Lee Seung-hoon | |
|---|---|
Lee in 2018 | |
| Born | (1992-01-11)January 11, 1992 (age 33) Dongnae District,Busan, South Korea |
| Occupations |
|
| Musical career | |
| Genres | |
| Instrument | Vocals |
| Years active | 2014–present |
| Labels | YG |
| Member of | |
| Website | yg-winner |
Musical artist | |
| Korean name | |
| Hangul | 이승훈 |
| Hanja | 李昇勳 |
| RR | I Seunghun |
| MR | I Sŭnghun |
| Signature | |
Lee Seung-hoon (/iːsʊŋhuːn/;Korean: 이승훈; born January 11, 1992), alsoknown by the mononymHoony, is a South Korean rapper and dancer. His musical career began in 2011 as a contestant in thefirst installation ofK-pop Star (2011–2012); where he caught the attention ofYG Entertainment CEOYang Hyun-suk and was signed under his agency.[1] Lee debuted withWinner on August 17, 2014, after the band competed and were titled as the victors ofWIN: Who is Next (2013), and as a soloist on July 15, 2024.
Lee Seung-hoon was born on January 11, 1992, inDongnae District,Busan, South Korea, as the youngest succeeding two daughters.[2] His father's absence in Lee's childhood was prominent due to his occupation as a businessman based in Vietnam.[3][4] His eldest sister had also moved toSeoul when he was a child.[5] Lee pursued dance at a young age and became adamant to joinYG Entertainment since his enrollment in high school; however, his interest in dance resulted in severe back pains and restricted Lee to choreograph when it occurred. Lee relied onacupuncture as treatment for his nerves along his spine that suffered from irritation.[6][7]
20-year-old Lee (Korean age) moved to Seoul after he completed his secondary education as an attempt to enter the music industry.[8] His motivation heightened after he witnessedHoya ofInfinite, a fellow peer in dance from his hometown, accomplish his dreams.[8] Lee then formed the dance team "Honest Boys" (바른아이들;Bareun aideul) with friends from Busan and showcased their performances on the streets of Seoul. The trio auditioned for thefirst installation ofKorea's Got Talent (2011) and was soon eliminated from thetalent show at the preliminaries.[9] He further auditioned for entertainment companies but did not succeed.[8] Lee joined a choreography team in which he became its team leader and created a dance routine forG-Dragon ofBig Bang and hisflash mob performance forBean Pole and their campaign in 2011.[10]
In his final attempt at pursuing his goal, Lee successfully auditioned for theinaugural season ofK-pop Star (2011–2012), a music audition program.[8] He received attention for renting a fourpyeong (13.22square metre) room one minute away fromYG Entertainment, home to his favorite artists.[8][11] His creativity and wittiness also stood out to many – displayed in the cover performance ofDynamic Duo's "Father" (아버지;Abeoji).[1][12] The hip-hop duo credited Lee for his contribution in ushering more attention to their songs than its initial success bringing in more profit.[13] Namely,G-Dragon andPsy expressed their interest and added they were watching him and his stage.[11][14]BoA voiced her desire to work with him whileJYP Entertainment CEOPark Jin-young stated Lee was the only contestant he viewed as a "true artist".[15] Moreover,K.Will noted his stages were the most inspirational apropos of it.[16] He overall placed fourth behindPark Jimin,Lee Hi andBaek A-yeon.[17] His newfound rise followed an appearance onStrong Heart, performance at Youth Festival inSeoul and photographed for a spread entitled "Boys Like Girls" inVogue Girl Korea for the month of June with K-pop Star contestantJae Park.[17][18] He and Lee Hi signed an exclusive contract with YG Entertainment and was situated into itstrainee system in May.[1]

