 |
Apple Inc. has announced major new and redesigned products and upgrades through press conferences, while minor updates often happen through press releases on Apple Newsroom. The press conferences have historically garnered a significant following in traditional and online media.[1] The detailed agenda of the event is often kept as a secret to createbuzz, and only unveiled during the event, though event taglines sometimes give hints.[2] These events are usually streamed live on Apple's website and, in recent years, YouTube channel. Video replays of most Apple events since 2007 are available on Apple's "Apple Events" podcast.[3]
Apple has often announced new products at the annualWorldwide Developers Conference (WWDC), despite it being mainly software-focused.
Apple has held events at the following venues:
The Macintosh was shown to shareholders at theFlint Center in Cupertino.[4][5]
The Macintosh was shown for a second time less than a week after the first event.[4]
The Apple II Forever Event was held in April 1984. Apple introduced theApple IIc.[6]
Apple's 1st annual Worldwide Developers Conference was held from May 7 to 11, 1990.
Apple's 2nd annual Worldwide Developers Conference was held from May 13 to 17, 1991. At the conference, Apple announced the first public demonstration of theQuickTime video player.
Apple's 3rd annual Worldwide Developers Conference was held from May 11 to 15, 1992.
Apple's 4th annual Worldwide Developers Conference was held from May 10 to 14, 1993.
Apple's 5th annual Worldwide Developers Conference was held from May 15 to 20, 1994.[7]
Apple's 6th annual Worldwide Developers Conference was held from May 8 to 12, 1995.[8] WWDC'95 almost mainly focused onCopland. However, later as the system failed, Copland would never commercially release.
Apple's 7th annual Worldwide Developers Conference was held from May 13 to 17, 1996.
Gil Amelio announced that Apple would be integrating operating system technology fromNeXT Software into future Apple operating systems. (Apple had purchased NeXT a few weeks beforehand.) Steve Jobs spoke about the technology NeXT was bringing to Apple.[9]
Apple's 8th annual Worldwide Developers Conference was held from May 12 to 16, 1997.[10][11]
Steve Jobs introduced the firstApple Studio Display.[12] It was Apple's first desktop monitor to use LCD technology instead of CRT technology.
Steve Jobs introduced theoriginal iMac.[13] The event was held at the Flint Center.[13]
Apple's 9th annual Worldwide Developers Conference was held from May 11 to 15, 1998.[14]
In an unusual move, Apple announced the first iMac just days before WWDC. During the keynote, interim CEO Steve Jobs briefly recapped the iMac announcement before focusing on technical topics, primarily related to QuickTime and the transition strategy from the classic Mac OS to what would become Mac OS X.[15]
Macworld San Francisco was held on January 5, 1999. During the keynote on January 5, Steve Jobs presented the newly redesigned Power Macintosh G3, and previewed Mac OS X Server.[16]
WWDC 1999 was held from May 10 to 14, 1999.[17]
Macworld New York 1999 was held on July 21, 1999.[17] Apple launched theiBook with optional wireless networking.[18][19]
Seybold 1999 was held in the late summer.
Steve Jobs announced the PowerPC G4 chip, thePower Mac G4 and the firstApple Cinema Display, a 22-inch LCD display.[20][21][22]
The event was held at theFlint Center.Mac OS 9 was shown, theiMac DV was unveiled, andiMovie was introduced.[23][24] A significant proportion of the audience was made up of Apple employees.
There were multiple Macworld events in 2000:
Macworld 2000 was held on January 5, 2000, in San Francisco.[25]
Macworld 2000 in San Francisco featured the unveiling of the new "Aqua" user interface and "Quartz" graphics engine ofMac OS X, and Jobs' announcement that itsfirst version would be released in January 2001 after afinal preview release.[26][27] Jobs also announced that he had been promoted to full-time CEO of Apple.[28]
Apple's 11th annual Worldwide Developers Conference, held from May 15 to 19, 2000 at the San Jose Convention Center in San Jose, California.[29]
 | This sectionneeds additional citations forverification. Please helpimprove this article byadding citations to reliable sources in this section. Unsourced material may be challenged and removed.(December 2024) (Learn how and when to remove this message) |
On July 19, 2000, at the Macworld Expo New York held at the Jacob K. Javits Convention Center, Steve Jobs delivered a keynote introducing several new products.[30]
Key announcements included the iMac DV Special Edition, thePower Mac G4 Cube, three new display models, and a full-surface optical mouse, which was gifted to all attendees. Apple also launched new displays, including a new version of the 22-inch Cinema Display that had anApple Display Connector (ADC) connector.[31]
Steve Jobs announced:
During the keynote, there was a demonstration of new versions of Adobe software includingAdobe Illustrator andAdobe Photoshop.[39]
The keynote was announced to be streamed live over the internet via QuickTime.[40][41]
The iMac G4 was leaked the night before the event fromTime Magazine.[42]
Steve Jobs introduced:
Much of the keynote consisted of a demo of Apple's new Mac OS X v10.2 operating system. It was announced that as of January 2003 all new Mac models would boot only into Mac OS X.[44] Steve Jobs also overviewed iCal and iSync and announced the availability of iCal on that day.
