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LOVB Pro

From Wikipedia, the free encyclopedia
American women's volleyball league

LOVB
Current season, competition or edition:
Current sports event2025 LOVB Pro season
SportVolleyball
FoundedOctober 19, 2021; 4 years ago (2021-10-19)
First season2025
OwnerLeague One Volleyball
PresidentRosie Spaulding
No. of teams6
CountryUnited States
HeadquartersLos Angeles,California, United States
Most recent
champion
LOVB Austin
Most titlesLOVB Austin (1st title)
BroadcastersESPN
USA Network
Streaming partnersESPN
Victory+
Official websiteLOVB.com

LOVB Pro (pronounced "love" and commonly referred to asLeague One Volleyball) is a women's professionalindoor volleyball league in the United States. The league is owned by League One Volleyball (LOVB), a volleyball body founded in 2020. The league held itsfirst season in 2025.

History

[edit]

League One Volleyball (LOVB) was founded in 2020 by Katlyn Gao, Peter Hirschmann, and OlympianKevin Wong as a network of youth volleyball clubs across the United States with the intent of eventually creating and sustaining a professional league.[1] As of July 2025[update], LOVB's youth business includes 77 club locations in 28 states, with over 22,000 youth athletes and 3,500+ coaches. These clubs provide volleyball coaching and preparation for team competition for youth ages 12-18 interested in playing travel volleyball.[2]

On October 19, 2021, LOVB formally announced the creation of its professional league, branded as LOVB Pro.[3]

On March 9, 2023, LOVB announced its first professional cities asAtlanta, Georgia, andHouston, Texas.[4] Upon announcement, each team also announced their first player or players (all of whom have won Olympic medals), dubbed their "founding athletes"; Atlanta announcedFabiana Claudino andKelsey Robinson-Cook, and Houston announcedMicha Hancock andJordan Thompson.[4] On April 27, a team was added inMadison, Wisconsin, with founding athleteLauren Carlini.[5] On June 5, the fourth city was announced asSalt Lake City, Utah, led by founding athletesJordyn Poulter andHaleigh Washington.[6] On August 16,Omaha, Nebraska was announced as the fifth host city with founding athletesJordan Larson andJustine Wong-Orantes.[7] In December, the league announced it would be building a dedicated training facility for LOVB Madison and area LOVB youth squads in the Madison suburb ofSun Prairie.[8] A week later, the league announced its final city asAustin, Texas, with founding athleteCarli Lloyd.[9]

Inaugural season

[edit]
LOVB Madison's inaugural match againstLOVB Salt Lake (January 17, 2025 at theWisconsin Field House)

Team venues and schedules for the 2025 season were announced on July 18, 2024.[10] The 2025 season featured four matches per week, a single head-to-head match and a homestand-style "Weekend with LOVB" where one team will host two others for three total matches. An in-season tournament, the LOVB Classic, would be held alongside the Triple Crown NIT youth invitational in February inKansas City, Missouri. The LOVB Finals would be held in April,[10] with LOVB Austin claiming the crown.

Teams

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LOVB Pro teams do not have traditional city-nickname team names, but are only referred to as "LOVB" followed by the city, state, or region they represent.

LOVB Pro teams
TeamLocationVenueCapacityJoined
LOVB AtlantaCollege Park, GeorgiaGateway Center Arena3,5002025
LOVB AustinAustin, TexasH-E-B Center
Strahan Arena
8,700
10,000
2025
LOVB HoustonRosenberg, TexasFort Bend Epicenter10,0002025
LOVB MadisonMadison, WisconsinWisconsin Field House
Alliant Energy Center
7,540
7,432
2025
LOVB NebraskaOmaha, NebraskaLiberty First Credit Union Arena
Baxter Arena
4,600
7,898
2025
LOVB Salt LakeSalt Lake City, UtahLifetime Activities Center
Maverik Center
5,000
12,500
2025

Logos

[edit]

Future

[edit]
TeamLocationVenueCapacityJoining
LOVB Los AngelesLos Angeles, CaliforniaTBA2027[11]
LOVB MinnesotaTwin Cities, MinnesotaTBA2027[12]
LOVB San FranciscoSan Francisco, CaliforniaTBA2027[13]

League sponsorship, funding, and ownership

[edit]

On September 28, 2022, LOVB raised $16.75 million in aSeries A funding round, headlined byBillie Jean King andKevin Durant.[14] A year later, LOVB raised $35 million in aSeries B round that included investments fromLindsey Vonn,Jayson Tatum, andCandace Parker.[15]

On June 17, 2024, LOVB andAdidas signed an apparel partnership that would make Adidas the uniform supplier of LOVB Pro.[16] Two days later, LOVB announced a partnership withSpanx, the apparel brand's first sports partnership, to provide apparel and support league initiatives for LOVB's youth and professional circuits.[17]

LOVB Pro owned and operated each of the six franchises that played its inaugural 2025 season. In June 2025, LOVB announced its first sale of a franchise, with a group headed byDavid Blitzer,Peter Holt (investing through hisSan Antonio-basedSpurs Sports & Entertainment), andAmy Griffin purchasing theLOVB Austin franchise as well as acquiring an equity stake in the league.[18] In August 2025, it was announced that LOVB Omaha would be acquired by a group headlined by formerNebraska Cornhuskers volleyball starJordan Larson; it coincided with a team rebrand toLOVB Nebraska.[19]

