 | |
 Cover of April 2008 issue featuringHarukanaru Toki no Naka de by Tōko Mizuno | |
| Editor-in-chief | Ikushū Ichikawa |
|---|---|
| Categories | Shōjo manga[1] |
| Frequency | Monthly |
| Circulation |
|
| First issue | July 1976 (1976-7) |
| Company | Hakusensha |
| Country | Japan |
| Based in | Chiyoda-ku,Tokyo |
| Language | Japanese |
| Website | lala |
LaLa is a monthly Japaneseshōjo manga magazine published byHakusensha on the 24th of each month. The magazine's bonus contents are usually calendars for New Year issues,drama CDs, and so on. In a 2006 survey conducted byOricon, Japanese girls selectedLaLa as their fifth favorite manga anthology, along withShogakukan'sShōjo Comic andKodansha'sWeekly Shōnen Magazine.[2][3]
LaLa is the secondshōjo manga magazine Hakusensha published. Manga serialized inLaLa are collected intotankōbon under the label "Hana to Yume Comics" (花とゆめコミックス), along with manga serialized inHana to Yume. Fanbooks and illustration books for its series are published under the label "Hana to Yume Comics Special" (花とゆめコミックススペシャル).
Readers of the magazine are 97% female, while the other 3% are male readers. Its age demographic consists of 4% percent for under-13 readers, 23.4% for readers aged 13–17, 20% for readers aged 18–20, 13% for readers aged 21–23, while the remaining 29.7% of the readers are aged 24 years old and up.[4] Readers aged 24 and up are the demographic of the highest percentage.[4]
LaLa began its publication in July 1976 as a sister magazine toHana to Yume. It was originally titledHana to Yume LaLa (花とゆめ LaLa) and published bi-monthly. The magazine's first issue featuredRyoko Yamagishi'sHana no Seitachi (花の精たち) and was priced at 290 yen. The magazine's first editor-in-chief was Nobumasa Konagai. The current[timeframe?] editor-in-chief is Ikushū Ichikawa.[5]
In September 1977, the magazine changed its frequency and became a monthly magazine. It then became its own independent magazine.
In 1985, Hakusensha started irregularly publishing special publications ofLaLa under different titles. It started withLaLa Deluxe, published seasonally.LaLa Deluxe later became the magazine's sister magazineLaLa DX.
Since the publication ofLaLa Deluxe, various special or supplement issues have been published.Bessatsu LaLa: Bessatsu RaRa (別冊LaLa : 別冊ララ) was the first supplemental issue forLaLa. It was first published in Summer 1982 and ended in Spring 1984.[6]Bessatsu LaLa (別冊Lala) succeededBessatsu LaLa: Bessatsu RaRa and was published bi-monthly from 1984 to 1985.[7]
My LaLa, a special edited compilation of the magazine, was published from Autumn 1984 to Spring 1985.[8]LaLa Special Wendy (LaLaスペシャルWendy) was published from Summer 1985 to June 1986, for a total of five issues.[9]
LaLa Special Cindy (LaLaスペシャルCindy) then replacedLaLa Special Wendy. The first issue ofLaLa Special Cindy was published from Summer 1986 to Autumn 1986. It was later revived for two issues, which were published from the Autumn to the Winter 1987 issues.[10]
Since 2004, special or supplemental issues ofLaLa have been published asLaLa Special, which serializesLaLa's side stories of the related series, as well as featuring various manga artists'one-shots.
The magazine had a series of commercials directed by Shō Yanagisawa calledLaLa Kara no Oshirase (LaLaからのお知らせ, "Information fromLaLa").[11] This series of commercials won the Grand Prix award in the film category for "Best of Communication Media and Publication" in Ad Fest 2009.[12]LaLa Kara no Oshirase Sui'ei Hen (LaLaからのお知らせ 水泳 篇) andLaLa Kara no Oshirase Chikyū Ondanka Hen (LaLaからのお知らせ 地球温暖化篇) also won two silver medals in the same event.[12] The series was also named as one of the "Gold Stars" in the 2nd Ad Stars 2009 Busan International Advertising Festival.[13]