L’Avenir Illustré was a francophone Jewish periodical published inCasablanca,Morocco, from 1926 to 1940 that disseminatedZionist ideology and propaganda.[1][2][3] Its targeted readership was primarily the Westernized urban Jewish elite in Morocco, especially francophone graduates ofAlliance Israélite Universelle schools.[1] The periodical was founded byJonathan Thursz (1895–1976), an Ashkenazi Jew from Poland with British citizenship who studied in Belgium and settled in Morocco under theFrench protectorate.[1]
In 1927, in observance of the 30th anniversary of the firstWorld Zionist Congress in 1897 inSwitzerland, the magazine celebrated the 'day of theshekel' and called on all Moroccan Jews to make a symbolic donation of 10francs.[3]
It was challenged in the Jewish community byL'Union Marocaine and, amongMoroccan Nationalist Movement, byMohamed El Kholti inL'Action du Peuple.[1]
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