Broadcasting

[edit]

On May 9, 2024, LOVB andESPN announced an international media rights agreement that would see 10 matches broadcast on ESPN networks and an additional 18 streamed onESPN+ in the United States for the 2025 season. Alongside ESPN, Women's Sports Network, afree ad-supported streaming television (FAST) network, would air 16 matches, most of which were Saturday doubleheaders.[20] Another streaming service,DAZN, also aired 16 matches both in the U.S. and globally.[21]

Outside the U.S., 28 LOVB matches in 2025 aired on ESPN networks in Brazil, Canada, the Caribbean, Mexico, Dominican Republic, Central America, Spanish-speaking South America, Australia, New Zealand and the Pacific Islands.SPOTV also aired all 60 LOVB matches to audiences in Southeast Asia.[21]

For the 2026 season, ESPN returned as a broadcaster for 28 matches. In addition, LOVB reached an agreement withUSA Network to broadcast Wednesday night matches, the LOVB Playoffs and the LOVB Championships. The remaining matches 22 matches will stream on FAST networkVictory+.[22]

See also

[edit]

References

[edit]
  1. ^"USA Volleyball and League One Volleyball Announce Partnership".USA Volleyball. RetrievedMay 9, 2024.
  2. ^Pimental, Joseph (March 11, 2023)."Are you ready for some volleyball? A new women's pro league hopes the answer is yes".Spectrum News.
  3. ^Chappell, Bill (October 19, 2021)."Are you ready for some volleyball? A new women's pro league hopes the answer is yes".NPR.
  4. ^ab"LOVB, eyeing 2024 pro volleyball season, announces Atlanta and Houston locations".Volleyballmag.com. March 9, 2023. RetrievedApril 24, 2024.
  5. ^Jacques, Mike; Nijhawan, Shaina (April 27, 2023)."Professional volleyball coming to Madison".WMTV-TV. RetrievedApril 24, 2024.
  6. ^Page, Jared (June 5, 2023)."LOVB invites Salt Lake City to host new pro women's volleyball team".Gephardt Daily. RetrievedAugust 3, 2024.
  7. ^Krueger, Adam (August 16, 2023)."Omaha named new team in League One Volleyball".KMTV-TV. RetrievedAugust 3, 2024.
  8. ^Jacobs, Kylie (December 4, 2023)."LOVB Madison to open first pro facility; announce first pro player".WMTV-TV. RetrievedApril 24, 2024.
  9. ^Jones, Kimberley (December 11, 2023)."A New Women's Pro Volleyball League Is Launching in Austin in 2024".The Austin Chronicle. RetrievedAugust 3, 2024.
  10. ^abFeinswog, Lee (July 18, 2024)."League One Volleyball announces 2025 pro venues, six-team schedule".Volleyballmag.com. RetrievedJuly 25, 2024.
  11. ^Henderson, Cydney (October 15, 2025)."LOVB announces Los Angeles expansion team founded by Alexis Ohanian".USA Today. RetrievedOctober 24, 2025.
  12. ^"League One Volleyball Brings Pro Volleyball to Minnesota Debuting in 2027". November 14, 2025.
  13. ^"LOVB Brings Pro Team to San Francisco With Women-Led Ownership Group of Sports Icons and Entrepreneurs". December 18, 2025.
  14. ^Smith, Chris (September 28, 2022)."League One Volleyball looks to accelerate growth after Series A funding round".Sports Business Journal. RetrievedApril 24, 2024.
  15. ^Feldman, Jacob (September 27, 2023)."League One Volleyball Raises $35 Million to Serve Growing Fanbase".Sportico.com. RetrievedApril 24, 2024.
  16. ^Pelit, Asli (June 17, 2024)."Adidas, League One Volleyball Ink Multiyear Partnership".Sportico.com. RetrievedAugust 3, 2024.
  17. ^Hendriksz, Vivian (June 19, 2024)."Spanx partners with League One Volleyball to support young volleyball players".FashionUnited. RetrievedAugust 3, 2024.
  18. ^Sim, Josh (June 20, 2025)."David Blitzer and Spurs' Peter Holt among LOVB volleyball league's first team owners".SportsPro. RetrievedAugust 8, 2025.
  19. ^Patterson, Mike (August 6, 2025)."Jordan Larson, Kirsten Bernthal Booth lead rebrand of Nebraska's pro volleyball team".Omaha World-Herald. Omaha, NE. RetrievedAugust 8, 2025.
  20. ^Cahillane, Mollie (May 9, 2024)."League One Volleyball signs media deal with ESPN ahead of debut".Sports Business Journal. RetrievedMay 9, 2024.
  21. ^ab"LOVB Announces Season Broadcast and Streaming Schedule for Inaugural Pro Season".LOVB. December 10, 2024. RetrievedJanuary 15, 2024.
  22. ^"League One Volleyball Announces Broadcast and Streaming Schedule Plus Announcer Line-Up for 2026 Pro Season".LOVB. December 26, 2025. RetrievedJanuary 4, 2026.

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