Steve Jobs demoed iLife and introduced the 17-inchPowerBook G4.[45]
Steve Jobs introducesXcode, thePower Mac G5,[46] andMac OS X 10.3 Panther.
Steve Jobs announced:
Macworld 2004 was held at theMoscone Center, San Francisco. Steve Jobs introduced theXserve G5,Xserve G5 RAID, andiPod Mini. The 10GBiPod also had its storage increased to 15GB for the same price of $299.[50]
Steve Jobs announced that the iTunes music store would expand to Europe.[51]
NewCinema Displays with DVI connectors were announced.Mac OS X Tiger was also announced.[52]
Steve Jobs introduced theiPod Photo line and aU2 iPod.[53]
TheiPod Shuffle was announced.[54]
TheMac Mini, iLife '05, andiWork were announced.[55]
Steve Jobs announced that Apple sold more than 4.5 million iPods in the 2004 holiday quarter, compared to 733,000 iPods in the 2003 Holiday quarter.[56]
At the event, Steve Jobs referred to 2005 as the "year of HD video editing."[57]
After a basic market update, Jobs announced that Apple would transition the Macintosh platform toIntelx86 processors after usingPowerPC for more than a decade. The keynote featured developers fromWolfram Research, who discussed their experience portingMathematica toMac OS X on the Intel platform. The conference consisted of 110 lab sessions and 95 presentation sessions, while more than 500 Apple engineers were on site alongside 3,800 attendees from 45 countries. The bandThe Wallflowers played at the Apple campus.[58]
The event was at the Moscone Convention Center in San Francisco.[59]
Steve Jobs announced:
Jobs also announced that theHarry Potter series of books would be available on the iTunes store as audiobooks.[62]
Kanye West gave a performance.[59][60][63] His performance was given after the product announcements.[64] He performedGold Digger and one other song.[65] The performance was later removed from Apple's online Quicktime stream.[66]
Steve Jobs announced:[67]
Apple introduced its first Intel-based computers, theiMac andMacBook Pro. Apple also announced new versions of iLife and iWork: iLife '06 and iWork '06. Apple released the firstuniversal binary version of Mac OS X on the same day (version 10.4.4).[68]
At the Apple Special Event on February 28, 2006, Steve Jobs announced theiPod Hi-Fi speaker system at the Town Hall conference center inCupertino.[69]
In 2006, Steve Jobs once again delivered the keynote presentation at the WWDC, which was held from August 7 to August 11 in Moscone Center West, San Francisco. TheMac Pro was announced as a replacement for thePower Mac G5, which was Apple's prior pro desktop computer and the last remainingPowerPC-based Mac. The standard Mac Pro featured two 2.66 GHz dual core Xeon (Woodcrest) processors, 1 GB RAM, 250 GB hard drive, and a 256 MB video card. An Xserve update, based on the dual core Xeons, was also announced. Redundant power and Lights Out Management were further product improvements to Apple's server lineup. While certain keyMac OS X improvements were undisclosed, there were 10 improvements in the next iteration,Mac OS X Leopard (10.5), including: full 64-bit app support,Time Machine,Boot Camp,Front Row,Photo Booth, Spaces (Virtual Desktops),Spotlight enhancements, Core Animation, Universal Access enhancements,Mail enhancements, andDashboard enhancements (includingDashcode), andiChat enhancements. Along with the Leopard features that were announced, a major revision to the Mac OS X Server product was announced. New features to the Server included: a simplified set-up process,iCal Server (based on theCalDAV standard),Apple Teams (a set of web-based collaborative services), Spotlight Server, and Podcast Producer. The 2006 WWDC attracted 4,200 developers from 48 countries, while there were 140 sessions and 100 hands-on labs for developers. More than 1,000 Apple engineers were present at the event, and the DJBT performed at the Apple Campus in Cupertino.[70][71]
The event was titled, "It's Showtime". Apple announced theApple TV (code-named iTV at the time), along with refreshes to the iPod line, including the 2nd generation iPod nano and a revised iPod Shuffle.[72][73]
Venue: Moscone West, San Francisco, California
Host: Steve Jobs, Apple's CEO
Presenters:
Podcast Episode Description:"Watch Apple CEO Steve Jobs kick off the Macworld Conference & Expo 2007 with a keynote address from San Francisco's Moscone West. Check out the exciting new developments at Apple, which include the addition of Paramount movies to iTunes, Apple TV, which allows you to wirelessly play all of your iTunes content from your Mac or PC on your television, and the pioneering iPhone. This revolutionary product is a widescreen iPod with touch controls, a mobile phone, and an Internet communications device all in one."[74]
Notable Information:
The following day, Apple shares hit $97.80, an all-time high at that point. In May, Apple's share price passed the $100 mark.[75]
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(June 2024) (Learn how and when to remove this message) |
WWDC 2007 was held from June 11 to June 15. During the event, Apple announced the release ofiPhone OS 1, as well asiPhone (1st generation).