On February 25, 2013, YG Entertainment CEOYang Hyun-suk stated Lee would shine best in aboy band contrary to as a soloist thus his preparation for debut in their upcoming team; however, he participated as a contestant forWIN: Who is Next? (2013) which involved two assembles consisting of male trainees under the label (A and B) who would battle for the chance to debut by series end after embarking on a one-hundred day journey.[19][20][unreliable source?] Lee was placed in "Team A" withKim Jin-woo,Song Min-ho,Kang Seung-yoon andNam Tae-hyun.[21] In the series finale, Team A had won the show and would debut under the name "Winner".[22] Lee made his official debut with the five-piece band on August 17, 2014, with the studio album entitled2014 S/S.[23] The band's success upon debut was recorded as "unprecedented" by Korean media outlets and were dubbed as "monster rookies".[24]
Amidst his activities with the band, Lee ventured into entertainment in which his credits includeEat, Sleep, Eat: Krabi (2016) withBaek Jong-won andGong Seung-yeon,[25]Mimi Shop (2018) with the inclusion of labelmateSandara Park,[26] andLaw of the Jungle in Mexico (2018).[27] He also served as the youngest dance mentor inDancing High (2018) and enriched the knowledge of teens in South Korea by assisting them to thrive as dancers as they competed in teams in prospect of winning dance lessons in theUnited States.[28] His credits further extends toAwesome Feed (2018),[29]Door-to-Door Salesmen (2020) onYouTube,[30] andI Want to Be a Celebrity (2022).[31]

On October 17, 2022, Lee launched his personal YouTube channel "This Seunghoon, That Seunghoon" and uploaded his first video to reach out to his fans and "address the gap between human Lee Seunghoon and idol Lee Seunghoon" and "reveal absolutely everything".[32][unreliable source?][33]
On February 28, 2023, it was announced that Lee was confirmed to be cast in the stage musicalDream High as one of the lead character roles, Song Sam-Dong, along with actorEum Moon-suk andSF9 member Yoo Taeyang. This musical is based on a 2011 KBS2 drama of the same name.[34]
On June 19, 2024, YG Entertainment announced that Lee Seunghoon was in the final stages of production for his debut album. On July 15, 2024, he released his first EP entitled My Type, with its lead single, "My Type" (딱 내 스타일이야). Lee took part as the album's main producer, demonstrating his exceptional producing skills, writing and composing all the tracks himself.[35]
On basis of hismandatory military service, Lee enlisted on April 16, 2020, and served his training at the Nonsan Army Training Center for four weeks prior to fulfilling his military duty as a public service worker.[36] Lee was discharged from his duties on January 14, 2022, after he completed one year and seven months of his enlistment.[37][33]
