| Current position | |
|---|---|
| Title | Athletic director |
| Team | Missouri |
| Conference | SEC |
| Biographical details | |
| Born | Manhattan, Kansas, U.S. |
| Playing career | |
| 1990–1994 | Kansas State |
| Administrative career (AD unless noted) | |
| 1995–1997 | Texas (GA) |
| 1997–2002 | Missouri (assistant) |
| 2002–2003 | Iowa State (associate athletics director) |
| 2010–2015 | Kansas State (associate athletics director) |
| 2015–2017 | Kansas State (deputy athletic director) |
| 2017 | Kansas State (interim athletic director) |
| 2017–2019 | Florida (associate athletics director) |
| 2019–2024 | Memphis |
| 2024–present | Missouri |
Laird Veatch is an American university sports administrator who is currently the athletic director at theUniversity of Missouri. Veatch was previously the athletic director at theUniversity of Memphis.
Veatch was born inManhattan, Kansas, where he attendedManhattan High School.[1] While in Manhattan, Veatch played baseball, basketball, football, and track.[1] Veatch attendedKansas State University, where he played football and was a captain for the football team his senior year.[2]
Veatch started his administrator career at theUniversity of Texas, where he assisted with the development program and external affairs while earning his master's degree.[3] In 1997, Veatch began working at theUniversity of Missouri, eventually as the assistant director of development.[4] In his first stint at Missouri, Veatch managed the Tiger Scholarship Fund.[5] After a one-year stint atIowa State University, Veatch joinedLearfield Sports in 2003.[6] Veatch started as general manager of Mizzou Sports Properties before becoming vice president for Learfield inMissouri from 2006 to 2010.[7] Veatch rejoined the collegiate world in 2010 as an associate director for his alma mater, Kansas State.[1] He later became deputy athletic director in 2015[8] and interim athletic director in 2017 after the previous athletic director,John Currie, left for theUniversity of Tennessee.[9] During his time at Kansas State, Veatch oversaw an $85 million renovation to the west side ofBill Snyder Family Football Stadium and the construction of a $60 million football training complex.[10] In 2017, Veatch joined theUniversity of Florida as an executive associate athletic director.[11] While at Florida, Veatch oversaw renovations for the university's softball stadium, and the construction of both a new baseball stadium and an athletic facility for football.[12]
In 2019, Veatch became the athletic director for theUniversity of Memphis.[13][14] While at Memphis, Veatch hiredRyan Silverfield as head coach for theMemphis Tigers football team.[15] Additionally, Veatch oversaw the beginning of a $200 million renovation forSimmons Bank Liberty Stadium, which is set to be completed in 2025.[16][17] Veatch placed importance on securingNIL deals while at Memphis,[18] concerned about the possibilities of players leaving for wealthier programs.[19][20] One of the deals Veatch helped secure was a $25 million deal withFedEx.[21][22]
In 2024, Veatch returned to the University of Missouri as athletic director.[23][24] Veatch hired some of his colleagues at Memphis for positions at Missouri upon his arrival.[25] Veatch listed his goals at Missouri to be "boost revenue without limiting expenses" and to achieve a higher level of financial independence from theSEC along with a larger budget surplus.[26][27]
Veatch received hisbachelor's degree from Kansas State in 1995 in business administration and his master's degree from Texas in 1997 in sports administration.[28] Veatch is married to his wife, Brandy, and has four children: Jordyn, Taylor, Sydney, and Dru.[29]