.1% and 4.7% and the finale ofTahanang Pinakamasaya's 2.9% and 2.8%.
On their GMA Network debut last April 6, It's Showtime achieved 524,294 peak concurrent views online and historic rating victory since the ABS-CBN shutdown with an all-time high rating of 9.7% beatingEat Bulaga's 4.4%.[178]
On June 20 and July 5, 2024, It's Showtime made victories in the ratings with 7.9% and 8.7% respectively once again beatingEat Bulaga's 3.6% and 4.0%.[179]
On July 18, 2024, It's Showtime once again achieved a historic victory since the ABS-CBN shutdown and return to the original frequencies through ALLTV last June 17, with a rating of 9.4% beatingEat Bulaga's 3.8%.[180]
A series of statements by guest judgeRosanna Roces against certain groups during an episode in January 2010 attracted controversy for perceived insensitivity towards teachers. ABS-CBN relieved Roces of her jury duty as a form of self-regulation, butMovie and Television Review and Classification Board (MTRCB) placed the program under a 20-day preventive suspension on January 11, 2010. A placeholder variety show titledMagpasikat was aired in lieu ofShowtime;Magpasikat had essentially the same talent show format asShowtime except that the competing groups are composed of celebrities.[181][182] The suspension only lasted for six days after theCourt of Appeals issued a 60-day temporary restraining order against the MTRCB's suspension.Showtime eventually returned on air on January 19, 2010.[183][184][185][186][187] In March 2010,MTRCB ordered a total one-month suspension of the program because of the incident, including the replacement programMagpasikat. The MTRCB also directed the filing of criminal charges against Florida Tan,ABS-CBN vice-president for programming, and other officers "responsible for the violation."[188]Bong Osorio, head of ABS-CBN's Corporate Communications said that the suspension was not yet final and that they were seeking appeal before the Office of the President.[189] The variety show later on won the case because the MTRCB had not presented new arguments that would justify a reversal of its previous resolution.[190][191]
The program's dating game segmentNasaan Ka, Mr. Pastillas? drew ire from netizens and women's groupGabriela for "pimping" Angelica Yap, popularly known as Pastillas Girl. The program responded to Gabriela's statement, saying that it is "hurtful and offensive to women like Angelica who has done nothing wrong but to share her story with the hope of getting another shot at love."[192] It also clarified the segment's intent of helping Yap find love and recover from a failed relationship. MTRCB summoned the show's executives to give a list of suggestions on how to improve the segment.[193]
On September 4, 2023, the MTRCB suspended the noontime show over an alleged obscene act byVice Ganda andIon Perez in a July 25 episode of the "Isip Bata" segment.[194][195] However, the show continues to air as their network filed amotion for reconsideration.[196] Atty.Juan Ponce Enrile, Chief Presidential Legal Counsel, criticized what he perceived as an immoral action on part of Vice and Ion.[197] On September 28, the MTRCB denied the motion for reconsideration filed by ABS-CBN andGMA Network, allowing the networks to appeal to theOffice of the President within 15 days.[198] On October 6, both GMA and ABS-CBN decided not to appeal to the Office of the President, leaving the program suspended from October 14 to 27.[199] Another variety show,It's Your Lucky Day temporarily tookIt's Showtime's timeslot during the suspension period.[200]
Teacher Tony Dizon issued an apology after mistakenly stating thatGloria Macapagal Arroyo was the first female president of the Philippines instead ofCorazon Aquino on the show's trivia segmentThrowbox on September 19, 2024. Acknowledging the backlash and accusations of boastfulness after sharing his academic achievements, Dizon expressed surprise at the mistake, noting the pressure of performing live. In a Facebook video, he emphasized the importance of learning from mistakes and urged the public to understand the challenges of being in the spotlight. Dizon concluded by stating that while criticism is inevitable, how one responds defines their character. The segment later went on hiatus and eventually never returned in future episodes.[201][202]
On the February 28, 2025 episode of the beauty pageant competitionShowtime Sexy Babe 2025, contestant Heart Aquino admitted having limited knowledge about theCommission on Elections (COMELEC) when asked for her message to the poll body, prompting concern from hostVice Ganda. At 20 years old, Aquino also revealed she has not yet voted, drawing public attention. In response, COMELEC ChairpersonGeorge Garcia announced that Aquino was invited to the COMELEC office in Manila for voter education. He emphasized that "many young Filipinos may also lack awareness of the poll body's role, and stated that it is COMELEC's duty to address this gap." Garcia expressed hope that educating Aquino could inspire others to become more informed voters. As a response to the incident,It's Showtime re-introduced its quiz segment called "Quiz V" on March 3, 2025, aiming to promote general knowledge and awareness among its audience.[203][204][205]
| Showtime: The Album | |
|---|---|
| Soundtrack album | |
| Released | October 2010 (2010-10) |
| Genre | OPM |
| Label | Star Music |
| Producer | ABS-CBN Film Productions, Inc. DJ M.O.D. |
A soundtrack album composed of five music tracks featuring theIt's Showtime hosts was released in October 2010.[206][207]
All songs produced by DJ M.O.D.