Apple presented the first iMacs made from aluminum instead of plastic.[76][77][78] The Mac Mini was also refreshed.[79] iLife '08 and iWork '08 were also announced.[80][81]
The event was called "The Beat Goes On". Apple announced a new lineup of iPods, including the first generation iPod touch and third generation iPod nano.[82] Custom ringtones, the discontinuation of the 4 GB model, and a price drop from $599 to $399 for the 8 GB model were also announced for the iPhone.
Venue: Moscone West, San Francisco, California
Host: Steve Jobs, Apple's CEO
Presenters:
Podcast Episode Description:"Watch Apple CEO Steve Jobs kick off the Macworld Conference & Expo 2008 with a keynote address that covers exciting developments at Apple, including the MacBook Air and the addition of movie rentals to iTunes and on Apple TV."[83]
Notable Information:
Apple announced push technology in iPhone OS, the iPhone SDK and iPhoneOS 2.0.[84]
Announcements at the keynote included theApp Store for iPhone andiPod Touch, the stable version of theiPhone SDK, a subsidized3Gversion of the iPhone for Worldwide markets,version 2.0 ofiPhone OS,Mac OS X Snow Leopard (10.6), and the replacement/rebranding of .Mac asMobileMe.[85]
Updates on iTunes and music from Jobs, retirement of the larger form-factor iPod Classic with hard drive capacity increased on the remaining iPod Classic, and a new iPod Nano. At this event Jobs also joked "the reports of my death are greatly exaggerated".[86]
TheUnibody Macbook Pro was announced.[87]
A teaser for the event had the title "The spotlight turns to notebooks."[88]
Phil Schiller presented the event. Steve Jobs was not at the event.[89]
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(June 2024) (Learn how and when to remove this message) |
Announcements at the keynote included the release of theiPhone OS 3.0 software announced to developers in March, a demonstration ofMac OS X Snow Leopard (10.6), the new 13"MacBook Pro, updates to the 15" and 17" MacBook Pros, and the newiPhone 3GS.
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(June 2024) (Learn how and when to remove this message) |
Announcements at the keynote included the release ofiTunes 9, ability to purchase Ringtones foriPhone,iTunes LP, the5th-generation iPod nano,3rd-generation iPod touch, and a thinner 160GB6th-generation iPod classic.
TheiPad was announced on January 27, 2010, bySteve Jobs at an Apple press conference at theYerba Buena Center for the Arts in San Francisco.[90][91]
Jobs later said that Apple began developing theiPad before theiPhone,[92][93][94] but temporarily shelved the effort upon realizing that its ideas would work just as well in a mobile phone.[95] The iPad's internal codename was K48, which was revealed in the court case surrounding leaking of iPad information before launch.[96]
Steve Jobs presented the event. Apple revealediOS 4 (then known as iPhone OS 4).[97] In Apple's description, it includes "over 100 new user features foriPhone andiPod Touch owners to enjoy. And for developers, a new software development kit (SDK) offers over 1500 new APIs to create apps that are even more powerful, innovative, and amazing."[3]
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
On June 7, 2010, Jobs announced theiPhone 4. Also, iPhone OS was renamed toiOS. TheFaceTime andiMovie app for iPhone applications were also announced.
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
Steve Jobs opened iOS 4.1, iOS 4.2 Preview, 4th gen Shuffle, 6th gen Nano, 4th gen iPod Touch, iTunes 10 with Ping. and 2nd gen Apple TV.
