 | |
| Company type | Subsidiary |
|---|---|
| Industry | Personal care |
| Founded | 1996 |
| Founder | Laura Mercier |
Key people | Diane H. Kim, President |
| Products | Cosmetics andskin care |
| Parent | Orveon Global Ltd |
| Website | lauramercier.com |
Laura Mercier Cosmetics is a French andAmericancosmetics andskin care line that was founded in 1996 by celebritymakeup artistLaura Mercier.[1]
Mercier teamed up withJanet Gurwitch in 1996 to launch the cosmetics line.[2] Laura Mercier remains active in the brand, deeply involved in the product development and creative direction of the brand.
The company was acquired byAlticor in 2006 and later by Shiseido Americas Corp. in 2016, though Mercier remained closely involved throughout both transitions.[2][3]
From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to theWall Street Journal.[4] The brand became known for its focus on products to create what it calls the "flawless face",[5][6] a concept derived from Mercier's reputation for promoting naturalistic makeup. In 2012, it became the official cosmetics brand of the second season ofProject Runway All Stars.[7]