| No. | Title | Length |
|---|---|---|
| 1. | "Showtime Theme Song" (performed by Kim Atienza, Teddy Corpuz, Anne Curtis, Jugs Jugueta, Vhong Navarro) | 2:46 |
| 2. | "Magpasikat" (performed by Corpuz) | 2:04 |
| 3. | "Madlang People" | 2:51 |
| 4. | "Hari ng Dance Floor" (performed by Navarro) | 2:57 |
| 5. | "We'll Get There" (performed by Curtis) | 4:02 |
| Total length: | 14:40 | |
| Isip Bata: The Album | |
|---|---|
 | |
| Compilation album | |
| Released | November 3, 2023 (2023-11-03) |
| Genre | OPM Novelty |
| Length | 32:50 |
| Label | Star |
| Producer | Christian Martinez |
| Singles from Isip Bata: The Album | |
| |
Isip Bata: The Album is a compilation album of eleven music tracks featuring the members of the kiddie group "Batang Cute-Po" (then called Showtime Kids) of the show's children's segment "Isip Bata", consisting of Argus Aspiras, Imogen Cantong, Princess Kathryn "Kulot" Caponpon, Jaze Capili, and Lucas Landicho was released on November 3, 2023.[208][209][210] The first five singles off the album (Totoy Bibbo, Clap Clap Clap, Dalandan Shake, Pamela, and Learn the 1, 2, 3) were first released on October 13, 2023.
| No. | Title | Writer(s) | Original artist | Length |
|---|---|---|---|---|
| 1. | "Chicken Dance" (performed by Imogen, Argus, Kulot, Jaze, Lucas) | Christian Martinez | 4:14 | |
| 2. | "Totoy Bibbo" (performed by Argus) | Martinez | Vhong Navarro | 3:02 |
| 3. | "Clap Clap Clap" (performed by Kulot) | Awra Briguela | 2:35 | |
| 4. | "Dalandan Shake" (performed by Imogen) | Martinez | Navarro, Makisig Morales | 3:02 |
| 5. | "Learn the 1, 2, 3" (performed by Lucas) |
| 0:56 | |
| 6. | "Pamela" (performed by Jaze) | Martinez | Navarro | 3:30 |
| 7. | "Step 1, 2, 3" (performed by Argus) | Sunny Ilacad | 3:25 | |
| 8. | "Ang Kulit" (performed by Imogen, Argus, Kulot, Jaze, Lucas) |
| Vice Ganda | 3:09 |
| 9. | "Mag Exercise Tayo" (performed by Imogen, Argus, Kulot, Jaze, Lucas) | Roman Villame | Yoyoy Villame | 2:15 |
| 10. | "The Teacher and the Pupils" (performed by Imogen, Argus, Kulot, Jaze, Lucas) | Villame | Villame | 0:56 |
| 11. | "Sayaw ni Vhong" (performed by Imogen, Argus, Kulot, Jaze, Lucas) | Martinez | 3:16 | |
| Total length: | 32:50 | |||
The show spawned its first international franchise in 2019, titledIt's Showtime Indonesia, which premiered from March 25, 2019, until May 9, 2020, onMNCTV.[211]It's Showtime became ABS-CBN's first non-narrative format to be franchised by another country.[212]