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 Headquarters in Turin, Italy | |
| Company type | Private |
|---|---|
| Industry | Retailcoffee |
| Founded | 1895; 130 years ago (1895) Turin, Italy |
| Founder | Luigi Lavazza |
| Headquarters | Turin, Italy |
Key people | Giuseppe Lavazza (president) Antonio Baravalle (CEO) |
| Products | Whole beancoffee Merchandise |
| Revenue | 1,473,000,000 euro (2015)  |
| 68,000,000 euro (2023) | |
Number of employees | 3,800 (2018[1]) |
| Website | lavazza |
Luigi Lavazza S.p.A. (Italian:[luˈiːdʒilaˈvattsa]), shortened and stylized asLAVAZZA, is an Italian manufacturer ofcoffee products. Founded inTurin in 1895 byLuigi Lavazza, it was initially run from a smallgrocery store at Via San Tommaso 10. The business (Italian:S.p.A.) is currently administered by the third and fourth generations of the Lavazza family.
Lavazza imports coffee from around the world, includingBrazil,Colombia,Guatemala,Costa Rica,Honduras,Uganda,Indonesia, theUnited States andMexico.
Branded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee-purchasing families in Italy choose Lavazza.[2] Among its offerings today are products such as Qualità Oro, Qualità Rossa, Club, Espresso Italiano, Espresso Barista Perfetto, Caffè Crema, Gran Aroma, Super Crema, Gran Crema, Crema e Gusto, Crema e Aroma, Top Class, Grand'Espresso, Dek (decaffeinated) and coffee capsulesA Modo Mio, "Espresso Point" andLavazza Blue. Lavazza also produces Nespresso Compatible Capsules (NCC).
Only one out of ten Lavazza production companies have thefairtrade certification according to their 2020 sustainability report.[3]
The company operates a number of retail coffee shops ("Il Caffè di Roma" and "Espression"). The shops offer traditional coffee drinks as well as whole bean and ground coffee for home use.
Lavazza, established in Turin, Italy, in 1895, has been owned by the family of the same name for four generations. The world's seventh-ranking coffee roaster, Lavazza has a market share by sales of over 36% in Italy, 3,800 employees and revenue of €2.24 billion (2019).[4] The company has six production sites, three in Italy and three abroad, and operates through associated companies and distributors in more than 90 countries. Lavazza exports 46% of its production. Lavazza credits itself with inventing the concept of blending, "the art of combining different types of coffee from different geographical areas", in its early years and claims this as a distinctive feature of all its products.
Lavazza acquired the Carte Noire and Merrild brands fromJacobs Douwe Egberts in February 2016.
Lavazza purchased an 80% stake in Canadian-based Kicking Horse Coffee in May 2017.[5]
Lavazza bought the drinks division ofMars UK in 2018 for $650m.[6]
In 2019, with PepsiCo, Lavazza launched cannedready-to-drink cappuccino in Europe.[7]
A lawsuit was filed in 2019 alleging Lavazza brought falseintellectual property lawsuits against American resellers onAmazon.com in an attempt to prevent them from reselling products.[8]
In November 2022, it was announced Lavazza had acquired theFrench coffee roaster, distributor and services supplier, MaxiCoffee.[9]
Lavazza became a sponsor ofLiverpool F.C. in 2018.[10] and theWilliams Racing team inFormula One, as they are a personal sponsor with CanadianNicholas Latifi.[11][12] Also through the agreement reached in September 2020, Lavazza became the official coffee brand used byJuventus FC.[13]
"Luigi Lavazza S.p.A." is present in over 90 countries with more than 20 offices and manufacturing plants in Italy and the rest of the world. In Turin, in Via Bologna, was recently inaugurated "Nuvola",[14] the new Lavazza Headquarters. The "Nuvola" project is the work ofCino Zucchi Architetti and is at the heart of the recent qualification of theAurora district. In addition to Turin, Luigi Lavazza S.p.A. has 12 other European offices and is also present in the United States,[15] Australia,[16] South America, India (with two locations) and Morocco.
Currently, the Lavazza Group includes 21 companies and international offices, including the Turinese Headquarter "Nuvola" and San Tommaso 10, the same old store in Via San Tommaso owned by Luigi Lavazza in late 1800.
| Country | City | Legal Name |
|---|---|---|
| Italy | Turin | LUIGI LAVAZZA S.p.A.[17] |
| Argentina | Buenos Aires | Lavazza Argentina S.A. |
| Australia | Melbourne | Lavazza Australia Pty Ltd.[18] |
| Austria | Wien | Lavazza Kaffee GmbH |
| Brazil | Rio de Janeiro | Lavazza do Brasil Ind. E Com. Ltda |
| Bulgaria | Sofia | Onda Coffee Break AD |
| Denmark | Fredericia | Lavazza Denmark |
| France | Noisy Le Grand - Cedex | Lavazza France S.A.S. |
| Germany | Frankfurt | Luigi Lavazza Deutschland GmbH |
| India | Chennai | Fresh & Honest Cafe Ltd. |
| India | New Delhi | Barista Coffee Company Limited |
| Italy | Turin | Cofincaf |
| Italy | Segrate (Milan) | Ercom SPA |
| Italy | Turin | San Tommaso 10 |
| Morocco | Casablanca | Lavazza Maroc (SARLAU) |
| Netherlands | Oostzaan | Bluespresso B.V. |
| Nepal | Pokhara | Coffee Culture Cafe Pvt Ltd |
| Portugal | Porto Salvo | Sogefran S.A. |
| Spain | Barcelona | LAVAZZA ESPAÑA |
| Sweden | Stockholm | Lavazza Sweden AB |
| United Kingdom | Uxbridge | Lavazza Coffee (UK) Ltd.[19] |
| United States | New York | Lavazza Premium Coffees Corp.[20] |
The Lavazza Group has three main manufacturing plants in Italy: Turin, the first historical manufacturing plant;Gattinara, where Lavazza A Modo Mio, Lavazza Espresso Point and Lavazza Bluecapsules are produced; and inPozzilli where decaffeinated coffee is made for worldwide distribution. Other manufacturing plants are located in France, India, and Brazil.[21]
| Country | City |
|---|---|
| Italy | Turin |
| Italy | Pozzilli (Isernia) |
| Italy | Gattinara (Vercelli) |
| France | Lavérune |
Since 1991, Lavazza has produced the "Lavazza Calendar", featuringfashion photography from some of the world's leading photographers. The calendar is not available for purchase. Contributors have includedAnnie Leibovitz in 2009,David LaChapelle in 2002,Helmut Newton in 1993 and 1994,Ellen Von Unwerth in 1995,Eugenio Recuenco in 2007,Erwin Olaf in 2005, andPlaton in 2018.[22][23][24] The calendar has become a showpiece of conceptual fashion photography.[25]
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45°04′50″N7°41′33″E / 45.0805934°N 7.6924621°E /45.0805934; 7.6924621
