 | |
 | |
| Industry | Petroleum |
|---|---|
| Founded | 1995 |
| Founder | David Golberger David Wieland |
| Headquarters | , Australia |
Number of locations | 284 (2022) |
| Parent | Viva Energy |
| Website | www.libertyoil.com.au |
Liberty Oil is an Australianpetroleum distributor and retailer. It is owned and operated byViva Energy who also ownShell,Reddy Express,OTR. It is known as a subsidiary ofViva Energy.
Liberty Oil was founded in 1995 by David Goldberger and David Wieland, who had previously foundedSolo in 1974, before selling it toAmpol in 1989. Goldberger and Wieland had been subject to a ten yearnon-compete clause however this was ruled void by theTrade Practices Commission when Ampol merged with Caltex.[1]
In July 2001, Liberty leased 69 of its sites toWoolworths which were rebranded asWoolworths Plus Petrol.[2][3] At this stage it had an 8% market share of the Australian petrol market.[4][5]
In August 2014,Viva Energy purchased a 50% shareholding, taking full ownership in February 2019.[6][7][8][9] As part of Viva Energy taking full ownership, Liberty Oil Convenience was established as a newjoint venture to operate the existing Liberty retail network with Viva Energy owning 50% (non-controlling), and Goldberger and Wieland the balance.[10] Viva will gain rights to fully acquire the joint venture in 2025.[11]
As Viva Energy also operatesShell-branded stations in Australia, Liberty accepts the Shell Card used in Shell stations.[12] As of October 2022[update], it operates 284 service stations.[13]
Media related toLiberty Oil at Wikimedia Commons