As a dancer, Lee's style is considered more relaxed compared to the usual vigorous movements found in most idols, as he puts more detailed elements in his choreography with accordance to its lyrics or sound. He is also viewed as a versatile dancer and choreographer due to his ability in executing various genres in his dance routine. Lee has often been cited as an "idea bank" and "genius choreographer" in which his stages encompassed creativity and uniqueness.[38] 1Million Dance Studio CEO and choreographer Lia Kim expressed Lee knew many dancing techniques given the long period of time he has been dancing for.[39] Kwon Young-deuk ofYGX stated Lee fully immerses himself and "feels" the dance and also learns choreography the fastest in YG Entertainment.[40]
ForWinner, Lee has choreographed their debut lead singles "Empty" (공허해;gongheohae) and "Color Ring" from2014 S/S and "Fool" fromFate Number For – which he created and finalized within five hours.[41][42]

In September 2017, Lee and his bandmateMino were chosen as the influencers most suited in becoming ambassadors of the luxury brand,Burberry, appointed by its previous creative officerChristopher Bailey as they exhibited a "Viktor Horsting & Rolf Snoeren-like approach to haute couture". Both were labelled as winning front row looks and acquired advance access to the Burberry Spring 2018 collection two days after they landed atHeathrow Airport inLondon.[43] In the fashion event, the London-based modelling agency AMCK Models' director and head scout, Patrick Egbon-Marshall gave Lee the sobriquet "Red King" and showed interest to scout him as a model to the agency.[44]
Within his publicized acts, Lee and his fans accomplished 2,220 kg of rice wreaths for the press conference ofDancing High (2018) of which the fans supplied 500 kg of its total.[38] Lee chose to distribute the rice to elderlies of low-income who lived alone and to the disabled.[38] He is also recognized as a regular donator alongside YG Entertainment and his fans forKorea Animal Rights Advocates (KARA).[38]
| Title | Details | Peak chart positions | Sales |
|---|---|---|---|
| KOR [45] | |||
| My Type |
| 18 |
|
| Title | Year | Peak chart positions | Sales | Album | |
|---|---|---|---|---|---|
| KOR [47] | KOR Hot [48] | ||||
| As lead artist | |||||
| "My Type" (딱 내 스타일이야) | 2024 | —[a] | — | — | My Type |
| Other charted songs | |||||
| "Mother's Doenjangguk" (어머니의 된장국) | 2012 | 35 | — |
| SBS K팝 스타 TOP6 |
| "Ma Boy 2" (일렉트로보이즈)(withBaek A-yeon) | 50 | 67 |
| SBS K팝 스타 Special No.3 | |
All song credits are adapted from theKorea Music Copyright Association's database, unless otherwise noted.[52]
| Year | Song | Album | Lyricist | Composer | ||
|---|---|---|---|---|---|---|
| Credited | With | Credited | With | |||
| 2019 | "Flamenco" | Cross | – | Diggy, Kang Uk Jin | ||
| 2020 | "Serenade" (세레나데) | Remember | Kang Uk Jin | |||
| 2024 | "My Type" (딱 내 스타일이야) | My Type | Mino, Where The Noise | The Muze, Dee.P, Where The Noise | ||
| "Thinkin' Bad Thimgs (나쁜 생각) | – | Kang Uk Jin, Diggy | ||||
| "Do Re Mi Fa Sol" (도레미파솔) | Where The Noise | Kang Uk Jin, Where The Noise, Diggy | ||||
| "Brother and Sister" | Jared Lee | Blood Circle, Jared Lee, Dee.P, Kim Uiju | ||||
| Year | Song | Album | Lyricist | Composer | ||
|---|---|---|---|---|---|---|
| Credited | With | Credited | With | |||
| 2013 | "Go Up" | WIN: Who Is Next 'Final Battle' | Mino,Kang Seung-yoon | – | ||
| "Just Another Boy" | Mino,Nam Tae-hyun,Teddy | |||||
| 2014 | "Color Ring" (컬러링) | 2014 S/S | Mino, Kang Seung-yoon | |||
| "Don't Flirt" (끼부리지마) | Ham Seung-cheon, iHwak, Mino, Kang Uk Jin | |||||
| "But" (사랑하지마) | Mino, Nam Tae-hyun | |||||
| "Different" | Mino, Kang Seung-yoon | |||||
