LGBT tourism in Brazil is a form of niche tourism marketed togay,lesbian,bisexual andtransgender (LGBTQ) people who come toBrazil. The city ofRio de Janeiro was elected the best LGBT destination of theworld, according to the U.S.Logo channel, owned byViacom'sMTV Networks.[1]Rio de Janeiro also was elected the most sexycity of the world to LGBT people, according to the U.S. Logo channel and TripOutGayTravel.[2] In 2014,Brazil and theUnited States were the two countries more wanted by international LGBT tourists, according to theWorld Travel Market.[3]
About 26% ofvisitors toSão Paulo,Rio de Janeiro,Florianópolis,Salvador andFortaleza are LGBT people. Brazil has more than 6,000gay-friendlyhotels andhostels registered intravel agencies and mainly specialized in the gay-oriented sites, which are the major source of information for travelers. The establishments receives asticker with arainbow, a global symbol of thegay movement.[4]
During the carnival of Rio de Janeiro in 2014, 30.75% of tourism revenue was from LGBT people.[citation needed] The total was R$1.5 billion, and 461 million of gays and lesbians[citation needed]. The majority of tourists in Brazil were from the states ofSão Paulo andMinas Gerais, and from other countries were theUnited States,United Kingdom, andCanada.[5]
The BrazilianLGBT prides move millions in cash every year. Only theSão Paulo Gay Pride Parade, with 3.5 million participants, attracts 400,000 LGBTtourists, that will yield to the coffers of the state, about $70 millioneuros or $160 millionreais.[6][7]
According toOut Now Consulting, in 2010, LGBT consumers residing in Argentina have spent a total of US$4 billion in leisure travel. In Mexico, LGBT consumers spent US$8 billion in leisure travel, while LGBT Brazilians spend more than US$20 billion in leisure travel, the largest inLatin America. The majority of foreign LGBT tourists in Brazil areU.S. citizens,British,Germans,French, andDutch.[8] According to the LGBT appGrindr, the city of Rio de Janeiro has the bestgay beach of the world, and the city of São Paulo has the bestgay parade of the world.[9]
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