A preview ofMac OS X Lion was shown, featuring updated design elements that took inspiration from the iPad.[98] Steve Jobs opened the event.
iLife '11 was announced, featuring updated versions iPhoto, iMovie, and Garageband. Gerhard Lengeling, Senior Director of Music Creation Applications at Apple helped to give a demo of the new version of Garageband. iLife '11 was announced to be free with every new Mac, and $49 for existing Macs.
Attention was given to FaceTime; Steve Jobs announced that Apple had shipped 19 million FaceTime-capable devices (iPod touches and iPhones) since June 2010, when FaceTime was first launched. FaceTime for the Mac was announced.
Apple sent invitations to journalists on February 23, 2011, for a media event on March 2.[99] Apple CEOSteve Jobs revealed theiPad 2 device at theYerba Buena Center for the Arts on March 2, 2011, despite being on medical leave.[100][101]
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
Mac OS X Lion,iOS 5, the cloud serviceiCloud andiTunes Match were announced.
This keynote was not streamed live.[citation needed]
Steve Jobs opened the event. Phil Schiller covered new features of Mac OS X Lion such as new multitouch scrolling and a change in how full-screen applications could be handled. It was the last event to be held by Steve Jobs.
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
On October 4, 2011, Apple held a media event in which it introducedFind My Friends, refreshed theiPod Nano andiPod Touch, and revealed theiPhone 4s with its all-newSiri voice assistant. The event was led byTim Cook.
On February 28, 2012, Apple announced a media event scheduled for March 7, 2012, at the Yerba Buena Center. Apple didn't disclose in advance what would be announced at the event, but it was widely expected to be a new version of theiPad.[102][103][104][105] It was also rumored that Apple might release a newtelevisionset top box.[106] The announcement affected the tablet resale market,[107] and Apple's stock price reached a record closing figure on the same day that theDow Jones Industrial Average reached a closing figure of above 13,000 for the first time since the2008 financial crisis.[108] (Apple is not a Dow Jones component.)
The keynote began 10 AM PST (18:00 UTC) with Cook introducingiOS 5.1, a Japanese version ofSiri, and the 3rd generationApple TV before the3rd generation iPad.[109]Eddy Cue gave a demo of the new Apple TV interface. At the media event, Cook talked about a 'post-PC world', a world where the personal computer is no longer the center of one's digital life, and of how the 3rd generation iPad will be one of the main contributors of the 'post-PC world'.[110]
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
WWDC 2012 was held in Moscone Center West from June 11 to June 15. The ticket price remained the same as the 2010 WWDC, selling at US$1,599. Apple changed the purchasing process by requiring purchases to be made using an Apple ID associated with a paid Apple developer account. Tickets went on sale shortly after 8:30 am Eastern Time on April 25, 2012, and were sold out within 1 hour and 43 minutes. The keynote highlighted the launch ofApple Maps, and also announced new models of theMacBook Air andMacBook Pro including one withRetina Display. Apple also showcasedOS X Mountain Lion andiOS 6.
This keynote was streamed live exclusively on iOS devices and OS X, through theSafari web browser on June 11, 2012.
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
Phil Schiller, Apple's senior vice president of worldwide marketing, took the wraps off the newiPhone for press gathered at the company's San Francisco event, calling the device "the most beautiful product we've ever made, bar none." TheiPhone 5 is made entirely of glass and aluminum, Schiller said, adding that the "exacting level of standards" exhibited by the phone is Apple's best hardware engineering to date.
It's the thinnest and lightest iPhone, at 7.6mm thin, and 112 grams. Schiller said those measurements make it the world's thinnest smartphone. TheiPhone 5 was also volumetrically smaller than the previous model, theiPhone 4S.[citation needed]
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
On October 23, 2012, Apple CEO Tim Cook unveiled the newiPad Mini,fourth generation iPad with Retina display, newiMac, and the 13-inchMacBook Pro with Retina display.
In 2013, WWDC 2013 was held from June 10 to June 14 at Moscone West in San Francisco – the same venue as in previous years.[111][112] Tickets went on sale at 10 amPDT on April 25, 2013,[111][112] selling out within 71 seconds (1 minute and 11 seconds).[113] Apple also announced that it will award 150 free WWDC 2013 Student Scholarship tickets to those who want to attend in order to benefit from the conference's many workshops, with applications for a scholarship starting 9am PDT on April 29, 2013, and deadline slated for 5pm PDT on May 2, 2013.[114] Winning applicants were notified by May 16, 2013, though Apple states that it won't reimburse winners for travel or hotel expenses.[114] In the keynote, Apple unveiled a redesigned model of theMac Pro,AirPort Time Capsule, andAirPort Extreme as well as updated models of theMacBook Air. Apple also showcasedOS X Mavericks,iOS 7,iWork for iCloud and a new music streaming service namediTunes Radio.[115]Vampire Weekend performed at the Bash on June 13 at the Yerba Buena Gardens.
