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| Type | Daily newspaper |
|---|---|
| Format | Tabloid |
| Owner | ImpreMedia |
| Founded | September 16, 1926 |
| Language | Spanish |
| Headquarters | 915 Wilshire Boulevard Suite 915 Los Angeles,California 90017 |
| Circulation | 116,256 Daily 53,325 Saturday 38,167 Sunday[1] |
| ISSN | 0276-590X |
| Website | laopinion |
La Opinión is aSpanish-language dailynewspaper and website based inLos Angeles,California. It is the largest Spanish-language newspaper in theUnited States and the second-most read newspaper in Los Angeles (afterThe Los Angeles Times). It is published byImpreMedia, LLC.[2]
The paper was first founded and published on September 16, 1926, byIgnacio E. Lozano Sr. He emigrated fromMexico toSan Antonio, Texas, in 1908, where Lozano first founded a Spanish-language daily newspaper known asLa Prensa in 1913.
With the increase in theMexican population Los Angeles experienced during the 1920s, Lozano believed he had a strong base for a Spanish newspaper in the growing city and foundedLa Opinión on September 16 to coincide with Mexico'sIndependence Day. The Lozano family retained control over bothLa Prensa andLa Opinión until 1959 whenLa Prensa was sold.
In its early existenceLa Opinión consisted primarily of news from Mexico to accommodate the reading preferences of its audience, made up in large part by recently emigrated Mexicans.La Opinión was one of the few newspapers to provide comprehensive coverage of thedeportations andrepatriations of Mexicans during the 1930s as well as theZoot Suit Riots of the 1940s.
In 1990, 50% ownership of the paper was sold to theTimes Mirror Company, which merged with theTribune Company in 2000.[3] In 2004, ImpreMedia bought Tribune Company out and regained full control overLa Opinión.[2]
In September 2014, they switched to atabloid format.[4]
The Lozanos continued to be involved in the operations of the newspaper. Leticia Lozano, the eldest child ofIgnacio E. Lozano, Jr., worked atLa Opinión from 1976 to 1984, at which point she got married and moved toItaly.[5] Her younger brother,José Ignacio Lozano, was named assistantpublisher in 1977 andpublisher in 1986. In 2004,La Opinión merged withNew York City-basedEl Diario La Prensa, the oldest Spanish-language newspaper in the United States, to form ImpreMedia LLC. José Lozano becamevice chairman of the new parent company, and his sister,Monica C. Lozano, also serves as seniorvice president of ImpreMedia LLC. In 2004, Mónica Lozano, was named publisher and CEO ofLa Opinión. Monica Lozano's younger brother, Francisco Lozano, was promoted to ImpreMedia's corporate director of magazines in 2007.[6] He previously worked as Sales Development Director for ImpreMedia and as National Sales Manager forLa Opinión.[7]
All Lozano family assets, Lozano Enterprises, are wrapped up in ImpreMedia, which was formed from the combination of Lozano Enterprises and CPK Media, in 2004.[8] ImpreMedia LLC is the first national Spanish-language newspaper company.
In May 2012, the Lozano family sold controlling interest inLa Opinión to the Argentine newspaperLa Nación. Monica Lozano and the staff ofLa Opinión remain, but the family no longer controls the newspaper.[9]
La Opinión has diversified its coverage from purely Mexican to include theCentral American,South American,Cuban,Puerto Rican andSpanish populations that have grown in Los Angeles over the last quarter century. It now includes reporting on issues relevant to a wide variety ofHispanics. In the words of former publisherIgnacio E. Lozano Jr.: "Our mission was no longer to be a Mexican newspaper published in Los Angeles, but an American newspaper that happens to be published in Spanish."[10]
Since 1986,La Opinión's editorial staff has doubled in size and the paper has grown to include bureaus inSacramento,California,Washington, D.C., andMexico City. In 1999 and 2000,La Opinión was recognized by theNational Association of Hispanic Journalists as theOutstanding Spanish Language Daily Newspaper of the Year.
In 2006,La Opinión received the highest-ranking recognition in Spanish-language journalism, theJosé Ortega y Gasset Award fromSpain’sEl País newspaper.El País honoredLa Opinión for its pioneering trajectory over eighty years creating and maintaining an unprecedented media outlet for the growing Hispanic population in the United States.
In November 2007,La Opinión ranked #1 in net daily paid circulation growth among the 200 largest newspapers in America for the six-month period ending September 2007, based on the latest FAS-FAX Report from theAudit Bureau of Circulation. The daily average is based on Monday-Friday.
However, since 2008, the staff ofLa Opinión has dwindled and the ImpreMedia empire has grown weaker.
As of May 2012, a subsidiary of the Argentine newspaperLa Nación purchased a majority share of ImpreMedia andLa Opinión.[11]
The single-copy price is $1. This price includessales tax atnewsracks; it may be higher in designated state areas.
