Movatterモバイル変換


[0]ホーム

URL:


Jump to content
WikipediaThe Free Encyclopedia
Search

Linktree

From Wikipedia, the free encyclopedia
Reference landing page service
Linktree
A combination of a house and two trees.
Developer
  • Alex Zaccaria
  • Anthony Zaccaria
  • Nick Humphreys
  • Bolster Creative PTY LTD
TypeSocial media link in bio landing page
StatusActive
Members50 million
Pricing modelFreemium
Websitelinktr.ee/s/about

Linktree is afreemium[1]social mediareference landing page[2] developed by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, headquartered inMelbourne,[3]Australia.[4] Founded in 2016, it serves as alanding page for a person or company's entire associatedlinks in social media, which rarely allows linking to multiple sites.[5] The site was inspired by the developers' annoyance with social media that cannot or do not allow multiplehyperlinks.[6]

History

[edit]

Linktree was established in 2016, out of annoyance regarding social media that do not allow multiple hyperlinks in profiles.[6] The site was created in six hours.[6] It is reported to have gained 3,000 users overnight,[when?] which caused theserver tocrash due to overload.[6] In 2018,Instagram banned the site[7] due to "spam", although it was lifted and Instagram issued an apology.[6] In December 2018, the number of users reached 1 million, then 3 million by the end of 2019. By October 2020, Linktree had gained more than 8 million users.[8][9]

As of March 2021, the number of users reached nearly 16 million, with an increase of 300% over the previous year.[10]

In August 2021 Linktree announced the acquisition of smart link provider Odesli to become a "one-stop-shop" for musicians seeking to monetize their art.[11]

Features and subscriptions

[edit]

Linktree is afreemium service: it is free, but also offers a 'Pro' subscription launched in April 2017,[6] which gives more benefits, such as more customization options, more detailed analytics,email sign-up integration, removal of the Linktree logo, etc.[12] Users can upload as many links as they wish despite not subscribing.[13] Pro analytics allows users to view theirclick-through rates. Both offerings allow users to create a personalized and customizable page, that houses all social media links and official websites. Linktree also partnered withAmazon, allowing users to upload their Amazon store profile as anaffiliate link.[14] Amid theGeorge Floyd protests, Linktree allowed users to adopt a 'SupportAnti-Racism' icon, which pops a tab linking visitors to articles to further understandracism, organizations to donate to, and places to protest.[clarification needed]

Accolades

[edit]

In 2019, Linktree was included inCNBC's 'Upstart 100' list of "brightest, most intriguing, youngstartups promising to become the great companies of tomorrow."[15] In March 2020,Fast Company placed Linktree as fourth place in the 'Most Innovative Companies of 2020' list in the 'Social media' category for "making Instagram's 'link in bio' into a sleek menu for sharing articles,merch, or paid partnerships."[3] For comparison's sake, in that year the first place wasCameo and the thirdPinterest; while the fourth place of other years[16] wereReddit (2018 and 2021),Are.na (2019) andGenies, Inc. (2022).

Instagram ban

[edit]

It is reported that Linktree, started as a link-in-bio tool forInstagram, was banned from Instagram in 2018,[7] since it is noted as "breaking the community standards," specifically as a spam website.[6][17] Linktree stated that they were "working on it" with their "representatives on Instagram."[17] This ban was lifted after thousands of users advocated on Linktree's behalf. Although the ban was lifted and Instagram issued an apology,[12] as of March 2021, Instagram accounts for less than 40% of Linktree's profile traffic.[18]

Funding

[edit]

On October 27, 2020, Linktree announced that it had received US$10.7 million in Series A financing from Airtree Ventures and Insight Partners. The funding is the company's first from an institutional investor.[8] On March 26, 2021, Linktree announced the closing of a $45M Series B financing round. The round was co-led by Index Ventures and Coatue, with participation from returning investors Airtree Ventures and Insight Partners.[19]After raising $110M in January 2022, and offering to pay its employees $6,000 in a yearly bonus, the company announced it would fire 17% of its workforce citing changing dynamics. It did not reveal cash on hand.

See also

[edit]

References

[edit]
  1. ^"Linktree Review: Advantages, Disadvantages, Alternatives & How To Use".RecentHub. 2020-06-01.Archived from the original on 2020-12-19. Retrieved2020-07-13.
  2. ^"Social Media Landing Pages: The Best Link in Bio is Your Own".Nexcess. Retrieved2023-04-19.
  3. ^ab"The 10 most innovative social media companies of 2020".Fast Company. 2020-03-10.Archived from the original on 2020-12-19. Retrieved2020-07-13.
  4. ^"About Linktree™ | The Linktree Story".Linktree.Archived from the original on 2020-12-19. Retrieved2020-07-15.
  5. ^Ford, Brooke (2020-07-01)."Linktree Review 2020 | What Is It? Is It Worth It? Should You Get It?".Gain More Followers.Archived from the original on 2020-12-19. Retrieved2020-07-13.
  6. ^abcdefgZaccaria, Alex (2020-06-06)."Bootstrapped and Global from Day One: The Story of Linktree".Archived from the original on 2025-02-26.
  7. ^abErica."Why You Should Stop Using Linktree & How to Create Your Own in Squarespace".Big Cat Creative.Archived from the original on 2025-02-26. Retrieved2020-07-15.
  8. ^ab"Linktree raises $10.7M for its lightweight, link-centric user profiles".TechCrunch. 26 October 2020.
  9. ^Carman, Ashley (2020-09-22)."The links that do it all, and the scrappy startups that power them".The Verge. Retrieved2021-06-11.
  10. ^Swant, Marty."The URL Renaissance: Linktree Raises $45 Million To Fuel 'Link In Bio' Social Commerce".Forbes. Retrieved2021-06-11.
  11. ^Maskiell, Lois (19 August 2021)."Linktree acquires Odesli in a bid to become a "one-stop shop" for artists".Forbes. Retrieved26 February 2025.
  12. ^ab"Is Linktree Safe? Or Are There Better Alternatives?".Socialfollow. 2019-12-28.Archived from the original on 2020-12-19. Retrieved2020-07-13.
  13. ^T., Danylo (2024-12-23)."Linktree. The best link in bio tools".Wisery. Retrieved2025-02-26.
  14. ^Andress, Lina (2020-03-31)."Linktree Review: Share Links Limitlessly (Real Pros & Cons)".HowSociable.Archived from the original on 2020-12-19. Retrieved2020-07-13.
  15. ^Spiegel, David (2019-11-12)."100 of the world's most promising start-ups to watch in 2019".CNBC.Archived from the original on 2020-12-19. Retrieved2020-07-13.
  16. ^Chronologically:
  17. ^ab"We've been notified of an issue with Instagram..."Linktree (Twitter). 2018-06-13.Archived from the original on 2020-12-19. Retrieved2020-07-13.
  18. ^Waters, Cara (2021-03-25)."Afterpay's Nick Molnar backs social media startup Linktree in $59m raising".The Sydney Morning Herald.Archived from the original on 2023-04-16. Retrieved2021-06-11.
  19. ^"'Link-in-bio' company Linktree raises $45M Series B for its social commerce features".TechCrunch. 26 March 2021. Retrieved2021-04-07.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Linktree&oldid=1280633197"
Categories:
Hidden categories:

[8]ページ先頭

©2009-2025 Movatter.jp