This keynote was streamed live on June 10, 2013.
Apple announced theiPhone 5C andiPhone 5S during a media event called "This should brighten everyone's day."[116] at itsCupertino headquarters on September 10, 2013.[117][118] While the iPhone 5C became available for preorder on September 13, 2013, the iPhone 5S first became available on September 20, 2013.[119] While most of the promotion focused onTouch ID, the 64-bitApple A7 was also a highlight during the event:
"This is the first-ever 64-bit processor in a phone of any kind. I don't think the other guys are even talking about it yet. Why go through all this? The benefits are huge. The A7 is up to twice as fast as the previous-generation system at CPU tasks, and up to twice as fast at graphics tasks, too."
— Phil Schiller, Apple keynote at4 Infinite Loop on September 10, 2013[120]
Schiller then showed demos ofInfinity Blade III to demonstrate the A7's processing power and the iPhone 5S camera using unretouched photographs.[121] The release ofiOS 7 on September 18, 2013, was also announced during the keynote.[121]
Apple held a second Fall event in 2013 under the name of "We still have a lot to cover."[122] This event saw the unveiling of theiPad Air, the second-generationiPad mini with Retina display, and updates to theMacBook Pro line. Tim Cook also announced thatOS X Mavericks would be available for free.
At Moscone West, Apple presented the new version ofOS X namedYosemite as well as the newiOS version,iOS 8. The biggest news however was the completely new programming language for Mac and iOS calledSwift.[123]
This keynote was streamed live on June 2, 2014.
Presented on the "Wish we could say more" event was the most anticipated[124]iPhone 6 and 6 Plus as well as a new payment system calledApple Pay. Also, theApple Watch, the company's firstsmartwatch, was introduced. The event took place atFlint Center, in Cupertino.
Apple's "It's been way too long" media event took place on October 16, 2014.[125] The company used this event to unveil theiPad Air 2,iPad mini 3, and an updatediMac with a 5KRetina Display.
This keynote was streamed live on October 16, 2014.
Apple Special Event 2015 had the tagline "Spring Forward" and was broadcast live fromCupertino onApple's website on March 9, 2015. It announced the release date and pricing for the anticipatedApple Watch, theMacBook's fourth redesign andiOS 8.2's same day release.[126] Apple also announced ResearchKit, a library designed to enable researchers to make study applications where participants can download them on their phones, electronic enroll & consent, and send survey and sensor data. Five launch studies were introduced, includingMy Heart Counts, which enrolled over 11,000 participants in a single day.[127]
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
WWDC 2015 was held from June 8 to June 12 in Moscone Center West in San Francisco. The major announcements were the new features ofiOS 9, the next version of OS X calledOS X El Capitan, the first major software update to theApple Watch, the June 30 debut ofApple Music, and news that the programming languageSwift was becomingopen-source software supportingiOS,OS X, andLinux. The Beer Bash was held at the Yerba Buena Gardens on June 11.Walk the Moon performed there.
This keynote was streamed live on June 8, 2015.
The "Hey Siri, give us a hint" event[128][129] was held at the 7,000-seatBill Graham Civic Auditorium inSan Francisco. Apple announced and previewedwatchOS 2 with native apps; the long-anticipatedApple TV update - withApp Store,Siri Remote andtvOS;iPhone 6S andiPhone 6S Plus with theApple A9,3D Touch, 12MP camera;iOS 9 update coming September 16; andiPad Mini 4 together withiPad Pro with 12.9" Retina display, optional keyboard/cover, and theApple Pencil stylus.OneRepublic performed at the event.[130]
This keynote was streamed live on September 9, 2015. For the first time,Windows users were able to watch it live using Microsoft Edge, the nativeWindows 10 browser.
Apple invited the press media for its event "Let us loop you in" on March 21, 2016, in their own theatre "Town Hall" (at1 Infinite Loop).[131]iPad Pro (9.7-inch), thefirst-generation iPhone SE, CareKit and updates toApple Watch,HealthKit, ResearchKit andtvOS were released.
