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Krusteaz

From Wikipedia, the free encyclopedia
Krusteasz
TypeBaking mix,pancake
Inception1932
ManufacturerThe Krusteaz Company (formerly Continental Mills)
Websitewww.krusteaz.com

Krusteaz is a consumer food product brand line ofTukwila, Washington-based Continental Mills, now The Krusteaz Company.[1] Its original product was "the world's first" just-add-water pie crust mix,[2] followed by a factory-prepared,shelf-stable flour and driedbuttermilk mixture,[3] developed in 1946 or 1947 at thehome economics department of theUniversity of Washington,[4] for making baked items includingbiscuits,pancakes,waffles,cobbler anddump cake.[5]

The brand name "Crust Ease", changed to "Krusteaz", was coined and the company founded in 1932, reportedly[6] by four members of a Seattle bridge club; known co-founder Ada Rose Gilbreath Charters was from aColumbia County pioneer family, and raised on a farm inDayton before attendingWashington State University,[7][8] back when it was known as Washington Agricultural College. She and her husband James Charters were the original owner-operators of the business.

As of September 2022, Krusteaz employed over 400 people in the Kent–Tukwila facilities[9] – aKent Valley facility constructed in 1986[10] – up from 300 in 2020,[11] with over 800 total,[12] including inEffingham, Illinois,Manhattan, Kansas, andHopkinsville, Kentucky, manufacturing over 150 products (e.g., muffin mixes, quick breads, snacks, cider), some for private labels and licensed brands.

Hundreds of pounds of Krusteaz may be used in a singlepancake feed.[13]

References

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  1. ^"Continental Mills Announces Name Change to the Krusteaz Company in Honor of Flagship Brand's 90th Anniversary" (Press release).
  2. ^"Continental Mills marks anniversary adopts new name | Baking Business".
  3. ^Yahoo! 2019.
  4. ^KCPQ 2018.
  5. ^Christian Science Monitor 1997.
  6. ^"Mystery woman who co-founded Krusteaz in Seattle came from Dayton family".
  7. ^Varriano 2020.
  8. ^Puget Sound Business Journal 2016.
  9. ^"Tukwila's Continental Mills changes name to the Krusteaz Company". 14 September 2022.
  10. ^Seattle Times 1986.
  11. ^Puget Sound Business Journal 2020.
  12. ^"Continental Mills Announces Name Change to the Krusteaz Company in Honor of Flagship Brand's 90th Anniversary" (Press release).
  13. ^Seattle Times 1999.

Sources

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Further reading

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External links

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