| "Smile Again" | ||||||
| 2016 | "Baby Baby" | EXIT: E | Mino, Nam Tae-hyun | |||
| "Sentimental" (센치해) | ||||||
| "Immature" (철없어) | Mino, Kang Seung-yoon | |||||
| 2017 | "Really Really" | Fate Number For | ||||
| "Love Me Love Me" | Our Twenty For | |||||
| "Island" | Mino, Kang Seung-yoon,Bekuh Boom | |||||
| 2018 | "Everyday" | Everyday | Mino, Kang Seung-yoon | |||
| "Air" | ||||||
| "La La" | ||||||
| "For" (애 걔) | ||||||
| "Luxury" (사치) | ||||||
| "Movie Star" | ||||||
| "Hello" (여보세요) | Mino, Millenium | |||||
| "Special Night" | Mino | Kang Seung-yoon, Airplay | ||||
| "Have A Good Day" (KR) | – | |||||
| "Raining" (KR) | Kang Uk-Jin | |||||
| "Millions" | Millions | Mino, Kang Seung-yoon | – | |||
| 2019 | "Ah Yeah" (아예) | We | ||||
| "Mola" (몰라도너무몰라) | ||||||
| "Zoo" (동물의왕국) | Mino | |||||
| "Boom" | Mino, Kang Seung-yoon | |||||
| "Everyday" (remix) | ||||||
| "First Love" (2019) (첫사랑) | Mino, Jeon Hae-seong, Airplay | |||||
| "Soso" | Cross | Mino, Kang Seung-yoon | ||||
| "OMG" | ||||||
| "Dress Up" (빼입어) | ||||||
| "Don't Be Shy" (끄덕끄덕) | Mino | |||||
| 2020 | "Just Dance" (막춤) | Remember | Mino, Kang Seung-yoon | |||
| "Teaser" | ||||||
| "Well" | ||||||
| "My Bad" | Mino | |||||
| 2022 | "10 Min" (10분) | Holiday | Kang Seung-yoon, Mino | |||
| "Holiday" | ||||||
| "Sweet Home" (집으로) | ||||||
| "Family" | Kang Seung-yoon, Mino, Ahn Young-joo ,Young | |||||
| "Little Finger" (새끼손가락) | Kang Seung-yoon, Mino | |||||
| Year | Artist | Song | Album | Lyricist | Composer | ||
|---|---|---|---|---|---|---|---|
| Credited | With | Credited | With | ||||
| 2017 | Sechs Kies | "Back Hug" (백하그) | Another Light | Mino,Eun Ji-won, Bigtone, Min Yeon-jae | – | ||
| Year | Title | Role | Notes | Ref. | |
|---|---|---|---|---|---|
| English | Korean | ||||
| 2011–2012 | K-pop Star | K팝 스타 | Contestant | Season 1; placed 4th overall | [53] |
| 2013 | WIN: Who Is Next? | 윈: 후 이즈 넥스트 | Team A member; formation of Winner | [20] | |
| 2016 | Eat Sleep Eat in Krabi | 먹고 자고 먹고 끄라비 편 | Cast member | withGong Seung-yeon | [54] |
| 2018 | Mimi Shop | 미미샵 | Guest (Episodes 2–3); Intern (Episodes 11–15) | [26] | |
| Law of the Jungle in Mexico | 정글의 법칙 멕시코 | Episodes 320–324 | [55] | ||
| Dancing High | 댄싱하이 | Mentor | — | [56] | |
| Awesome Feed | 어썸피드 | Cast member | [29] | ||
| 2022 | I Want to Be a Celebrity | 셀럽이 되고 싶어 | [31] | ||
| My House Sangjeon (Boss Pet) | 우리집 상전 | [57] | |||
| 2022–2023 | Adventure by Accident | 태어난 김에 세계일주 | Panelist | Seasons 1–3; Episode 3 onward | [58] |
| Year | Title | Role | Notes | Ref. | |
|---|---|---|---|---|---|
| English | Korean | ||||
| 2020 | Door-to-Door Salesmen | 방문판매단 | Cast Member | withKwon Hyun-bin andJang Su-won | [30] |
| 2022 | Saturday Night Live Korea | SNL 코리아2 | Host | Season 2 – Episode 12 | [59] |
| Year | Title | Artist | Length | Ref. |
|---|---|---|---|---|
| 2013 | "Somebody" | 15& | 3:20 | [60] |
| Year | Network | Title | Ref. |
|---|---|---|---|
| 2022 | KBS Cool FM | Station Z: Lee Seunghoon's Special Night | [61] |
| Year | English title | Korean title | Role | Ref. |
|---|---|---|---|---|
| 2023 | Dream High | 드림하이 | Song Sam-dong | [34] |
| Award ceremony | Year | Category | Nominee(s)/work(s) | Result | Ref. |
|---|---|---|---|---|---|
| Fashionista Awards[b] | 2017 | Best Fashionista – SNS Icon | Lee Seung-hoon | Won | [62] |
| Seoul Music Awards | 2025 | R&B / Hip-hop Award | Nominated | [63] |