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
Apple invited the press media and developers for its event on June 13, 2016, atMoscone West to unveil new versions ofiOS,watchOS,tvOS, andmacOS, a revampedApple Music design, and theSwift Playgrounds app - a learning tool for programming.
This keynote was streamed live on June 13, 2016.
Apple hosted a media event on September 7, 2016, with the invitation's tagline "See you on the 7th".[132]iPhone 7 and 7 Plus were announced at the event along with Apple's new wirelessAirPods.iOS 10,watchOS 3 andtvOS 10 were released six days later.Sia performed at the event.[133]
Apple hosted another media event on October 27, 2016, with the tagline "hello again".[134] A new generation ofMacBook Pro and a newTV app was announced at the event.
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
The 2017 Apple WWDC was held from June 5 to June 9 inSan Jose, California, at itsConvention Center. There were multiple hardware announcements at the event. Software announcements includediOS 11,watchOS 4,tvOS 11 andmacOS High Sierra. An all-newsecond generation iPad Pro model was introduced with thinner bezels and a 10.5-inch screen size. It acquired many of the specs from theiPhone 7 and anA10X chip. The iPad Pro 12.9-inch was also refreshed with updated internals. Apple previewed several new Mac models, such as theMacBook,MacBook Pro,iMac, and an all-newiMac Pro and all-newHomePod.
Apple hosted a media event on September 12, 2017, with the tagline "Let's meet at our place". The tagline was a reference to Apple holding its first-ever event at the newly completedSteve Jobs Theater in theApple Park campus.[135] At the event,Apple Watch Series 3,Apple TV 4K,iPhone 8 and 8 Plus, andiPhone X were announced at the event.iOS 11,watchOS 4 andtvOS 11 were released a week later.
Apple hosted a media event on March 27, 2018, with the tagline "Let's take a field trip". It was held at theLane Technical College Prep High School inChicago.[136] TheiPad (6th generation) was announced at the education-focused event.[137]
WWDC 2018 was held from June 4 to June 8 at theSan Jose Convention Center inCalifornia.[138] The announcements at the event includediOS 12,macOS Mojave,watchOS 5, andtvOS 12.[139]Panic! at the Disco performed at the Bash at Discovery Meadow Park.
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
Apple hosted another media event on September 12, 2018, with the tagline "Gather round". It was held at theSteve Jobs Theater in theApple Park campus. TheApple Watch Series 4, theiPhone XS and XS Max, and theiPhone XR were announced at the event.iOS 12,watchOS 5 andtvOS 12 were released five days later.
Apple hosted another media event on October 30, 2018, with the tagline "There's more in the making". It was held at theBrooklyn Academy of Music inBrooklyn,New York City.[140] The newMacBook Air 2018 model,Mac Mini 2018 model, and the 11-inch and 12.9-inchthird generation iPad Pro were announced at the event.
The event closed with a live performance ofLana Del Rey singingHow to Disappear and an edited version ofVenice Bitch from her upcoming albumNorman Fucking Rockwell![141]
Apple hosted a media event on March 25, 2019, with the tagline "It's show time". It was held at theSteve Jobs Theater in theApple Park campus.[142][143]Apple News+,Apple Card,Apple Arcade andApple TV+ were announced at this event.
WWDC 2019 was held from June 3 to June 7 at the San Jose Convention Center in California.[144][145] At the keynote that kicked off the event, Apple announcediOS 13,iPadOS,macOS Catalina,tvOS 13,watchOS 6, a redesignedMac Pro, thePro Display XDR,[146] and the newSwiftUI framework.
WWDC19 hosted over 5,500 attendees, including 350 winners of Apple's student challenge. For the latter, a separate "Scholarship Kickoff" was organized on June 2, before the conference start.[citation needed]
Weezer performed at the "Bash" meetup organized as part of WWDC at Discovery Meadow (located about half a kilometer from the convention center).[citation needed]
Apple hosted a special event on September 10, 2019, with the tagline "By innovation only". It was held at theSteve Jobs Theater in theApple Park campus.Apple TV+ updates,Apple Watch Series 5,iPhone 11,iPhone 11 Pro and 11 Pro Max, and theiPad (7th generation) were announced at the event.iOS 13 andwatchOS 6 were released nine days later.iPadOS andtvOS 13 were also released the following five days.[147]
The event was streamed live onYouTube for the first time, in addition to the usual streaming on Apple's website and through anApple TV channel. This is the most recent Apple event that was held live.[148]
WWDC 2020 was held from June 22 to June 26. Due to theCOVID-19 pandemic, the entire event took place as a virtual conference for the first time.[149] The announcements at the online special event keynote on June 22 includediOS 14,iPadOS 14,watchOS 7,tvOS 14,macOS Big Sur and theMac transition to Apple silicon. The keynote was recorded atApple Park inCupertino, California.
An Apple Event was held on September 15, 2020, with the tagline "Time flies."[150] It took place as a virtual event, pre-recorded atApple Park. Amongst the many announcements include theApple Watch Series 6, theApple Watch SE, the fourth-generationiPad Air, and theiPad (8th generation).iOS 14,iPadOS 14,watchOS 7 andtvOS 14 were released a day later.[151]
An Apple Event was held on October 13, 2020, with the tagline "Hi, Speed." It also took place as a virtual event atApple Park, just like the previous one held on September 15. TheHomePod mini,iPhone 12 mini,iPhone 12,iPhone 12 Pro, andiPhone 12 Pro Max were announced at the event. Preorders for iPhone 12 and iPhone 12 Pro began on October 16 and shipping began on October 23. The iPhone 12 mini and iPhone 12 Pro Max were available for preorder on November 6, and started shipping on November 13.Verizon CEOHans Vestberg appeared alongsideTim Cook to discuss5G.[152][153][154]
An Apple Event was held on November 10, 2020, with the tagline "One more thing." It also took place as a virtual event atApple Park, just like the previous two held on September 15 and October 13. It focused on theApple M1, the new Apple silicon chip,[155] and the newApple silicon-powered models of theMacBook Air,[156]Mac mini,[157] and 13"MacBook Pro.[158]macOS Big Sur was released two days later.[159]John Hodgman appeared in a cameo at the end of the event.
| This sectiondoes notcite anysources. Please helpimprove this section byadding citations to reliable sources. Unsourced material may be challenged andremoved.(April 2024) (Learn how and when to remove this message) |
An Apple Event was held on April 20, 2021, with the tagline "Spring loaded." It took place as avirtual event atApple Park. It revealed a newiPad Pro andiMac with theApple M1 chip,Apple TV 4K,AirTag, and a new purple color option foriPhone 12 and12 Mini, and announced new features foriOS 14.7.
WWDC 2021 was held from June 7 to June 11. As with the previous WWDC in 2020, it took place as a virtual event, with its keynote pre-recorded atApple Park. The announcements at the online special event keynote on June 7 includediOS 15,iPadOS 15,watchOS 8,tvOS 15 andmacOS Monterey.[160]
An Apple Event was held on September 14, 2021, with the tagline "California streaming." It also took place as a virtual event atApple Park and at locations across California. During the event, it revealed theiPad (9th generation) with theApple A13 chip, the newiPad mini with theApple A15 chip, theApple Watch Series 7, and theiPhone 13 mini,iPhone 13,iPhone 13 Pro, andiPhone 13 Pro Max.iOS 15,iPadOS 15,watchOS 8, andtvOS 15 were released six days later.[161] Pre-orders for iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max began on September 17 and shipping began on September 24.
An Apple Event was held on October 18, 2021, with the tagline "Unleashed." It again took place as a virtual event and was livestreamed fromApple Park. During the event, Apple announced anApple Music Voice Plan, new color options forHomePod mini (blue, yellow, and orange, which became available in November),AirPods (3rd generation), and newMacBook Pro 14" and 16".[162][163]MacOS Monterey was released a week later.[164] The new MacBook models have a new design, bringing back previously removed ports, and are powered by Apple'sM1 Pro andM1 Max processors, which replaced theIntel processors in the previous 16" model.[162][163]
An Apple Event was held on March 8, 2022, with the tagline "Peek performance." It was once again held as a virtual event. A newiPhone SE with5G capabilities and an enhanced camera was announced, as well as new "Green/Alpine Green" color options for theiPhone 13 andiPhone 13 Pro.[165] A newiPad Air with theM1 chip and 5G was also announced at the event.[166] A new desktop computer, theMac Studio, was also announced, along with theM1 Ultra chip and the newApple Studio Display, Apple's first consumer-grade monitor since the discontinuation of theApple Thunderbolt Display in 2016.[167][168][169]
WWDC 2022 was held from June 6 to June 10. It took place as a virtual event, although there was a special day at Apple Park on June 6, allowing developers and students to watch the online events together.[170] Software announcements at the online special event keynote on June 6 includediOS 16,iPadOS 16,watchOS 9,tvOS 16 andmacOS Ventura. Hardware announcements included theM2 chip and two Macs based on it, a redesignedMacBook Air and an updated 13-inchMacBook Pro.
After two years of online only events due to theCOVID-19 pandemic, WWDC 2022 was the first in-person Apple Event since WWDC 2019.[171] The opening keynote was still pre-recorded, with a limited number of developers and members of the press invited toApple Park. The viewing occurred at Caffè Macs inside Apple Park, with seating extending outside.[172]
An Apple Event was held on September 7, 2022, with the tagline "Far out." It took place as an in-person event[173] at theSteve Jobs Theater at 10 a.m.PDT, making it the first event conducted in-person since the September 10, 2019 event.[174] It also took place as a virtual event atApple Park and at locations across California, just like the previous one held on March 8. Apple announced theApple Watch Series 8, the second-generationApple Watch SE, the newApple Watch Ultra, the second-generationAirPods Pro, theiPhone 14 andiPhone 14 Plus with theApple A15 chip, and theiPhone 14 Pro andiPhone 14 Pro Max with theApple A16 chip.
WWDC 2023 was held from June 5 to June 9. It took place online with an in-person experience at Apple Park. Hardware announcements at the online special event keynote on June 5 included the 15-inchMacBook Air, the next-generation Mac Studio with dual chipsM2 Max andM2 Ultra, a newly upgradedMac Pro with anM2 Ultra chip, andApple Vision Pro, the newaugmented reality headset which also has dual chipsApple M2, andApple R1. Software announcements also includediOS 17,iPadOS 17,macOS Sonoma,watchOS 10,tvOS 17, and thevisionOS operating system for the Apple Vision Pro.[175][176]
An Apple event was held on September 12, 2023, with the tagline "Wonderlust." It took place online with an in-person experience at Apple Park on September 12, 2023, at 10 a.m.PT. Apple announced Apple Watch Series 9, Apple Watch Series Ultra 2,iPhone 15, iPhone 15 Plus,iPhone 15 Pro, and iPhone 15 Pro Max. The entire iPhone 15 lineup switched toUSB-C, replacing theLightning port (originally introduced in 2012) which started off with iPhone 5 and ended with the iPhone 14 series making them the last iPhones to use the Lightning port, being said in October 2022 to comply with the new EU regulations.iOS 17,iPadOS 17,watchOS 10 andtvOS 17 were released six days later, on September 18.[177]
An Apple event was held on October 30, 2023, with the tagline "Scary fast.", at 5 p.m.Pacific Standard Time, making it Apple's first nighttime event.[178][179] It introduced MacBook Pro models and an iMac withApple M3 family chips.[180][181] It was Apple's first digital event to be shot oniPhone.[182]
An Apple event was held on May 7, 2024 at 7:00 amPacific Standard Time with the tagline "Let loose." The event focused mainly oniPads, including the introduction of theiPad Pro (7th generation) with the newM4 chip, theiPad Air (6th generation),Magic Keyboard 2 andApple Pencil Pro.[183][184]
WWDC 2024 was held from June 10 to June 14. It took place online with an in-person experience at Apple Park.[185] Apple announcediOS 18,iPadOS 18,watchOS 11,tvOS 18,visionOS 2,macOS Sequoia, and itsApple Intelligence system for artificial intelligence.[186][187]
An Apple event was held on September 9 at 10:00 amPacific Time with the tagline "It's Glowtime."[188] Apple unveiled theiPhone 16 with theA18 chip, theiPhone 16 Pro with theA18 Pro chip, AirPods 4, Apple Watch Series 10 and other products at their event.[189]
WWDC 2025 was held from June 9 to June 13, with an online event and an in-person experience from Apple Park.[190] Apple announcediOS 26,iPadOS 26,macOS Tahoe,watchOS 26,tvOS 26 andvisionOS 26. These new updates all have the version number 26, being named after the next year, and the newLiquid Glass redesign.[191]
An Apple event was held on September 9 at 10:00 amPacific Time with the tagline "Awe dropping."[192] The event introduced theiPhone 17,iPhone 17 Pro and Pro Max as well as a thinneriPhone Air, all with a newA19 series of chips. Apple also introduced an Apple Watch Series 11 alongside a third-generation Apple Watch SE and Apple Watch Ultra, as well as third-generation AirPods Pro.[193][194]
| Products |
| ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Services |
| ||||||||||||||||||
| Companies |
| ||||||||||||||||||
| Design andmarketing | |||||||||||||||||||
| Legal issues and labour relations | |||||||||||||||||||
| Related | |||||||||||||||||||
| People |
| ||||||||||||||||||
| |||||||||||||||||||
